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Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
In Restaurant Growth Secrets , Adam Guild, co-founder and CEO of restaurant tech platform Owner, reveals how independent restaurants can compete with chains by cost-effectively building their online presence and telling their stories. Most of the guest experience is now online. For example, guests discover your restaurant online.
Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants onlineorder volume. The fewer clicks it takes to place an order, the better. Thats where local SEO and direct onlineordering come in.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Software Development: 80% of bugs often result from 20% of the code.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost onlineorders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. If you want to escape the guesswork and increase your monthly profits, you need to use menu engineeringit blends psychology, data, and clever design to help you sell more of your most profitable items.
When you send consistent, thoughtful updates, you build a direct relationship with your most valuable customersthe people most likely to leave positive online reviews, tell their friends about your restaurant, and keep coming back for more. But just building an email list isnt enough.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Go to the Google Business page and claim your restaurant.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
By combining various tools like ordering, payments, and management systems into one cohesive platform, restaurants can enhance efficiency, reduce errors, and create a more seamless experience for both staff and guests. It processes orders and payments while tracking sales data.
One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. Next, divide that cost by the total sales revenue from your drinks.
One approach is to use a contribution margin model : after youve calculated food cost, ask yourself how much money is left from the sale of a menu item to cover everything else. One way to offset costs and give you more breathing room for pricing is by encouraging guests to place orders through direct website ordering.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? If youre looking for restaurant promotion ideas, youre in the right place.
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. What do repeat orders say about our customer preferences? Ordering data includes more than just what gets sold. Which dishes are getting ordered the most?
As customers increasingly turn to onlineordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 Real-time order tracking. Admin Panel : Order management system to track and manage orders in real time.
Managing special occasion promotions is easier than ever with the best POS system features and integrated onlineordering. Loyalty Programs : Built-in systems to reward customers and trigger special occasion perks automatically. This makes it easy to offer personalized promotions.
deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. price point. Earlier this week, Domino’s brought back its “Best Deal Ever,” a $9.99, any-pizza offer when customers order them online.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing onlineorder volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
Keeping menus updated across various onlineordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple onlineordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
One pro we know tested a cook with a plate this order challenge under a timer. Give them a week of shadowing seasoned staff, clear checklists like Greet tables in 2 minutes or Check orders before they leave the pass, and a full menu rundownspecials included. If shrimp sits unused, swap it for wings or a seasonal special.
The clues are subtle at first: a dip in orders here, a negative note in a review there. The reason why this happens can vary, but it’s usually one of these three scenarios: Regular customers are tired of ordering the same menu items and want to try something new. But together they add up. A shift in dining trends.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The By Lisa Jennings on Jun. 27, 2025 Facebook Twitter LinkedIn Jeff's Bagel Run has 15 units open, expecting to reach 30 by the end of the year. Photo courtesy of Jeff's Bagel Run. It all started during the pandemic shutdown.
Reviews on Yelp, TripAdvisor, and other platforms point to consistent quality and a taste that feels true to the region. It also stands out for offering a mix of barbecue and soul food, with daily specials that often include items like fried pork chops, collard greens, and mac and cheese.
In 2025, one of the most powerful tools at your disposal will be your Point of Sale (POS) system. No longer just a payment processing tool, your POS system can handle everything from order taking and payments to inventory tracking and customer data management.
If you’re looking to make the most of this high-energy day, here are 8 restaurant promotion ideas to help you stand out and drive sales. Design Team-Inspired Menus Add some fun to your menu by creating special dishes or drinks that represent each of the competing teams.
It gives people everything they need to make a decision about where to eat, including business hours, phone number, location, menu, photos, reviews, and links to onlineordering, all in one place. There are two reasons every restaurant operator should actively manage their Google Business Profile. Even minor differences (like “St.”
A modern POS system for bars goes beyond just processing paymentsit helps with inventory management, staff scheduling, and real-time sales tracking. Whether it’s managing high-volume orders or simplifying cash flow with dual drawers, Lavu is built to handle it all.
Measure Success : Track metrics like customer retention, average order value, and campaign engagement. Start using modern tools like integrated POS systems and onlineordering to simplify data collection and campaign management. Digital Ordering : Track online behaviors and delivery preferences to send targeted messages.
Customer Insights : Track orders, dietary preferences, and trends. Increases Sales : Personalized recommendations drive purchases. These systems track customer behavior, such as how often they order and their specific preferences. Look at order history, peak times, and demographic data to uncover patterns.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. In this post, we’ll explore how integrating POS data into your marketing strategy can boost engagement, improve customer satisfaction, and ultimately increase sales. Here’s how: What is POS Data?
By analyzing ordering patterns, sales trends, and customer preferences using the POS systems System, they can make data-driven decisions to optimize menu offerings, highlight popular dishes, and introduce profitable items. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales.
Making inventory decisions based on sales data helps predict needed quantities more accurately. Digital scheduling tools that track sales patterns help match staffing levels to demand. Smart investments in ordering systems and guest retention tools pay off through better operations and increased repeat business.
Sales tax, payroll taxes, income tax – the list is extensive. Profit margins are notoriously narrow, and navigating the complexities of expenses, payroll and tax compliance can make or break even the most promising culinary venture. In this high-stakes environment, an annual scramble to sort out finances is a recipe for disaster.
Whether you’re connecting loyalty programs, onlineordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. Furthermore, open API presents the ability for software vendors to specialize and really create the best products. What is an Open API?
Use your POS system to analyze sales, profitability, and trends. Here’s how: Identify Top Performers : Track sales volume and item rankings to spot customer favorites. With tools like Lavu ‘s cloud-based POS, you can simplify data analysis and make informed changes to boost sales and profits.
Whether you're adding fresh seasonal ingredients or selling it by the slice on paper plates, it's a simple food offering that encourages guests to stick around and order more drinks. A pizza menu also allows for daily or weekly specials, which help your kitchen minimize food waste and test out new items for your bar menu.
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