ChowNow

MARCH 21, 2025

Every successful restaurant has one thing in common: they know exactly who they are serving. Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. In this article, you will learn: How to define your restaurants target market to guide your business decisions.

Marketing

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025

ChowNow

MAY 2, 2025

What the data doesnt show is just how many of these restaurant closures come down to preventable issues, like: Poor financial management No marketing plan Lack of clarity around the restaurants concept The key takeaway here is: failure is not inevitable. Lack of Marketing and Visibility The Issue: Hoping if you build it, they will come.

Email Marketing

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Social media marketing for restaurants isnt just about gaining followersits about building a brand that makes people feel something. In todays digital-first dining culture, having a strong social media presence isnt optionalits essential.

Social Media

ChowNow

APRIL 15, 2025

This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. Table Turnover Rate Table turnover rate shows how many guests youre serving per table over a given time period during a shift or from open to close.

Operations

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Limited-time offers also give you content for social media, email, and your website. Dont do it manually.

Ordering

Goliath Consulting

APRIL 18, 2025

A warm welcome at the door, personalized follow-ups via email , and even thoughtful social media interactions can bridge the gap between technology and connection. Its not just about how well you serve, but how well you care. But digital convenience and genuine hospitality dont have to be at odds.

Hospitality

Goliath Consulting

FEBRUARY 8, 2025

He owns several fast-food franchises, including Krispy Kreme and Papa Johns, where he also serves on the board of directors. Shaqs hands-on involvement in branding and expansion has made Big Chicken a rising player in the competitive fast-casual market. Market Strategy Understanding demographics and location impact is critical.

Fast Casual

Goliath Consulting

JUNE 8, 2025

A summer-ready kitchen runs smoother, serves faster, and keeps both staff and guests coming back. Don’t wait until the first heat wave to act. A little prep now goes a long way once the temperatures rise. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.

Kitchen Safety

ChowNow

FEBRUARY 13, 2025

It doesnt matter if you serve the best food in town; if youre missing a website, new customers either wont know about you or will avoid visiting because your restaurant seems outdated. Having complete control of your brands story is how you stand out in a congested market. By now, customers expect every business to have a website.

Social Media

Goliath Consulting

OCTOBER 26, 2024

Combine tequila, triple sec, fresh lime juice, and blood orange juice, and serve it in a glass rimmed with black salt. Blood Orange Margarita This spooky twist on the classic margarita features the deep red color of blood orange juice, making it ideal for Halloween. Ingredients 2 oz. tequila 2 tsp. simple syrup 2 oz.

Menu

Goliath Consulting

APRIL 5, 2025

Checking In Without Intrusion Follow up with guests at the right momentssoon after food is served and again during the meal. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged. Positive online interactions can turn a great experience into valuable word-of-mouth marketing.

Customer Experience

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing

Goliath Consulting

JUNE 28, 2025

For his restaurant, embracing robotics has become part of staying competitive in a challenging labor market. These voice-interactive systems can take orders, engage with guests, and serve drinks quickly and consistently ( Chowbus, 2024 ; FastCasual, 2021 ). On the beverage side, robotic bartenders like Cecilia.ai

Front of House

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Send Personalized Email Announcements If your business practices direct communication with customers, email marketing remains a powerful means to deliver your message.

Social Media

ChowNow

APRIL 4, 2025

And for many restaurants, they still serve a purpose. Thats not to say third-party platforms dont serve a purpose. First-party ordering lets you send tailored marketing directly to your customers. With third-party platforms, your ability to market to customers can be limited to non-existent.

Ordering

Restaurant Business

JULY 9, 2025

Philly ensures a silky, no-crack bake, so operators can easily serve up an on-trend dessert that excites customers and keeps prep simple. Way #5 CREAMY QUESADILLA WITH PHILLY Mexican food is leading the charge in foodservice growth, with the highest increase in servings vs. last year. Or even on a pizza!

Leadership

ChowNow

JANUARY 23, 2025

Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.

Events

Restaurant Business

AUGUST 11, 2025

Premium Operations Sweetgreens plan for survival could include soft serve The weak second quarter wasn't just about consumers cutting back. CEO Jonathan Neman says Sweetgreen has some operational work to do. Will bringing back the Sweetflow dessert help?

