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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. With food recalls at a five year high , there’s (understandably!) All food businesses need a strategic communications plan that covers what to do before, during, and after a recall.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Let’s take the guesswork out of starting your food business and set your establishment up for success. Do you want to find out which food items your customers love the most? Will you track customer satisfaction scores, sales of specific food items, or the number of repeat customers? Start by deciding what you need to know.

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Is Your Ghost Kitchen Haunted by Food Safety Breaches?

Modern Restaurant Management

However, the same challenges arise in ghost kitchens’ quality assurance and food safety protocols that plague the traditional restaurant kitchen. Food businesses should take a fresh look at some traditional kitchen challenges that may even be amplified in ghost kitchen settings: Be transparent. Continue focusing on food safety.

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Please Stop Buying Food From Social Media Influencers 

EATER

The pink sauce, as it now appears on Walmart’s website. Walmart When we buy food off of TikTok, what are we getting, really? From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.

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Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.

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