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Emailmarketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant emailmarketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. To truly connect with a local audience, creativity and community involvement are key.
Building a restaurant emailmarketing list might be the single most underrated move an operator can make to grow their business. Instead of crossing your fingers and hoping your posts get seen, you can send email campaigns straight to the inbox of people who actually want to hear from you. So why does it work?
And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!
Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. One of the easiest steps to do so is highlighting your menu on social media and search engines, as well as promoting specials across different platforms.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Building an integrated tech stack is essential for independent restaurants that want to streamline operations and improve customer service. When integrated with other systems, it allows for easy syncing with online orders and real-time inventory management, making operations smoother and more organized.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.
Zero-waste, high-fiber snack bars Food What operators should know about ancient grains Sponsored content from our partner Furmano’s on Jul. 23, 2025 Facebook Twitter LinkedIn Ancient grains like spelt/farro, quinoa, and sorghum have received a lot of culinary buzz in recent years.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? It improves operational efficiency.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Leverage Automated EmailMarketing ChowNows Automated EmailMarketing helps your restaurant bring customers back and increase orders with minimal effort. Emailmarketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. Example: Date Night Special 2 steaks, 1 appetizer, and a chocolate lava cake for $70. or Upselling feels awkward. or Try our new spicy mayoperfect for your go-to order!
In 2025, the US online food delivery market is expected to reach $424.9 For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. For restaurant operators, these challenges underscore the importance of thoughtful decisions that boost efficiency and drive customer retention.
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From elevated comfort food to trending global flavors, operators are using Philly in inventive ways that bring signature flavor and premium texture to the menu. As Asian flavors continue to gain traction across foodservice, dishes like this help operators stand out with globally inspired, on-trend offerings.
For restaurants, social media marketing is more than just posting food photos. According to Toast , restaurants are seeing success by sharing behind-the-scenes content, staff spotlights, and recipesoffering a more personal look into their operations. How Often Should You Post? Consistency is key, but more isnt always better.
Promote Online Ordering Through Social Media and EmailMarketing On social media, showcase your food in a way that makes people crave it. Emailmarketing is another great way to stay top of mind. Keep your emails short, visually appealing, and focused on one clear call to actionplacing an order.
Upgrade Surveillance and Monitoring Verify that all security cameras are operational and strategically placed to cover entrances, exits, cash registers, and storage areas. For special events, consider hiring temporary staff trained in crowd management. Ensure unblocked pathways to exits and comply with fire safety codes.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. Laurie Casler, Seasons 52’s operations chief, will become president of Seasons 52. Fine dining: negative 3.3% Other brands: 1.2%
Figure out your goal, then match it with a promotion that fits your restaurants operations and venue. If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Most importantly, know your audience.
Starbucks’ latest gambit to improve operations? By Heather Lalley on Jun. 13, 2025 Facebook Twitter LinkedIn Upscale soup dumpling chain Din Tai Fung has the industry’s highest average unit volumes. Photo: Shutterstock Welcome to Restaurant Business’ Week in Review for the week of June 9, 2025.
The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. Trending Operations Week in Review: McDonald’s new burger, Luckin’s U.S.
A clean, mobile-friendly site with a fast checkout experience makes it easy for existing customers to order whenever they like and gives new customers confidence that your operation is legit. Make sure your site has clear calls to action like “Order Now,” showcases your most popular menu items, and links to your current specials.
Personalization, such as remembering a regulars favorite dish or celebrating special occasions, can leave a lasting impression. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged. Positive online interactions can turn a great experience into valuable word-of-mouth marketing.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.
By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Offer exclusive deals, special menu items, or limited-time discounts. Craft a well-designed email that shares details about the move, the opening date, and any special promotions.
A common mistake among restaurant operators is thinking that a social media account alone will be enough to satisfy customersbut there are problems. Having complete control of your brands story is how you stand out in a congested market. Your website acts as a central hub for your online presence and marketing.
. – Noah Glass, Founder & CEO of Olo The pandemic was a transformative period for the restaurant industry, leading to significant changes in how both restaurants and consumers operate. That's why we instituted lower-priced lunch specials and made other adjustments. Technology continues to transform restaurant operations.
10 Online Food Delivery Key Performance Indicators (KPIs) to Monitor Next, well break down the essential food delivery KPIs every restaurant should trackand how each one impacts the success of your online ordering operations. How to improve it Streamlining kitchen operations is key to reducing prep time. What Impacts Order Volume?
Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. If so, you’re not alone. The numbers speak for themselves.
The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. At the same time, Kahn was working on revamping the simple syrups, developing them in house and creating flavors like habanero, ginger and lavender to add complexity and more customization to the margarita lineup.
Immigrants Operations RATIONAL’s iCareSystem AutoDose helps you keep your oven clean without the extra effort Sponsored content from our partner RATIONAL on Jun. This post is sponsored by RATIONAL technology operations Restaurant Business Want breaking news at your fingertips? To learn more, click here.
Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Most operators give too much attention to the visual aspect of their restaurant. Your visual identity brings your brand to life. Heres what to watch out for.
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. Artificial intelligence (AI) is everywhere right now.
Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.
But more and more operators are realizing that relying too heavily on those platforms comes at a costliterally and figuratively. Most restaurant operators dont think twice about how their online orders are processeduntil they see where the money (and the customer data) is going. And for many restaurants, they still serve a purpose.
That led to selling bagels at farmers markets. But the team build a trademarked system—dubbed Au-Dough-Mation”—that can now manage front- and back-of-house operations. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.” We’d sell out. She’s on time.
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