Modern Restaurant Management

JUNE 3, 2025

First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyalty programs that keep customers coming back. A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way.

Marketing

ChowNow

FEBRUARY 7, 2025

Sell More, Showing Social Proof People are more likely to order something when they see that other customers tried it already and loved it. Humans are hardwired to mitigate risk, so by using social proof, youre taking away the risk involved with customers ordering a high-value menu item.

Ordering

EATER

FEBRUARY 27, 2025

Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-food customer. It can suggest new foods that you might like to try.

Mobile Ordering

Modern Restaurant Management

JULY 16, 2025

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. And I love that.

Marketing

Modern Restaurant Management

JUNE 27, 2025

A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. At the same time, U.S.

Loyalty Program

Modern Restaurant Management

JULY 23, 2025

High-profile foodborne illness outbreaks demonstrate how cleanliness failures can haunt restaurant brands for years, eroding customer loyalty and revenue that took decades to build. Perhaps most importantly, excellent cleanliness programs anticipate problems before they occur rather than responding to complaints or inspection failures.

Operations

ChowNow

JUNE 12, 2025

Train your restaurant staff to mention LTOs to in-house guests, promote them across your social media channels, and feature them in your online ordering system so guests see the promo with enough time to plan and react. Trimming underperformers not only reduces food waste; it also improves consistency and speed.

Loyalty Program

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Having a digital presence is critical.

Social Media

Modern Restaurant Management

JULY 11, 2025

This desire is fueling a surge in food and beverage brand partnerships and collaborations. Consumers are increasingly looking for convenience, ingredient transparency, nostalgia, and brand familiarity, particularly in food and beverage categories. The rise of food as lifestyle content on social media only amplifies this effect.

License

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results.

Book

ChowNow

JANUARY 23, 2025

Think about it: your regulars already know what you offer, love your food, and trust your service. Build a Customer Loyalty Program Were starting here because a loyalty program is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think.

2025

ChowNow

FEBRUARY 28, 2025

Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Why rewards programs work.

2025

ChowNow

FEBRUARY 21, 2025

You can also use loyalty incentives, like a rewards program that gives customers points when they order through your website but not when they order through third-party apps. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering

ChowNow

MAY 30, 2025

Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant. Start by asking: What are you trying to accomplish?

Ordering

ChowNow

FEBRUARY 28, 2025

Outside of your website, add your ordering link to your social media bios and posts (also, Stories if youre using Instagram). If youre using ChowNows Rewards Program , you may already have a system in place to reward customers automatically, but you need customers to know about it for it to grow your profits. can boost traffic.

Ordering

ChowNow

MARCH 21, 2025

Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Customer Reviews & Feedback: Are guests raving about your food quality, or do they mention price as a key factor?

Marketing

Modern Restaurant Management

JULY 11, 2025

Showcase Local and Sustainable Ingredients Showcasing local ingredients in your menu has many advantages, including building customer trust, boosting loyalty, and supporting the local economy. This will give you a chance not only to drive your business online but also to get feedback from guests and update your menu regularly.

Menu

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. Even if your food is incredible, youre not operating in a vacuum. Consumer behavior is constantly evolving.

2025

The Rail

DECEMBER 2, 2024

Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. The global online food delivery market size was valued at USD 221.65 from 2023 to 2030.

Delivery

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

Loyalty Program

ChowNow

FEBRUARY 7, 2025

Drive repeat business through loyalty programs, email campaigns, and promotions. Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Promotions, local SEO, and social media ads can help bring more people through your door.

Marketing

Modern Restaurant Management

MAY 22, 2025

In the food service industry, branded apparel is a critical extension of your business's identity. Strategic Value of Branded Apparel For food and beverage establishments, properly selected team uniforms deliver measurable benefits across multiple business objectives.

Uniforms

ChowNow

JULY 25, 2025

You’d never run your kitchen without knowing your food costs, so why would anyone run their marketing campaigns without knowing the return on investment? That might be: A spike in orders following an email blast First-time visits from a loyalty signup promo Extra orders from a social media discount When in doubt, be conservative.

Marketing

The Restaurant Group

JANUARY 26, 2025

Introduction Running a restaurant isnt just about serving great food; its about keeping customers coming back. This is where restaurant loyalty programs shine. Loyalty programs offer dining rewards, creating a bond between customers and your business. Tiered Loyalty Systems: These programs have levels.

Loyalty Program

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

2025

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing

Modern Restaurant Management

FEBRUARY 24, 2025

Overcoming barriers to increase guest spend Rising food, labor, and general operating costs were the most pressing concerns in 2024 among respondents, further tightening thin margins. Extreme weather events have become a major cost driver, with 92 percent of respondents believing it impacted their business in 2024.

2024

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Similarly, tracking buying trends allows you to reduce food waste by ordering only what you needsaving money while ensuring you always have the right ingredients on hand.

Loyalty Program

Modern Restaurant Management

DECEMBER 18, 2024

Offering Bento Packs for individually portioned meals and a la carte buffet-style trays for customizable group settings, L&L’s catering options bring Hawaiian-style comfort food to events large and small throughout our locations nationwide.

2025

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. These create a unique experience that goes beyond just food and drink. Run targeted ads Location-based marketing boosts ad engagement by as much as 30%.

Marketing

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Customers have a tendency to order more food when theyre not under pressure at the counter or on the phone. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.

Online Ordering

Modern Restaurant Management

MARCH 11, 2025

What used to be a basic employee benefit plan for only full-time workers has since changed to personalized benefits such as daycare assistance and mental health programs for both full-and part-time employees. Restaurants that tell a compelling story, offer meaningful engagement, and create purpose-driven experiences earn lasting loyalty.

Front of House

The Rail

FEBRUARY 7, 2025

The Power of Visual Storytelling The food and beverage industry is inherently visual. Consider launching social media challenges encouraging customers to post reviews or create branded hashtags that motivate your diners to become brand advocates. Remember the days of beautiful dinner images on Instagram?

Serving

ChowNow

MARCH 14, 2025

For more information on food photography, read our article How to Take Menu Photos Like The Pros. Offer Incentives and Loyalty Programs Your next step is to give customers a reason to order more frequently from your restaurant, and a well-structured rewards program is the easiest and most effective way to do this.

Ordering

The Rail

NOVEMBER 22, 2024

Personalized interactions not only enhance the dining experience but also build lasting relationships and help customers to feel more valued, ultimately boosting loyalty in your restaurant. Leverage Technology for Better Service Implementing useful technology within your restaurant benefits both your business and its customers.

Customer Service

SpotOn

DECEMBER 27, 2024

Free food tastes better. Loyalty programs offer a rare win-win for restaurant operators and guests alike. " So if restaurant loyalty programs are so great, why doesn't every restaurant offer them? Like most facets of the industry, restaurant loyalty is easier said than done.

Loyalty Program

The Rail

NOVEMBER 1, 2024

Programs like AutoCAD, SmartDraw, and RoomSketcher offer 3D modeling features. This technology ensures you don’t lose sight of important assets like food supplies, equipment, and furnishings during the move. All your transactions, customer loyalty programs, and reporting tools will be ready as soon as you set up in your new space.

Innovation