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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how social media generates buzz—especially when our famous customers get involved.

Marketing 445
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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

” The survey of 8,000 global customers also identified customers’ preferences for finding information and the characteristics that bring them back to particular restaurants over and over. Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.

Marketing 490
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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

While it's crucial to stay informed, stepping back and allowing experts to take charge can be key to overcoming these challenges. First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyalty programs that keep customers coming back.

Marketing 380
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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. These insights will help anticipate individual preferences and empower restaurants to reimagine their loyalty programs and ordering systems with exceptional precision.

2025 419
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Bridging the Gap: Integrating Legal and Insurance Considerations into Restaurant Cybersecurity Response

Modern Restaurant Management

In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.

Insurance 282
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From Kitchen to Counter: Outfitting Your Team for Comfort, Style, and Brand Visibility

Modern Restaurant Management

Strategic use of color should inform uniform design decisions. Whether they’re commuting to work, grabbing coffee before a shift, or posting on social media, staff wearing your logo helps increase brand visibility in the community.

Uniforms 221