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5 Practical Steps To Building A Restaurant Marketing Budget

ChowNow

Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Drive repeat business through loyalty programs, email campaigns, and promotions. Promotions, local SEO, and social media ads can help bring more people through your door.

Marketing 195
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. One way to boost customer retention is by offering loyalty programs.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Local SEO and Online Presence Most customers find restaurants online before ever stepping through the door.

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How to Find the Target Market for Your Restaurant

ChowNow

Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Loyalty Programs & Digital Deals: Customers who order regularly appreciate digital rewards, push notifications, and personalized promotions.

Marketing 195
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location.

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How To Increase Restaurant Sales: 20 Proven Tips & Tactics

7 Shifts

However, overly large portions can sometimes result in food waste, which is an issue not only for restaurants but also for the environment. According to the UN Environment Programme, over one billion tons of food is wasted annually, and 40% is from restaurants and food service companies.

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Owning a Bar: Everything You Need to Know

7 Shifts

Another option is to look into government programs that might offer financial assistance for small businesses. Without a plan, it's easy to spend too much or too little on marketing, and to waste time and money on campaigns that don't work. The best way to get people in your bar is by using website marketing and SEO.

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