7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

JANUARY 8, 2024

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. One of the biggest COVID-born shifts in the industry was the widespread adoption of technology solutions to streamline the ordering process.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

7 Shifts

FEBRUARY 8, 2024

Restaurants of today are infused with technology in many new ways, and it’s making a difference. Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. Try 7shifts for free. Get a Demo 6. Apple | Android 12.

Operations 367

Operations Management Management Mobile Ordering 367

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? Real-Time Offers.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

7 Shifts

FEBRUARY 8, 2024

Restaurants of today are infused with technology in many new ways, and it’s making a difference. Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. Try 7shifts for free. Get a Demo 6. Apple | Android 12.

Operations 352

Operations Management Management Mobile Ordering 352

Bingage

FEBRUARY 9, 2023

Growing up with your latest technology trends can give your restaurant a competitive edge and ensure that you serve your customers the best possible experience. In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog.

Customer Experience 98

Customer Experience 2023 Loyalty Program Email Marketing 98

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

Loyalty Program 207

Loyalty Program Customer Experience Point of Sale Employee Relations 207

Open for Business

NOVEMBER 21, 2022

Restaurant technology has changed everything about the way people do business today. Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Pre-shift reporting.

Technology 147

Technology Front of House Back of House Online Ordering 147

Apicbase

APRIL 13, 2023

How the Restaurant Industry is Taking Advantage of Dynamic Pricing Menu Pricing A number of restaurants are utilizing dynamic pricing technology to price signature dishes differently and adjust pricing of their standard menu offerings to stay in line with their competitors. Is Dynamic Pricing Technology Right For Your Restaurant?

Pricing 98

Pricing Technology Loyalty Program Seasonal Menu 98

Modern Restaurant Management

DECEMBER 5, 2022

Contactless payment solutions drive operators’ revenue and elevate customer experiences, but how can the technology set restaurants up for long-term success? The restaurant industry has perhaps seen higher adoption rates of this technology than any other industry. Thinking Long Term When Evaluating Restaurant Technologies.

Loyalty Program 225

Loyalty Program Mobile Ordering Employee Relations Customer Experience 225

Modern Restaurant Management

JUNE 1, 2021

Now, orders are still being placed via phone, but calls have been swapped out for texts, mobile apps or online, cash registers have been upgraded to more robust technology systems, and contactless payment options are all the rage. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind.

Ordering 180

Ordering Technology Mobile Ordering Online Ordering 180

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business.

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 203

2024 Online Ordering Website Management 2023 203

Lavu

MARCH 6, 2020

To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. This information helps in adjusting services to offer better customer experiences. This information is helpful in: .

Technology 78

Technology Marketing Loyalty Program Social Media 78

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Collecting and responding to reviews.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JULY 23, 2021

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. This is no surprise given that mobile has now become the restaurant industry standard, especially as the pandemic accelerated the need for digital ordering technologies. Restaurants must make loyalty programs accessible and convenient.

Loyalty Program 223

Loyalty Program Mobile Ordering Download Email Marketing 223

7 Shifts

JANUARY 10, 2024

It can also be a platform that keeps employees connected to each other, eliminating the patchwork of text threads, emails, and phone calls. It also keeps track of details and records so that you can easily find the information you need whenever and wherever you need it. Are you a mom-and-pop diner with 10-20 employees?

Management 195

Management Management Point of Sale POS 195

7 Shifts

JANUARY 10, 2024

It can also be a platform that keeps employees connected to each other, eliminating the patchwork of text threads, emails, and phone calls. It also keeps track of details and records so that you can easily find the information you need whenever and wherever you need it. Are you a mom-and-pop diner with 10-20 employees?

Management 195

Management Management Point of Sale POS 195

7 Shifts

NOVEMBER 3, 2021

According to Norton , a data breach is classified as a “security incident in which information is accessed without authorization.”. In a restaurant this can mean a number of things, but in practical terms a restaurant data breach is where guest or company information is accessed and inappropriately used. Sensitive Employee Information.

Audits 370

Audits POS Loyalty Program Information 370

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online.

Marketing 52

Marketing Email Marketing Social Media POS 52

Modern Restaurant Management

FEBRUARY 2, 2022

Thankfully, using the right technology the right way can help you do more with less to elevate your guest experience and improve profit margins. Take Advantage of Technology. The right technology tool for your restaurant will have all your costs and sales in one place and will be able to break it down by ingredient, as well.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Focus POS

SEPTEMBER 10, 2020

Then, you can solve the most pressing challenges, making informed decisions backed by data. Restaurants can leverage software like upselling prompts to conduct better and more effective marketing. Download our free ebook: 4 New Must-Have Technologies for Your Restaurant. Loyalty program. SMS and email marketing.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JULY 29, 2021

Some challenges, like crowded and highly competitive markets and shifting consumer demands, have always been relevant to restaurant owners. Now, as restaurants embrace new technologies, there’s another threat to consider: cybercrime. Running a restaurant today is a challenging undertaking. million class-action lawsuit.

Loyalty Program 247

Loyalty Program Employee Relations Point of Sale Mobile Ordering 247

Modern Restaurant Management

JUNE 29, 2023

Technology Has Leveled the Playing Field in Hospitality For many years, you had restaurants that did delivery and restaurants that didn't. All of a sudden, we live in a world where cloud-based technology is much less expensive, much more available and, most importantly, interconnected. Why is omnichannel more important than ever?

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Apicbase

FEBRUARY 29, 2024

54% of restaurants plan to spend more on technology in 2024. 85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. The global foodservice market size reached $2,989.5 IMARC Group , 2023) A more optimistic forecast estimates a market size of $5,423.59

2024 52

2024 Operations 2023 Loyalty Program 52

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Lavu

NOVEMBER 27, 2019

Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Today, we list the must-have technologies for food trucks. Help your guests ease through your food truck experience with fast card technology. Where are you now?

Food Truck 78

Food Truck Technology Food Mobile Ordering 78

Open for Business

MAY 19, 2023

As guest preferences change and new developments in technology come out, keeping up to date can help you in several key ways. First of all, making the most of technology can boost your bottom line by helping you do more with less without compromising hospitality. Bar seating with light bites continues to be a hospitality trend.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Modern Restaurant Management

JANUARY 19, 2022

For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. But for most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. The pandemic moved us forward.

Food Supply 199

Food Supply Restaurant Law Email Marketing Mobile Ordering 199