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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

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How to Attract More Guests to Your Restaurant in 2025

ChowNow

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Leverage Local SEO to Get Found Local SEO (search engine optimization) is how customers in your local area find you online. Here are two ways to make a big impact on your local SEO. Why rewards programs work.

2025 195
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7 Proven Ways To Increase Online Order Volume For Your Restaurant

ChowNow

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

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Decoding Digital Barriers in Restaurant Loyalty Initiatives

Modern Restaurant Management

Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.

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5 Practical Steps To Building A Restaurant Marketing Budget

ChowNow

Drive repeat business through loyalty programs, email campaigns, and promotions. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.

2025 195
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.