Menu

Web Diner

FEBRUARY 28, 2025

From Empty Seats to Endless Lines: The Email Marketing Secret Weapon Your Business Needs Whether you’re running a cozy caf, a bustling bistro, a trendy food truck, or a high-end restaurant, there’s one universal truth: empty seats mean lost revenue. Modern food service email marketing should be as varied as your menu.

Email Marketing

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Use email marketing to re-engage past customers.

Ordering

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. This substantial difference reflects variations in living costs and market conditions across regions.

Delivery

Restaurant Business

JUNE 20, 2025

Olive Garden parent Darden Restaurants had long resisted third-party delivery, preferring to serve customers in its restaurants and control the experience. The chain’s delivery customers tend to be younger and slightly more affluent, and they are visiting more frequently than dine-in customers, CEO Rick Cardenas said.

Delivery

Modern Restaurant Management

MARCH 11, 2025

Providing benefits like career development and on-the-job training is critical, especially as we continue our mission of serving thoughtful food that supports healthier, more sustainable living. With rising costs and increased competition, simply serving great food isn’t enough—you need to create a brand that resonates.

Front of House

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing

Restaurant Business

JULY 22, 2025

Bret had a chance to try it at a pop-up at one of the chain’s New York City locations, where the item is being served in bao buns, wrapped in Chinese pancakes, and with bacon, in addition to its usual presentation over rice. Panda Express introduced Hot Orange Chicken, a limited-time spicy spin on its signature dish.

Loyalty Program

EATER

MAY 5, 2025

Ten years ago, if you got a New York Times review, you would be flooded, said Lilli Sherman of marketing events company OMA at the time. The focus on marketing has become so consuming that many companies have lost the plot on consumer experience and desire. You were set at least for a few months. And that really isnt the case anymore.

Food

ChowNow

APRIL 4, 2025

Youre not just serving foodyoure managing impressions, experiences, and expectations, all in the digital world. A QR code on the receipt, table tents or a quick post-meal email can go a long way. A small sign at the checkout or a note on the receipt can serve as a gentle nudge. And those impressions matter.

Management

Restaurant Business

AUGUST 11, 2025

But for now the focus is on dominating in Central Florida with Zaza and, then moving to new markets. nikki_lynn41 Serving up serious sabor at Zaza Cuban Comfort Food in Lake Mary! Perez brought in Luis Fernandez, the former COO of Yum Brand’s operations in Spain and Portugal, as a consultant. But he said, “Never say never.”

Fast Casual

Restaurant Business

JUNE 17, 2025

He’s a “healthy investor” in the salad chain, who often serves as a brand ambassador, popping in to work the window. “We The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. That’s because it is Gronkowski, known as “Gronk.”

Fast Casual

Restaurant Business

JULY 9, 2025

This makes them ideal for cold dishes that can be pre-made early in the day and served at any time. Quinoa in particular mixes seamlessly into patties, loaves, or meatballs that can be served on buns, with pasta, or straight-up on a plate. The answer is that ancient grains hold up especially well when they’re pre-cooked and chilled.

Operations

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. The Different Types of Restaurant Apps (With Examples) Each of these restaurant apps serves a very specific purpose that will make operating your business significantly easier.

2025

Restaurant Business

JUNE 23, 2025

Most of all, it’s not nearly as much fun as preparing food and serving customers, the reason most people love working in food service. By saving you time and money, the iCareSystem AutoDose allows you more freedom and resources to do the work you love: planning better ways to feed and serve your customers. To learn more, click here.

Food Supply

Restaurant Business

JUNE 11, 2025

11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Perkins, the 68-year-old chain best known for its bakery case, recently began serving boba and frozen margaritas, while its younger sibling Huddle House, 61, is rolling out smash burgers. By Joe Guszkowski on Jun.

Fast Casual

Restaurant Business

JUNE 27, 2025

That led to selling bagels at farmers markets. But a quality bagel is one that is made from scratch and served hot out of the oven, he contends. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.” We’d sell out. It was quite a phenomenon for a few months.”

Fast Casual

Modern Restaurant Management

JUNE 27, 2025

. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Chick-fil-A and Starbucks show broad appeal across regional markets.

Loyalty Program