Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails.

Marketing 203

Marketing Email Marketing SEO Social Media 203

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Use Local Links : Include links to other local sites and directories to help establish your online presence in your local community. You can do this by mail, phone, or email.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Beef Up Your Online Presence. I really look forward to those emails! They want to know what to expect before they arrive.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Online ordering People are so crazy about online ordering that it makes sense to promote heavily if you have it. Quick links What are restaurant promotions? Who is the target customer base?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. More info is here.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

The Restaurant Times

DECEMBER 26, 2020

Marketing automation is an ideal way of achieving your restaurant’s marketing efforts quickly, creating a loyal customer base and a robust online presence for your restaurant. When appropriately implemented, restaurant marketing automation helps in setting timely communications. Gain data automatically.

Email Marketing 95

Email Marketing Marketing Social Media Online Ordering 95

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. The only arena where virtual restaurant brands can compete over visibility is online. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . The COVID-19 pandemic has revolutionized the global restaurant business scenario and hence, the online sector has seen a tremendous surge. As a result, today, customers are more comfortable in searching and ordering food online.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192

2020 Influencer Point of Sale Food Safety 192

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

The Restaurant Times

DECEMBER 8, 2021

In the fight against COVID-19, online food delivery proved to be the saviour for traditional brick-and-mortar restaurants. The answer is smart marketing strategies. Marketing has been a central element in helping customers discover the restaurants that offer online food delivery services. Digital Marketing.

Social Media 52

Social Media Marketing Email Marketing Tip Distribution 52

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

The Restaurant Times

DECEMBER 31, 2020

Whether your restaurant is receiving orders via walk-ins, online, over the phone, food ordering apps, or at a kiosk, having a reliable, omnichannel strategy that satisfies their need for a consistent experience is a must. Omnichannel Marketing Strategies for Your Restaurant . Influencer Marketing.

Marketing 98

Marketing Email Marketing Influencer Customer Experience 98

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Did you know that social media influences more than 50% of diners ? You can use this welcome email to thank them for following you. The goal is to give them something that encourages them to order from you. social media marketing.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

Perfect Daily Grind

APRIL 17, 2023

However, thanks to the growing prevalence of technology and online platforms in the coffee industry, it is now easier and more streamlined than ever to buy green coffee. However, in order to understand how, we first need to look back at the history of the global coffee industry. These includes market prices for coffee.

Technology 114

Technology Transportation Online Ordering Small Business 114

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Next Restaurants

SEPTEMBER 24, 2019

In order to stay competitive in an ever-increasing tighter market, restaurants need to ensure they stay relevant, engaging and consistently interesting to their guests. Put simply, restaurants need to future-proof their marketing strategy to guarantee lasting success. That’s because with an email list, you own it.

Email Marketing 67

Email Marketing Social Media Technology Customer Experience 67

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

7 Shifts

MARCH 27, 2020

Do you have accounts on online ordering sites like GrubHub and Uber Eats? What measures can you take to make customers feel more comfortable ordering from you? Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Restaurant Engine

JUNE 10, 2020

See how you can capture the 90% of guests who research a restaurant online before actually visiting. #1: So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2: Hashtags can also attract local restaurant bloggers, foodies, or influencers, and these people can share your info on their accounts.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

The Restaurant Times

MAY 10, 2021

Social media marketing is a huge field in itself. These cafes assume customers will order food or coffee from them as they are working, which can be a great way to boost revenue. Use Email Marketing. You will need to start by building an email list of past customers or new customers you wish to target.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Indoor Media

NOVEMBER 8, 2021

Businesses can learn how to create free QR codes for their QR code marketing campaigns and what they need to create them. You can then download the generated QR code as an image file to use for your marketing. They are useful in one-time, special marketing campaigns. Mailers can also feature QR codes for coupons.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

Mad Mobile

FEBRUARY 16, 2024

A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Implementing QR code ordering is one of the fastest ways to quickly implement digital ordering. Fortunately, working with them is simple.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. This is why branded, commission-free online ordering will be instrumental as you open your doors. . Gather valuable marketing data to grow your budding customer base.

Online Ordering 78

Online Ordering Mobile Ordering Email Marketing Food Order 78

Modern Restaurant Management

JANUARY 15, 2020

RetailMeNot released the 2020 Restaurant Marketing Insights guide, providing a comprehensive look at consumer behaviors when dining out and the strategies restaurant marketers can execute in the new year. ” Discounts and deals create lasting customer loyalty while giving restaurants a piece of the market share. .

2020 110

2020 Point of Sale Online Ordering Consumer Goods 110

Modern Restaurant Management

OCTOBER 4, 2021

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78