Modern Restaurant Management

MAY 16, 2024

On average, restaurant SEO campaigns can see a 500 percent ROI after three years , so there’s massive potential for you to use SEO to grow your restaurant. This article will walk you through a weekly restaurant SEO checklist that you can follow to improve sales in three months. This is known as search intent.

SEO 463

SEO Social Media Customer Service Events 463

Modern Restaurant Management

FEBRUARY 25, 2025

Nuanced, Specific Queries Redefine SEO A study by Ahrefs analyzing about 150 million keywords found that 63.1 Restaurants must diversify their SEO strategies to remain visible in these evolving search paradigms, ensuring they meet the personalized needs of potential customers. percent of searches were non-branded.

SEO 324

SEO Social Media Customer Experience Customer Service 324

Modern Restaurant Management

MAY 28, 2025

magazine reached out to the team at SOCi to understand what operators should take away from the results. What should restaurant operators take away from this report and what can they do to be proactive and reach new audiences? Operators need to think beyond SEO and embrace a strategy focused on cross-platform discoverability.

Social Media 251

Social Media Marketing SEO 2025 251

ChowNow

FEBRUARY 12, 2025

Whether youre an independent operator or part of a small chain, visibility is everything. Now, lets start with the first step every restaurant operator should take when launching a marketing campaignknowing their market inside and out. Even if your food is incredible, youre not operating in a vacuum. Study your competition.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

DECEMBER 23, 2024

Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps.

2025 308

2025 SEO Social Media Website Management 308

Modern Restaurant Management

JUNE 6, 2025

For example, the open kitchen design can be modified in video with behind-the-scenes clips of kitchen operations. Optimizing Videos for Search Engines SEO isn’t limited to written content. The same SEO rules can help your videos get visibility on crowded feeds.

Marketing 221

Marketing SEO Influencer Seasonal Menu 221

Modern Restaurant Management

NOVEMBER 15, 2023

This means that restaurants and franchises must focus on efficiency and lean operations. SEO is more than just a trend; it's a way to get potential customers to your website. The restaurant industry is changing quickly, and technology plays a big role. One way to do this is to open a virtual restaurant.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

ChowNow

JUNE 20, 2024

Aside from making sure everything is up and running properly and customers are happy, owning and operating a restaurant often means you work as your own marketing machine, and oftentimes, you have to get creative. That’s where SEO for restaurants comes in and can be incredibly important. What is SEO?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 563

Marketing Social Media Website Management SEO 563

ChowNow

FEBRUARY 13, 2025

A common mistake among restaurant operators is thinking that a social media account alone will be enough to satisfy customersbut there are problems. Make It Easy for Customers to Find You (SEO Benefits) When people search for a restaurant, theyre not scrolling through Instagramtheyre turning to Google. The problem?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

NOVEMBER 24, 2020

With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. There are no cookie-cutter approaches to SEO. However, with that said, there are common SEO tasks that can be done to improve SEO. Ensure There Are No Technical SEO Errors.

SEO 450

SEO Social Media Reference Point of Sale 450

ChowNow

FEBRUARY 21, 2025

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Streamline Operations to Handle Higher Online Order Volume As online orders increase, your restaurant needs to keep up.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Learn Some Basic SEO. SEO is a big, sprawling, ever-changing subject, but don’t panic. Get the Basics Right.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 28, 2025

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Leverage Local SEO to Get Found Local SEO (search engine optimization) is how customers in your local area find you online. Here are two ways to make a big impact on your local SEO. Upload high-quality photos.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

DECEMBER 10, 2021

Make Use of Local SEO and Content Marketing. This information includes your location, hours of operation, menu, and reviews. If you’re trying to grow your customer base, you don’t need to go all-out with your SEO campaign. How much do you spend on creating your website and promoting it online?

Marketing 567

Marketing SEO Front of House Website Management 567

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. The impact of AI on SEO is most notable. “We’ve seen a lot of shifts.

