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. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
QR codes, for their part, can be exploited through phishing schemes, where hackers create fake codes to direct users to malicious websites. Delivery platforms increase risks of supply chain attacks The restaurant supply chain is dense, involving food suppliers, payment processors, and delivery services.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S.-based Have guests’ needs changed?
If you’re a restaurant operator trying to drive more online orders, build loyalty, or simply get noticed, an active Facebook Page can help you show up where your customers already spend time. The key is knowing how to set it up and what to post to turn views into orders.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
With 73% of the US population active on social media, it’s one of the easiest ways to reach new customers, show off your food, and drive more direct orders—especially among younger generations who discover new restaurants by scrolling their feeds, not searching Google Maps. Here’s what makes it so effective.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.
At the same time, a rise in fast-food prices driven by inflation is reshaping consumer behavior, with many customers now treating fast food as a splurge rather than a convenience. For example, AI can help QSRs make smarter inventory decisions by analyzing purchasing trends and aligning ingredient orders with demand.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Even if your food is incredible, youre not operating in a vacuum.
Is online ordering inefficient? Do you lose money due to food waste? Experiencing over-ordering or last-minute shortages? Experiencing over-ordering or last-minute shortages? An inventory management system with automated restocking alerts keeps your stock levels in check. Are labor costs too high? Set clear goals.
Managing multiple third-party delivery platforms can feel like running several businesses at once. Each system has its own tablet, order flow, and set of requirements, making it difficult to keep up with operations smoothly. Each platformUber Eats, GrubHub, DoorDashrequires its own tablet, login, and ordermanagement system.
” As the agency celebrates its 15th anniversary, Embark is unveiling a new logo, updated website , and a refreshed slogan: “For the industry, by the industry.” Today, we can pull POS data, website analytics, social media insights, and CRM reports to make data-backed decisions and track ROI in real-time.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. How to improve your website and listings to rank higher in local searches. The best ways to get more customer reviews and use them to your advantage.
Influencer marketing sounds like something reserved for big-name brands with massive budgets and full-time social media managers. When their followers visit and have a great experience, it reinforces the influencer’s reputation as a trusted voice in the local food scene. It’s easy to see why so many operators are skeptical.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps. Reservation and table management apps.
The restaurant industry is rapidly evolving, and mobile foodordering is at the center of this transformation. These mobile foodordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobile ordering seemed like a long shot.
Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. And those impressions matter.
An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online foodordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.
It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. Real menu engineering efforts are grounded in hard numbers: data, food cost percentage, and how much profit each dish actually brings in, so you know exactly what to promote, rework, or cut.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
With rapid advances happening across various industries, including the food industry, you might be wondering: What does AI have to do with running my restaurant? AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. That means smarter ordering, less spoilage, and fewer 86s.
It’s the foundation of knowing your actual food cost. When done correctly, dish costing helps you control food costs, reduce food waste, and price items in a way that supports your restaurant’s financial health without alienating guests. Accuracy matters, especially when food prices fluctuate.
Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? Look for creators who already engage with your local food scene.
A bar is a profitable business option if you’re looking to enter the food industry. It just goes to show how important drink pricing and cost management are to maximizing profits. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services.
Time Management: 80% of tasks completed often come from 20% of the effort. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Think about it: your regulars already know what you offer, love your food, and trust your service.
Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms.
Its not just about good food anymoreits about trust, reputation, and visibility. Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. Local media outlets, food bloggers, and influencers often use review platforms to scout out new places to feature.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Nuance also extends to the service.
As part of creating that good environment, she’s taken multiple steps to cut Rifrullo’s carbon footprint, including composting all food scraps, one of the most important steps restaurants can take to combat climate change. When food waste goes to landfills, it creates methane , a powerful greenhouse gas. We’re very open to induction.
For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. You spent $800 on Facebook ads and in-store promotions over a month.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. On the flip side, a cluttered or confusing category setup can overwhelm guests, slow down ordering, and lead to missed sales opportunities.
While this becomes harder to maintain as businesses expand, there are plenty of things you might look to do, from remembering the names or orders of regular patrons, to providing unique recommendations depending on the diners’ preferences.
“We are making sure that we keep our food, aesthetic and brand all aligned and consistent,” Murray said. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.”
With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Next, add a Leave a Review button on your website that directly links to your Google review page. This isnt a suggestion or helpful tipits a must-do in 2025.
1 Simplify the Dining Area for Comfort and Style Updating the dining area produces a friendly environment that invites guests to remain longer and enjoy their food. 2 Fresh and Local Ingredients Elevate the Menu Using fresh, locally grown foods freshens the menu and demonstrates quality consciousness.
Dining habits change, food costs fluctuate, and customer preferences can shift depending on what’s trending. The clues are subtle at first: a dip in orders here, a negative note in a review there. That’s when it’s time to take a closer look at your food costs and how they’re impacting your bottom line. But together they add up.
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