Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. Establishing a loyalty program can be a large part of a restaurant’s brand. Understanding your restaurant’s brand can bring in more loyalty.

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7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. During this time, your customers scan the menu, go through the descriptions, and review the prices before deciding. This is according to a study by Toast.

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Modern Restaurant Management

OCTOBER 4, 2021

The data further signaled that price increases have had a significant impact on consumer restaurant habits. Nearly two-thirds (63 percent) of participants indicated they have ordered or visited less due to higher prices. Consumers ranked local chains as their second most desired type of apps and loyalty programs.

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Sling

DECEMBER 2, 2020

Cultivating customer loyalty is an essential part of making your business a success in the 21st century. But what is customer loyalty, and why is it so important? And how can you improve customer loyalty in your business? What Is Customer Loyalty? Why Is Customer Loyalty Important? How To Improve Customer Loyalty.

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Modern Restaurant Management

DECEMBER 21, 2020

Chris Prociv, VP Marketing & Innovation at La Brea Bakery. We’ve also noticed the increased importance of loyalty programs at times like this. During the start of the pandemic, data show that sales from loyalty program customers dropped off more slowly and ultimately recovered faster than anonymous ones.

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Mad Mobile

MAY 22, 2024

In the past, a wallet full of coffee shop punch cards was as close as most people got to restaurant loyalty programs. It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Microtargeting and personalization play a significant role in digital marketing.

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Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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Restaurant Clicks

JANUARY 17, 2020

Some restaurant owners worry that offering specials and promotions will hurt their bottom line, but when done correctly, a promotional deal can be extremely lucrative, bring new customers in, and build loyalty with those customers so that they come back. . Loyalty Programs. Food Blogger or Influencer Event.

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ChefMod

OCTOBER 6, 2021

Focus on Online Shopping For the last 15 years, the online shopping and ordering market has grown exponentially. Luckily, it is faster, more convenient, and allows you to compare different prices from different vendors. Even before the pandemic crisis, emailing and texting had already become the second nature among many chefs.

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Bingage

MAY 6, 2023

In Today’s digital world, having an Ecommerce store on Shopify or otherwise means you have to focus on so many things which include customer acquisition, customer retention, and many more aspects to maintain your sales and reputation in the market. We will learn all these in detail on Shopify Customer loyalty in this blog.

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Restaurant365

NOVEMBER 19, 2019

Maintaining accurate, profitable menu pricing and planning. Because a menu is one of the most visible pieces of restaurant marketing, maintaining a relevant, profitable menu is essential for a restaurant’s bottom line. Maintaining online reviews and social media marketing. Accurately tracking business intelligence.

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Apicbase

FEBRUARY 29, 2024

Food costs increased in 2023: according to one survey, 60% of operators reported that all or most suppliers raised their prices , up from 50% in 2022. Most operators raised their menu prices in 2023, but fewer expect to do so in 2024. Although revenue went up (thanks to higher prices), profits went down due to high food costs and debt.

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Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

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Modern Restaurant Management

AUGUST 16, 2021

The shortage of workers is putting upward pressure on wages and other labor costs, as some operators are offering signing bonuses and extra benefits to be more competitive in a tight job market. Government data provides evidence that restaurants are raising menu prices to help offset higher labor costs. percent, compared with 3.1

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Touch Bistro

MAY 31, 2021

And when your restaurant CRM integrates with your other tech, like your restaurant POS system , you gain access to powerful information that can help inform business decisions, personalize service, improve your loyalty program, and keep customers coming back for more. An Integrated CRM Facilitates Targeted Marketing Campaigns.

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Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Establish a loyalty program to offer your customers rewards. In-restaurant ideas.

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Lavu

MARCH 11, 2020

With so many options available in the market, it can be a huge challenge to determine which one will fit the needs of your business. Records and stores returning customer information for smooth future services and marketing opportunities through alerts or emails on special occasions like anniversaries and birthdays. .

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Touch Bistro

MAY 14, 2021

Your goal is to get noticed by people who haven’t yet discovered your food, but you may not have the marketing budget required to put up billboards all over town. For example, compared to regular email campaigns, contest emails have the highest average open rates – an impressive 45%. 13 Creative Restaurant Contest Ideas.

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Single Platform

OCTOBER 24, 2018

This year’s panelists and speakers included influencers from Dig Inn , Bareburger , Toast, Vivino , Sweetgreen , Lettuce Entertain You , Resy , and Chipotle , among many others. When marketing your restaurant with effectiveness, knowing your target audience is essential. This Year’s Hot Topics. Rome wasn’t built in a day.

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Single Platform

OCTOBER 24, 2018

This year’s panelists and speakers included influencers from Dig Inn , Bareburger , Toast, Vivino , Sweetgreen , Lettuce Entertain You , Resy , and Chipotle , among many others. When marketing your restaurant with effectiveness, knowing your target audience is essential. This Year’s Hot Topics. Rome wasn’t built in a day.

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Events 2018 Technology Loyalty Program 28

Modern Restaurant Management

OCTOBER 29, 2020

Lunchbox will also focus on acquiring top-tier talent and invest in further development on its platform and expand to new markets. The implementation of the SevenRooms platform will enable Giordano’s to create efficient processes that will result in increased revenue while improving guest experiences and boosting loyalty.

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Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers.

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Modern Restaurant Management

DECEMBER 31, 2019

Substantial advantages in marketing, reduced labor costs, shared management costs, lower occupancy cost can be had in this model. Low priced / value perceived / big ticket items brought down to a fixed low price. A chicken sandwich and the impact it has had on how to market a product – see Popeye’s vs. Chick-fil-A.

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Modern Restaurant Management

JULY 27, 2020

As the weather gets warmer people are turning to public markets (up 73 percent) to do their shopping, as well as flea markets (up 28 percent) and outlet stores (up 13 percent). The new franchise program is now available nationwide. After signing a franchise agreement, owners are operational on the platform within 10 days.

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