7 Shifts

APRIL 15, 2020

Foot traffic has dropped for the majority of restaurants in North America, with revenue switching to online ordering and pickups instead. Some of them have even seen ~90% of their sales coming through drive thrus. Restaurants with drive thrus have had a smaller decline in revenue compared to the ones that don’t have drive thrus.

Online Ordering 362

Online Ordering Email Marketing Social Media Food Order 362

Modern Restaurant Management

AUGUST 31, 2023

An increase in sales. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Conduct surveys, focus group discussions, interviews, and online polls for this. The ultimate result?

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

JULY 12, 2022

This can be done by calculating your restaurant’s food cost percentage and cost of each dish using reports and data that an integrated point-of-sale can provide. Offer Easy Online Ordering. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. Besides answering customer inquiries, Chatbots help funnel sales in an efficient manner.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Lavu

MARCH 19, 2020

It is on the top of everyone’s mind and unavoidable online – the novel coronavirus and COVID-19 pandemic. This is why having an online ordering system for takeout and delivery is more important now than ever. Unknowingly, they had an advantage, being frontrunners in online ordering and curbside delivery.

Online Ordering 93

Online Ordering Ordering Social Media Mobile Ordering 93

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Free online courses. Check us out on social media. From sales per labor hour to food cost percentages and many more. These resources are designed to help you excel.

FOH 195

FOH BOH Social Media Fine Dining 195

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. States are adjusting to a new normal with masks and social distancing. In November 2019, Saleem S.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. Undoubtedly, it has become a community favorite across the country.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Bingage

JUNE 27, 2023

In today’s competitive e-commerce landscape, building a loyal customer base is crucial for the success of your online store. In this blog post, we will explore the best Shopify loyalty app that can enhance your e-commerce store’s customer loyalty and boost your sales.

Loyalty Program 98

Loyalty Program Point of Sale Social Media Email Marketing 98

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Managing a restaurant is a delicate routine—if we can even call it a routine. A better description might be a balancing act that presents new and unique challenges every day. This wide-ranging responsibility is a lot, and it often leads to burnout.

Management 397

Management Management Kitchen Safety Front of House 397

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Where to start?

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Open for Business

JANUARY 26, 2023

Even the most creative restaurant promotion ideas won’t increase sales if they’re poorly planned and executed. And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. The trick is making sure the tactic boosts sales instead of cutting into revenue. What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Modern Restaurant Management

OCTOBER 4, 2021

The findings have offered insight into consumer expectations to support restaurant brands as they work to navigate ongoing operating, social, and economic shifts over the past year and a half. The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Do you have accounts on online ordering sites like GrubHub and Uber Eats? Consider things like merchandise sales, inventory sales, or private cooking lessons.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Sling

JULY 24, 2023

Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management. There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about.

2023 78

2023 Management Management Tip Distribution 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Deliverect

JUNE 29, 2020

Today’s consumers want to order their food fast, wherever they are, whenever they feel like it. For restaurants, that means providing multiple ways for your customers to order, pay, and get their meals. Your guests expect a consistent experience, no matter the sales channel they use. Multi-channel marketing.

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

Modern Restaurant Management

MAY 20, 2020

To say that the current COVID-19 crisis represents a major change to the way we live our lives is, at this point, probably a bit of an understatement. A lot of restaurants have seen sales decrease by as much as 70 percent in a lot of cases, with no end to the current situation in sight. Email Marketing: Keep People Informed.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Point of Sale 234

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. It empowers restaurant owners to send highly targeted marketing messages.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Here are their responses. Click here for part two. Shasta, California.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. However you develop your set menu, consider past sales and profits with a menu engineering worksheet.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Get Beyond

NOVEMBER 6, 2023

From perfecting your online shopping process to ensuring employee well-being during the busiest time of year, here’s how to make the most of the holiday season as a small business. Consult last year’s sales information, website data, and social media metrics to see if there’s anything you can immediately improve on.

Small Business 52

Small Business Point of Sale Email Marketing Online Ordering 52

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Managing a restaurant is a delicate routine—if we can even call it a routine. A better description might be a balancing act that presents new and unique challenges every day. This wide-ranging responsibility is a lot, and it often leads to burnout.

Management 195

Management Management Kitchen Safety Front of House 195

Lavu

FEBRUARY 3, 2020

Email newsletters are a great way to share your restaurant’s latest announcements, and when used in conjunction with other marketing channels, they are a highly effective way to retain restaurant customers and increase sales. . This makes email marketing a very successful tool for any business, including restaurants. .

Email Marketing 78

Email Marketing Point of Sale Online Ordering Seasonal Menu 78

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Even though starting a cloud kitchen business is relatively straightforward, just like any other restaurant business, there are possibilities that sales may not keep up with your expectations. Cloud Kitchen Marketing Tips to Grow Your Online Sales.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.

Social Media 195

Social Media Loyalty Program SEO Email Marketing 195

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

The Restaurant Times

JUNE 2, 2020

This blog post majorly covers different marketing channels, the planning process as well as tips to increase customer retention for dark kitchens. . For instance, the current nationwide lockdown creates the need for contactless delivery, enforcing strict hygiene standards , and creating value for your customers on social media.

Loyalty Program 81

Loyalty Program Social Media Website Management Online Ordering 81

Open for Business

NOVEMBER 21, 2022

If you’re on OpenTable, you have a robust online waitlist built in. This restaurant ordering technology means no one needs to enter incoming delivery orders into your POS manually. This tool helps you manage a restaurant’s inventory, ordering, and invoicing on the go. Restaurant365. Agorapulse.

Food Safety 78

Food Safety Email Marketing Mobile Ordering Website Management 78

Bingage

MARCH 18, 2023

Whether you gonna shop online or offline firstly you visit your favorite place. However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. You can spend less on marketing by targeting customers instead of prospects.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192

2020 Influencer Point of Sale Food Safety 192

ChowNow

DECEMBER 3, 2021

ChowNow restaurants can make their menus shine by signing up for a professional menu photoshoot for their online ordering. Check out our Social Media best practices for pro-tips on how to post your new pics. Resolution #2: Get a head start on marketing. How: Give your website a makeover. How: Plan your promos.

Online Ordering 78

Online Ordering Seasonal Menu Email Marketing Food Order 78

BNG Point of Sale

AUGUST 25, 2021

Boosting Restaurant Industry Sales in 2021 . Maintaining strong sales in the restaurant industry is an ongoing challenge due to overhead costs like rent, food, and restaurant staff. Now it’s more important than ever to drive sales in business. 11 Tips to Increase Restaurant Sales . Online Ordering Capability .

Loyalty Program 52

Loyalty Program Social Media Point of Sale Customer Service 52