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Emailmarketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant emailmarketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Among the other highlights: Restaurants have the opportunity to connect and convert audiences using mobile websites or apps and push notifications. ”
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. Website and SEO Optimization SEO is a powerful tool in restaurant menu marketing, especially if you want to attract local customers. Be sure to make your menu mobile-friendly.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Thai District now has a branded app, and uses powerful marketing tools that help them build customer loyalty and increase sales without the burden of commissions. Finding the Right Online Ordering Partner When Thai District first opened, they had no online ordering system in place. ChowNow is a huge marketing tool.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86.
Most of the restaurant technology tools operators use every day were first introduced years ago, but it wasnt until the 2020 Tech Boom, brought on by COVID-19, that widespread adoption became essential. Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? Are labor costs too high?
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Emailmarketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
Every restaurant faces operational challengeseven with a great menu and a talented team, bottlenecks can slow service, frustrate customers, and cut into profits. A single missteplike a delayed order or a system glitchcan throw off an entire shift. Staff scramble, customers grow impatient, and suddenly, a busy night turns into chaos.
This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. The reality is, the type of business you operate has a larger bearing here. But this means much more than simply knowing a customer’s name or email address.
Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match. Hospitality is how you make someone feel during that process.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe.
per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. The sale comes just four years after Olo went public, and ends a difficult period on the public markets. By Jonathan Maze on Jul.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.
But more and more operators are realizing that relying too heavily on those platforms comes at a costliterally and figuratively. Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. First-Party vs. Third-Party Ordering: Whats the Difference?
Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second. Let’s say you run a neighborhood pizza shop.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. But growing online order volume isnt always easy.
That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.
Efficient Seating and Ordering Process Minimize wait times and ensure smooth transitions from arrival to seating. Offer convenient payment optionswhether through mobile apps, contactless payments, or traditional methods. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." – Noah Glass, Founder & CEO of Olo The pandemic was a transformative period for the restaurant industry, leading to significant changes in how both restaurants and consumers operate.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” Add these six terms to your vocabulary.
The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. That model allows the chain to invest more labor in the kitchen, where car-friendly salads and wraps are made to order. All are company owned and there are no plans to franchise.
Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Made-to-order food is now second only to gas as a driver of c-store visits. When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. By Heather Lalley on Jun.
A well-designed POS system improves restaurant operations by streamlining order management, speeding up transactions, and delivering real-time insights that help optimize every aspect of the business. A modern POS system is more than just a cash register – it’s the operational hub of your restaurant.
Many restaurant operators find themselves stuck between urgent cost-cutting needs and essential growth investments a position that often leads to reactive decisions rather than strategic planning. Smart operators recognize when to trim expenses and when to invest in growth opportunities.
Modern point-of-sale systems go beyond order processing—they streamline operations, reduce bottlenecks, and improve table turnover. Here are five key features that can help: MobileOrdering : Speeds up order placement by letting customers order via their smartphones. times faster than traditional methods.
An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
Cloud-Based POS Systems are transforming how restaurants operate by enabling remote management, faster updates, and seamless integration with other tools. Unlike traditional systems, cloud-based solutions offer greater flexibility, scalability, and security, making them ideal for modern restaurant operations.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Key benefits: Track customer behavior (order frequency, visit times).
Restaurant online ordering has emerged as a crucial aspect of the food service industry, reshaping restaurant operation strategies and fostering growth in restaurant delivery services. This article explores how online ordering is advancing and highlights the key concerns for businesses aiming to stay competitive.
Whether you’re connecting loyalty programs, online ordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. All successful businesses know they must adapt to the market and customer expectations.
Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Creating customizable prix fixe menus for groups with easy online ordering. Exclusive early access to new menu items via email or push notifications. Using mobile POS systems for tableside ordering and payment.
A modern Point of Sale (POS) system is more than just a cash registerits the central hub that powers day-to-day business operations. A Point of Sale (POS) system is the heart of modern restaurant operations. Key Features : Order management, secure payment processing , inventory updates, and performance analytics. system uptime.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." If restaurant operators are not attuned to this, they will find it very difficult to exist in the very near future. This shift ensures that operations run smoothly, and sales revenue is optimized.
To meet these demands, many operators are turning to cloud POS systems —a powerful technology that improves guest satisfaction from the first interaction to the final payment. This allows staff to access guest profiles, including past orders, allergies, and preferences.
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