SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Who is the target customer base? Who is the target customer base? Your customer base likely has many categories of guests. Start a loyalty program Every restaurant prizes its loyal customers.

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Ghost kitchens don’t have a brick-and-mortar location where guests can enjoy the whole experience of the brand.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. More info is here.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend? Invest in professional food photography.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

The Restaurant Times

DECEMBER 26, 2020

Marketing automation is an ideal way of achieving your restaurant’s marketing efforts quickly, creating a loyal customer base and a robust online presence for your restaurant. When appropriately implemented, restaurant marketing automation helps in setting timely communications. Reach Out To New Customers.

Email Marketing 95

Email Marketing Marketing Social Media Online Ordering 95

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Returning guests don’t want to be treated as if they were a new customer.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192

2020 Influencer Point of Sale Food Safety 192

7 Shifts

MARCH 27, 2020

Do you have accounts on online ordering sites like GrubHub and Uber Eats? What measures can you take to make customers feel more comfortable ordering from you? Whether you decide to close your restaurant partially or fully, it’s important to communicate your decision properly to staff and customers.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

The Restaurant Times

DECEMBER 31, 2020

To achieve the customer’s trust, a seamless and connected customer experience is the need of the hour. Whether your restaurant is receiving orders via walk-ins, online, over the phone, food ordering apps, or at a kiosk, having a reliable, omnichannel strategy that satisfies their need for a consistent experience is a must.

Marketing 98

Marketing Email Marketing Influencer Customer Experience 98

Mad Mobile

FEBRUARY 16, 2024

Welcome to the digital age of dining, where QR codes are becoming the cornerstone of a modern, efficient, and engaging restaurant experience. A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

Modern Restaurant Management

OCTOBER 4, 2021

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. Did you know that social media influences more than 50% of diners ? Whether you are focusing on Facebook, Instagram, Twitter, TikTok, or Snap Chat, you should know how to convert social media fans into paying customers. tweet this).

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Restaurant Engine

JUNE 10, 2020

See how you can capture the 90% of guests who research a restaurant online before actually visiting. #1: So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2: 2: Hashtags Help Garner New Customers. 3: Geotags Gain Local Customers. 4: Influencers Increase Your Reach. tweet this).

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Next Restaurants

SEPTEMBER 24, 2019

In order to stay competitive in an ever-increasing tighter market, restaurants need to ensure they stay relevant, engaging and consistently interesting to their guests. Put simply, restaurants need to future-proof their marketing strategy to guarantee lasting success. That’s because with an email list, you own it.

Email Marketing 67

Email Marketing Social Media Technology Customer Experience 67

Modern Restaurant Management

DECEMBER 21, 2020

We’ve found our guests really appreciate and need that experience now more than ever. We have also learned that our guests are willing to try new things and have really embraced our touchless ordering system as well as our new takeout offerings. Chris Prociv, VP Marketing & Innovation at La Brea Bakery.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197

Modern Restaurant Management

JANUARY 15, 2020

“From a bigger-picture perspective, what we continue to see is an industry crippled by declining traffic but continues to experience guest check growth large enough to drive some small positive sales movement. ” Discounts and deals create lasting customer loyalty while giving restaurants a piece of the market share. .

2020 110

2020 Point of Sale Online Ordering Consumer Goods 110

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. This is why branded, commission-free online ordering will be instrumental as you open your doors. . Gather valuable marketing data to grow your budding customer base.

Online Ordering 78

Online Ordering Mobile Ordering Email Marketing Food Order 78

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. When customer complaints or employee concerns come up, each manager can get up to speed just by reading the log book. Slack is a more general employee communication tool that also makes it easy to connect online.

Management 397

Management Management Email Marketing Point of Sale 397

360Training

JUNE 18, 2020

These days, paying attention to your business’s online rating just isn’t optional. Customers rely on restaurant reviews more than any other type of local business. But unlike word of mouth, you can track your online reviews. 5 Ways to Increase Positive Online Reviews. They’re the new word of mouth.

Social Media 78

Social Media Email Marketing Online Ordering Customer Experience 78

Restaurant Clicks

JANUARY 28, 2020

Attracting customers to your grand opening will kick off your future marketing strategies and begin growing your client base. . Use these grand opening ideas to plan how to draw in customers, but be sure to thoroughly plan so that the event runs smoothly! . Invite Influencers. Unique Grand Opening Ideas for Restaurants.

Social Media 78

Social Media Entertainment Influencer Customer Experience 78

Restaurant365

NOVEMBER 19, 2019

Employees determine the customer service experience in a restaurant. Restaurants are also experimenting with offering health benefits or commuter subsidization to help supplement hourly wages and retain employees. To prepare for the new year, restaurant owners, operators, and managers need to start planning now.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

Marketing 52

Marketing Social Media SEO Email Marketing 52

The Restaurant Times

FEBRUARY 24, 2022

Restaurant marketing in today’s highly competitive industry necessitates precision, consistency, and thorough consumer data. Both online and offline marketing strategies can benefit from data gathered about your actual customers. What measures must one take to build a loyal customer base ? Know Your Customer.

2022 52

2022 Loyalty Program Email Marketing Customer Service 52

The Restaurant Times

JANUARY 14, 2022

When ghost kitchens first popped up in the restaurant industry, it appeared to be an innovative solution to many obscure problems, such as a limited job market, rising costs, and increased catering overhead. . And, over time the global market for ghost kitchens is expected to grow from $43.1 billion in 2019 to $71.4 billion by 2027.

Email Marketing 52

Email Marketing Online Ordering Social Media 2030 52

ChefMod

OCTOBER 6, 2021

Focus on Online Shopping For the last 15 years, the online shopping and ordering market has grown exponentially. Even a small vegetable vendor can take orders via some kind of online ordering platform. Furthermore, the larger orders have made suppliers more attentive and price aggressive.

2021 52

2021 Email Marketing Front of House Cash Management 52