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These trends together signal a clear need for businesses to diversify how and where they show up online. They want to feel confident before making a choice, and that means seeing credible reviews, engaging content, and consistent information whether they’re searching on Google, scrolling social media, or using AI tools.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
How to calculate your restaurant customer acquisition cost (CAC) As a business owner, understanding CAC is important if you want to make informed decisions about your marketing investments. For example, if you run a social media campaign or pay for onlineordering integrations, all of these contribute to your overall marketing expenses.
Drive repeat business through loyaltyprograms, email campaigns, and promotions. This will make your budget strategic and sustainable, allowing you to make smart, informed decisions. Promotions, local SEO, and social media ads can help bring more people through your door. Do you want to drive more onlineorders?
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing onlineorder volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
Climate & Seasonality: Does the weather impact what people order or when they dine out? OnlineOrdering Behavior: Are they more likely to dine in, take out, or order for delivery? OnlineOrdering Trends: See who prefers delivery vs. pick-up, and which menu items are most popular online.
And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Keep Your Online Menu up to Date. Begin a LoyaltyProgram.
It combines different online and offline strategies to promote a restaurant and increase orders. One of the best ways to become visible is to go online and create a website. Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. Optimize the Website for Search and Usability.
What are they ordering? Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. What are they wearing?
Data acquired about your actual consumers can be used in both online and offline marketing campaigns. One option is to include important information like your company name and phone number at the top of your page. If we consider Google, having such information on your website helps it appear in geo-targeted searches.
Thirty-nine percent of those in the US and 36 percent in the UK ordered more frequently from their local restaurant than before the crisis. "Throughout Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began. Mixed take-out bag.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Local restaurant marketing can help you reach your target audience more effectively.
Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? A strong online brand isn’t just a nice-to-have—it’s a necessity.
Celebrate your customers with loyaltyprograms and grow your retention rate. According to Metrobi , Loyaltyprogram members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. How can you stand out?
The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Offer exclusive discounts on app-based orders.
What are they ordering? Complete a competitor analysis This will not only inform decisions such as pricing and menu ideas—but it can serve as inspiration too. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. What are they wearing?
Increase revenue Marketing efforts can help influence what and how much customers order. Additionally, you can protect your profit margins by encouraging customers to order from your preferred margin-friendly channels. If your marketing efforts are focused on increasing loyalty, this is a great KPI to measure.
Your marketing plan is a central place that outlines and informs your marketing strategy. See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week. Knowing they have a lunch special on Wednesdays is invaluable knowledge and can inform your decision-making.
Enhance Your Online Presence Create a User-Friendly Website In today’s digital age, your website is your storefront. Guests should find menus, contact information, and reservation options without a hitch. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks.
Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. Categorize your dishes in order of consumption, starting from the appetizers, then the main course, side dishes, desserts, and beverages. or "Do you want your drink upsized?"
Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. How do you create a good restaurant marketing strategy?
For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website. Tips for making an SEO friendly website – 1.
By establishing a vibrant online presence, restaurants can cultivate a loyal following of hungry fans who are eager to post their next weekend outing. Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business.
For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website . Tips for making an SEO friendly website – .
This Restaurant podcast episode looks at how Restaurants can best manage the changes in the industry with OnlineOrdering Systems. This episode talks about how restaurant onlineordering systems are helping food establishments and the value it brings to consumers. The huge increase in the number of orders is phenomenal.
This information helps in adjusting services to offer better customer experiences. The aim is to encourage repeat customers and cultivate customer loyalty. They demonstrate more loyalty towards the restaurant and promote it more. . This information is helpful in: . Online reservation platforms and review sites.
The POS simplifies record keeping and cash flow accountability as well as operations by sending the orders to the kitchen directly. The best restaurant POS systems also come with features like inventory management, customer relationship management (CRM), menu management , and omnichannel ordering capabilities.
Your online presence is a key component of a successful marketing effort for your restaurant business. Prioritize local SEO. To optimize your website for local SEO, work off of the keywords your audience is searching, using free tools like Google Keywords Planner or Keywordtool.io. Promote user-generated content (UGC).
Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Using a handheld device like an iPad to run credit cards, manage inventory, and place orders streamline operations and fit into the limited space of a food truck.
And by connecting all of a restaurant’s up-to-date information, restaurant operators can track a daily payroll accrual and compare scheduled labor to actual numbers to proactively address any labor issues. Combined with sales data by location or period, menu engineering data can be informed by specialized sales forecasts.
With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. Text message marketing is a great way to gather customer information and keep them thinking about your food. Use that contact information to send out weekly specials to keep customers coming back.
Panera is reaching its audience on Facebook with engaging posts like this one outlining their new Panera grocery program. These are no-cost ways to get your restaurant’s information in front of your target audience and start taking more curbside pickup and delivery orders. Ways to market without a marketing budget.
With orders expected to surge on July 4th, make sure you have the right equipment and restaurant technology to safely accommodate big groups or process more onlineorders. A mobile POS that you can take tableside to capture customer orders. . Equipment and Technology. Delivery is big business for restaurants right now.
Everything you need to know about social media, digital marketing, SEO, and more! In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. Diners now use search engines like Google to find restaurants and review menus online before deciding where to eat.
No business can be successful without going online these days. Your restaurant website acts as an online storefront and defines your online identity. . Be consistent with your social media management and tell the customers about special promotions or events, loyaltyprograms, gift cards, and other restaurant news. .
If you need a more customizable system for your restaurant, you may consider choosing a more robust system that offers features such as inventory tracking, table and order management, employee timesheets, and CRM integration. Abilities for payment processing, online integration, and easy use.
People love sharing their daily experiences online, regardless of whether or not they’re celebrities with brand deals and millions of followers. Even a negative review can provide valuable information about how to improve and allows you to respond to them professionally, expressing the desire to serve them again.
Understanding this break-even number, which is based on your operating expenses, informs everything from your staffing decisions to adjustments in inventory. Especially if you live in a region with a winter that prevents outdoor dining, the loss or reduction of this dine-in sales channel will need to inform your future strategy.
As the colder months arrive, with the deployment of additional restraints on outdoor dining finished, numerous restaurants are intensely exploring ways to handle online food orders and delivery service and drive food delivery sales. . Onlineordering services like Door Dash and Uber Eats can give restaurants an extra boost in revenue.
As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Establish a loyaltyprogram to offer your customers rewards. A loyaltyprogram is a fantastic way to get your customers to come back again and again. In-restaurant ideas.
1 Your Website is Not SEO Optimized. SEO is short for search engine optimization and what this basically means is how soon your website shows up on search engines like Google and Bing. 3 No OnlineOrdering. If your website has not been updated to where customers can orderonline you need to do so as soon as possible.
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