Why Starbucks Doesn’t Hit Like It Used To
EATER
NOVEMBER 1, 2024
Beata Zawrzel/NurPhoto via Getty Images New CEO Brian Niccol is hoping customers will fall back in love with the coffee chain. Starbucks hasn’t had a hit new drink in years Starbucks has, outside of a few new flavors and latte options, failed to successfully innovate its drink menu over the last decade or so.
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