Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025 275

2025 Loyalty Program Email Marketing Customer Experience 275

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 13, 2025

It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. The hours arent clear, theres no menu, and youre not even sure if the place is still open. Frustrating, right?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. When customers order through a third-party app, you dont get access to their contact information, making it harder to bring them back.

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Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Offering both physical and digital gift cards (also known as eGift cards) is a great tactic to help increase revenue during the holiday season. Make Your Menu Seasonal.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

ChowNow

JANUARY 23, 2025

Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Email Send out a weekly email blast telling customers about your upcoming event.

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Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

EATER

OCTOBER 21, 2024

However, if you were to walk into one of PLNT Burger’s at least 12 locations, you won’t find a deluge of information about the environmental impact of eating meat. On its website, the restaurant describes itself as a place that “strives to source local, sustainable and organic when possible,” and lists its farmers on the menu.

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Sustainability Sourcing Consumer Goods Seasonal Menu 327

Modern Restaurant Management

NOVEMBER 23, 2021

By leveraging advanced tech solutions that enhance guest experiences and deepen customer relationships, operators can increase guest loyalty to lock in key customers as spending habits change and the holiday season ramps up. Enhancing the In-Person Experience. Extending Guest Relationships Beyond the Meal.

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

ChowNow

FEBRUARY 21, 2025

Here are a few simple strategies to help them understand how they can help your business: Use signage in-store and on your website: A clear message near your register, on your front door, or even on table tents can inform customers that ordering direct supports your business. A simple Order today and get free delivery!

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

MAY 2, 2025

What the data doesnt show is just how many of these restaurant closures come down to preventable issues, like: Poor financial management No marketing plan Lack of clarity around the restaurants concept The key takeaway here is: failure is not inevitable. Lack of Marketing and Visibility The Issue: Hoping if you build it, they will come.

Email Marketing 195

Email Marketing Social Media Cash Management Customer Service 195

ChowNow

MARCH 27, 2025

Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. Seasonality: Demand can fluctuate based on the time of yearfor example, colder months often see more delivery orders because diners dont want to leave home. Portion size.

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Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. A Link Page solves this problem by hosting a menu of links accessible with one evergreen link. Link in bio.”

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. One of the most effective ways to do this is through automated email and SMS marketing.

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2025 Technology Loyalty Program Mobile Ordering 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

JUNE 29, 2022

An operator can then use order management technology to automatically build a complete profile of this diner, with insight into how often they order, what neighborhood they live in, and which menu items excite them. In addition, a better look into guest ordering habits and spending helps generate more complex menu item insights.

Ordering 474

Ordering Online Ordering Email Marketing Seasonal Menu 474

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Relevant: For a story to be effective, it must convey timely information your audience wants and needs.

Franchising 450

Franchising Franchise Marketing Social Media 450

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Customer frequency.

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Email Marketing Marketing Loyalty Program Online Ordering 195

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

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Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

Modern Restaurant Management

JUNE 1, 2021

All the necessary information will be right at your employees’ fingertips, speeding up the order entry process and making it easier to double-check for accuracy. It’s crucial to access and edit your online ordering experience as necessary to keep customers informed on seasonal menu swaps, promotions, and weekly specials.

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Ordering Technology Mobile Ordering Online Ordering 450

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

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Email Marketing Marketing Seasonal Menu Coupons 195

SpotOn

NOVEMBER 21, 2024

The holiday season is just one blink of an eye away. Thankfully, you still have time to strategize for the holiday season so your restaurant runs smoothly and your guests and employees are happy. Here are six ideas to help capitalize on the holiday season. For the restaurant industry, it can be challenging to manage.

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Loyalty Program Seasonal Menu Email Marketing Cash Management 98

ChowNow

MARCH 14, 2025

On the flip side, poor operations can lead to inefficiencies that snowballlike staffing issues that slow down service, supply chain mishaps that throw off the menu, or rising costs that eat into profits. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it.

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Operations Management Management Front of House 195

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

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2020 Influencer Point of Sale Food Safety 481

Modern Restaurant Management

JANUARY 8, 2024

During peak seasons, considering outsourcing certain services becomes a practical solution to ensure seamless operations. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing! Offering flexible working hours and remote work options can help attract and retain talent.

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2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

MAY 27, 2020

Aramark examined front and back of house processes to establish tailored playbooks for all of its businesses and market segments, leveraging innovative solutions, new service methods, and rigorous safety protocols. Installing self-serve micro markets and pop-up groceries. ” Menu Anywhere.

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Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

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Email Marketing Marketing Coupons Mobile Ordering 96

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Analyze menu performance (best/worst sellers, seasonal trends).

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POS Loyalty Program Marketing Point of Sale 78

Goliath Consulting

OCTOBER 19, 2020

This flexibility will key as the cold season approaches (6). Businesses like Dig Inn, Modern Market, IHOP, Panda Express have all launched self-delivery as a way to increase sales and meet the increasing demand for delivery. A big part of the trend of automation for customers will revolve around new payment and menu alternatives.

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2021 Food Safety Point of Sale Kitchen Safety 339

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

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Management Management Operations Mobile Ordering 367

Lavu

APRIL 25, 2025

Smarter Menus : Analyze sales trends to adjust menu items, pricing, and promotions for what customers love most. A 160% boost in email subscribers and a noticeable jump in revenue. Example: Recommend vegetarian specials to frequent plant-based diners. The result?

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POS Loyalty Program Email Marketing Point of Sale 78

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 352

Management Management Operations Mobile Ordering 352

The Rail

NOVEMBER 4, 2022

Why not use it to your advantage with SMS marketing? And believe it or not, there’s massive untapped potential for this strategy: Roughly 60% of marketers aren’t currently taking advantage of text message marketing. Read on to discover how SMS marketing can change the game for your business. What is SMS Marketing?

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Marketing Loyalty Program Email Marketing Seasonal Menu 287