Marketing 144

Marketing Email Marketing Social Media SEO 144

Modern Restaurant Management

FEBRUARY 22, 2021

According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. COVID-19 caused a fundamental shift in the way restaurants operate. Your Restaurant’s Digital Transformation.

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

Modern Restaurant Management

NOVEMBER 7, 2023

The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you?

Marketing 508

Marketing Social Media SEO Front of House 508

ChowNow

JUNE 6, 2025

That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Website and SEO Your restaurant website should be mobile-friendly, load quickly, and super easy to navigate. Here are the four most essential areas to focus on.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

AUGUST 12, 2024

Restaurants are integrating AI in many facets of their operations to gain a competitive advantage. While there are a host of compelling use cases for AI in the restaurant industry, many restaurant operators today are leveraging AI to transform back-of-house operations.

Audits 449

Audits Back of House Employee Relations SEO 449

Next Restaurants

JULY 23, 2021

As a restaurant business owner, it is sometimes difficult to juggle operating and marketing your restaurant all at once. Hence, here are the five tips to write an SEO plan for your restaurant’s website. #1 The first and probably most important rule of creating a great SEO plan is research. By Nancy Howard, Contributor.

SEO 179

SEO Website Management Email Marketing Social Media 179

7 Shifts

AUGUST 12, 2020

Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. One key aspect of your website is search engine optimization (SEO). Having a website that ticks all the right SEO boxes allows Google and other search engines to work to their full potential. Create a blog section on your website.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Optimize the Website for Search and Usability. One of the best ways to become visible is to go online and create a website.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Web Diner

MARCH 21, 2025

Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Our expertise in restaurant-specific local SEO has made them the go-to partner for businesses seeking to dominate their local digital landscape.

SEO 62

SEO Website Management Audits Mobile Ordering 62

Modern Restaurant Management

JANUARY 24, 2023

When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. If that’s not the case, invest in SEO strategies that build your brand authority on the web. Be careful of any inconsistencies and watch out for outdated information.

Social Media 493

Social Media Website Management SEO Customer Experience 493

7 Shifts

OCTOBER 28, 2024

Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. SEO (Search Engine Optimization): Optimizing your restaurant’s website for search helps people find you online. Reduce your overall operational costs even further with 7shifts.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Restaurant365

MARCH 4, 2022

Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

NOVEMBER 22, 2021

Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

ChowNow

FEBRUARY 7, 2025

Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Promotions, local SEO, and social media ads can help bring more people through your door. Building a restaurant marketing budget can feel overwhelming.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Chowly

APRIL 30, 2025

SEO for Independent Restaurant Operators How to Increase Online Orders and Get Found First If youve ever Googled how do I increase online orders for my restaurant?youre Top SEO Challenges for Restaurants Most independent restaurant operators dont have the time, tools, or bandwidth to manage SEO the right way.

SEO 40

SEO Operations Website Management Online Ordering 40

EATER

OCTOBER 21, 2024

San Francisco’s Sudden Coffee operated like a tech company with some serious coffee pedigree. We brew a high-extract concentrate that preserves as much nuance and flavor as we can,” says Nate Kaiser, Swift’s founder and SEO. They grabbed headlines, formed high-profile partnerships, and folded in 2020.

Back of House 296

Back of House SEO Uniforms 2016 296

Modern Restaurant Management

JUNE 20, 2023

But they have to make sure that the plugin and new content do not negatively impact their SEO efforts. That’s why having good web hosting for SEO is important. Restaurant owners can also use plugins to pull customer reviews from platforms into their websites.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. Can our In-Store Operations be Improved?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

AUGUST 28, 2024

Lawton has 25 years of experiential operations and marketing experience spanning branded consumer products. Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more.

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

ChowNow

JUNE 6, 2025

And operators who don’t have one at all are missing out on a huge opportunity to tell their restaurant’s story, connect with new customers, and distinguish themselves from other restaurants in their area. Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195