7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. You can also reach out to other local businesses or organizations to provide further context to search engines about your restaurant’s location.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

APRIL 30, 2021

The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. So it makes good business sense to revamp your marketing strategies. The Pandemic and the Restaurant Business. Five Local Marketing Strategies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

FEBRUARY 24, 2021

As a restaurant owner, you might not be able to connect with your customers in person right now, so social media is the next best place where you can establish and maintain relationships with your patrons. Pair that with rapidly multiplying content formats and platforms and it can be hard to know where to focus your marketing efforts.

Social Media 482

Social Media 2021 Small Business Design 482

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Build and Optimize Your Website.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

FEBRUARY 18, 2020

This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

Email Marketing 195

Email Marketing Marketing 2025 Online Ordering 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

Social Media 299

Social Media Customer Experience Small Business Influencer 299

The Rail

APRIL 14, 2025

Whether for operations expansion, equipment upgrades, staff recruiting, or more marketing activity, growth calls for resources. A well-utilized small business loan gives the financing required to scale your restaurant effectively and turns prospects into real outcomes.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

Marketing 440

Marketing Social Media Customer Experience Consumer Goods 440

Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Social Media Contests. You probably understand the importance of having a social media presence.

Marketing 474

Marketing Social Media Loyalty Program Food Supply 474

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

MARCH 19, 2020

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. Find Bloggers in Your Niche.

Influencer 532

Influencer Marketing Social Media Online Ordering 532

ChowNow

JUNE 12, 2025

The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Add bold, well-placed “Order Now” buttons on your restaurant website , social media platforms, and even your Google Business Profile.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Goliath Consulting

MAY 26, 2025

Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Thats where a skilled content creator comes in.

Hiring 221

Hiring Social Media Fast Casual Email Marketing 221

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. This is true for any type of business, but especially for restaurants.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

NOVEMBER 4, 2024

It's not just about making customers come back — loyalty programs boost revenue, offer valuable insights about your diners, and give you that extra edge in today’s super-competitive market. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data.

Loyalty Program 221

Loyalty Program Social Media Small Business Customer Experience 221

ChowNow

JUNE 6, 2025

That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. We wanted it to feel high-end but also lively and social.

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

Modern Restaurant Management

SEPTEMBER 20, 2022

Single-location restaurants face the same challenges confronting all small business owners. Opening a neighborhood bistro is usually a labor of love rather than a hard nosed business decision. Marketing strategies and tactics can sometimes be an afterthought. Word of mouth is very powerful.”

Marketing 493

Marketing Social Media Front of House Customer Experience 493

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

FEBRUARY 24, 2025

With limited seating capacity, even a couple of absent parties can transform a potentially profitable evening into a financial loss, pushing these already vulnerable businesses closer to the margins of financial health. This not only offers businesses a layer of financial security but also simplifies the process for their guests.

Book 385

Book Reservations Communication Customer Experience 385

Modern Restaurant Management

MAY 30, 2025

Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 billion by 2033, according to The "United States Fast Food and Quick Services Restaurants Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033" from ResearchAndMarkets.com.

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.

Marketing 442

Marketing Franchise Franchising Social Media 442

ChowNow

OCTOBER 2, 2024

Social media marketing for restaurants is one of the most direct ways to engage with diners to increase awareness, loyalty and drive sales. Thankfully, you don’t have to be a social media expert to use it effectively for your business. Who’s Using Instagram?

Social Media 195

Social Media Marketing Entertainment Online Ordering 195

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant. can boost traffic.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

FEBRUARY 1, 2021

2020 brought plenty of obstacles, and many business lessons along with them. As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. Here are our recommendations: Utilize the Right Social Media Influencers.

2021 539

2021 SEO Marketing Social Media 539

Modern Restaurant Management

APRIL 5, 2021

After an especially difficult year, small businesses like restaurants are scrambling to recover. With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid.

Marketing 443

Marketing Coupons Consumer Goods Small Business 443

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

APRIL 16, 2025

"After COVID, people are craving social dining experiences where the detail is leveled up." The whiskey lounge, currently limited to just 30 members, offers a selection of rare and small-batch Japanese whiskeys, shochus, and imported spirits — many unavailable elsewhere in the region.

Back of House 340

Back of House Customer Experience Customer Service Hospitality 340

ChowNow

FEBRUARY 7, 2025

or That sounds like something for big chains, not a small independent restaurant like mine. Sell More, Showing Social Proof People are more likely to order something when they see that other customers tried it already and loved it. Earn a free item after X qualifying orders Builds customer loyalty and increases repeat business.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. While the adoption of QR codes ramped up gradually, they became ubiquitous during the pandemic as people relied on their phones to do business. Boost Social Media. At least 63.6

Social Media 539

Social Media Email Marketing Mobile Ordering Kitchen Safety 539