7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JANUARY 8, 2024

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

OCTOBER 20, 2023

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 31, 2024

Even our Diner Trends Report found that a whopping 84 percent of restaurant goers always or often look up a restaurant menu ahead of time, and 79 percent always or often look at a restaurant’s website. Inventory : Generally, when food costs go up, operators will raise their menu prices by a small amount.

2024 203

2024 Online Ordering Website Management 2023 203

The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Their price is tied to their reputation. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. Why is that?

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Many restaurant owners offer a percentage off a meal or specific menu item. What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times.

Marketing 203

Marketing Email Marketing SEO Social Media 203

7 Shifts

JANUARY 20, 2023

If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list.

Specials 195

Specials 2023 Social Media Email Marketing 195

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. Establishing a loyalty program can be a large part of a restaurant’s brand. Understanding your restaurant’s brand can bring in more loyalty.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. 3: Offer Prix Fixe Meals You can also reserve a portion of your menu where you feature a prix fixe meal. Prix fixe is French for a fixed price and offers a meal at a set price.

Loyalty Program 52

Loyalty Program Email Marketing Coupons Online Ordering 52

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

The Restaurant Times

DECEMBER 28, 2020

Great food at a reasonable price, with a good ambiance and hospitality, completes an excellent dining experience. Not just the quality of the food, but the quantity served and the price charged for it is also a part of excellent service. Using Loyalty Programs and Offers. Effective Online Marketing.

Loyalty Program 98

Loyalty Program Email Marketing Social Media Customer Service 98

SpotOn

APRIL 8, 2024

Independent restaurants have the opportunity to join in celebrating mothers and brunch items by creating a special mother's day brunch menu, dinner service, or promotions that cater to families. Below are 6 ideas to adapt your regular menu, which can be updated in your restaurant POS. Moms aren't the only winners, however.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program SEO Email Marketing 195

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Quick Links Technology Relationships Food and Menus Technology trends to watch People are drawn to the restaurant business because they don’t want to be glued to a screen all day.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Black Box Intelligence

NOVEMBER 16, 2021

Restaurant customer trends change, food and supply prices fluctuate and new competitors pop up every day. While one great deal or special may drive restaurant revenue, the reality is most restaurants need a mix of specials, discounts and loyalty rewards to offer a little something for everybody. It’s a constant challenge.

Guest Recovery 80

Guest Recovery Loyalty Program Email Marketing Customer Service 80

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. Use pre-shift reporting and digest emails, filled with important information about guests and reservations for the upcoming shift to prepare for the night or afternoon ahead. It can sync with a loyalty program.

Technology 147

Technology Front of House Back of House Online Ordering 147

Sling

JULY 24, 2023

Many restaurants operate on very narrow margins and fail because of mismanagement rather than anything wrong with the menu. There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. It can also automatically update your menu on food delivery services.

2023 78

2023 Management Management Tip Distribution 78

Modern Restaurant Management

DECEMBER 28, 2020

Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Following our announcement that we carbon labeled our menu, Panera and Chipotle followed with something similar shortly after.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

OCTOBER 4, 2021

According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. The data further signaled that price increases have had a significant impact on consumer restaurant habits. Missing menu items are a deal breaker. In May, the drive-thru ranked at the top.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Apicbase

AUGUST 5, 2022

At first glance, they look equally good: the food is excellent, the staff friendly, the price right and everything well organised. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

OCTOBER 20, 2023

From budgeting and licensing to crafting the perfect menu, here’s everything you need to know about how to open a restaurant. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. Doing so will give you a sense of the market gap that needs filling.

License 78

License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

JANUARY 13, 2020

Some common areas where creating a sound process can lead to improved efficiency include: Menu audits. Pricing events for happy hours and special occasions. Deploying marketing campaigns. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program.

2020 189

2020 Website Management Online Ordering Point of Sale 189

Mad Mobile

MAY 22, 2024

In the past, a wallet full of coffee shop punch cards was as close as most people got to restaurant loyalty programs. It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Microtargeting and personalization play a significant role in digital marketing.

Loyalty Program 40

Loyalty Program Mobile Ordering Social Media Customer Experience 40

Lavu

MAY 27, 2020

Owners will need to have access to the software for last-minute menu changes and changes in operating hours. Marketing and Promotional Features : Get the word out 24/7 about your restaurant with marketing and promotion features such as automated email, promo broadcasts, and MenuDrive’s state-of-the-art coupon library and coupon builder. .

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

BNG Point of Sale

AUGUST 25, 2021

Whether customers reference your menu on your website or through the help of an outside delivery service, online ordering has become a more common and more convenient way for customers to support local restaurants. . You can even create a revised takeout and delivery menu with specific options for tighter stock and higher-margin sales.

Loyalty Program 52

Loyalty Program Social Media Point of Sale Customer Service 52

QSR Automations

DECEMBER 22, 2023

Unfortunately, loyalty programs can only go so far , and they traditionally depend on rewarding customers for returning to your restaurant. This means that the restaurant can do very little other than offer loyalty rewards. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Modern Restaurant Management

DECEMBER 21, 2020

Chris Prociv, VP Marketing & Innovation at La Brea Bakery. We’ve also noticed the increased importance of loyalty programs at times like this. During the start of the pandemic, data show that sales from loyalty program customers dropped off more slowly and ultimately recovered faster than anonymous ones.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197

BNG Point of Sale

SEPTEMBER 2, 2021

Customer choice when it comes to menu offerings and choosing a restaurant for dining out or ordering takeout is abundant in the restaurant industry, which is highly competitive. Price Your Menu Right. The menu needs to be priced carefully. Describe A Menu Item. Engage In Online Marketing.

Point of Sale 52

Point of Sale Food Loyalty Program Online Ordering 52

Restaurant Engine

AUGUST 25, 2021

Additional management for the back of the house including menu management. This allows you to later market to your customers. This makes it incredibly easy to take payments with very reasonable pricing. You have access to table and menu management. Square also offers a Premium plan that offers customized pricing.

Email Marketing 59

Email Marketing Website Management Point of Sale Online Ordering 59

BNG Point of Sale

OCTOBER 13, 2021

Real-time, easy-to-change readings of stock, pricing and customers and employee statistics improve sales performance. A POS targets pinpointed messages that match customer interests, thus aiding marketing initiatives, including gift cards and loyalty programs. There are a wide array of options on the market today.

POS 52

POS Loyalty Program Point of Sale Cash Management 52