ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Goliath Consulting

MAY 1, 2025

For restaurants, social media marketing is more than just posting food photos. Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. In todays digital-first dining culture, having a strong social media presence isnt optionalits essential.

Social Media 195

Social Media Marketing Email Marketing Influencer 195

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions.

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Ordering Loyalty Program Social Media Email Marketing 195

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 143

Marketing Email Marketing Social Media SEO 143

Modern Restaurant Management

DECEMBER 17, 2024

Today, loyalty is evolving beyond traditional email campaigns into a fully integrated, 360-degree consumer strategy that aims to recognize and engage customers at every interaction with the brand. Simply offering an app or website is no longer enough to meet evolving consumer expectations.

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2025 Loyalty Program Customer Experience Online Ordering 419

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!

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2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. Send Relevant Emails.

Marketing 510

Marketing Email Marketing Social Media SEO 510

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Five Local Marketing Strategies. Any credible digital marketing provider will tell you that the best goal of any marketing campaign is to attract local business.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. I really look forward to those emails!

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Customer Experience Social Media Email Marketing Online Ordering 540

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption.

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Social Media Email Marketing Customer Experience Events 130

Goliath Consulting

MAY 13, 2025

The right partnership can help you boost sales, grow brand awareness, introduce new products, or even break into a new market, as discussed in TouchBistro. Micro-Influencers with Real Local Reach Forget follower counts and focus on local foodies with strong engagement. Dont partner just to post. Partner to grow.

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Seasonal Menu Email Marketing Brewery Retail 195

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

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Social Media Email Marketing Influencer Events 386

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. It can also influence their purchasing decision. One way to do this is by building social proof.

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Social Media Email Marketing SEO Consumer Goods 509

Modern Restaurant Management

JULY 3, 2024

Your restaurant is unique, and your SEO strategy should be tailored to your specific goals, target audience, and local market. Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates.

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SEO Website Management Online Ordering Mobile Ordering 490

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.

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Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing?

Marketing 568

Marketing Social Media Email Marketing Innovation 568

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

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Influencer Social Media Employee Relations Website Management 332

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

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Marketing Email Marketing Loyalty Program Social Media 367

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Perhaps you sponsor the little league team, partner with a community organization, or host special events.

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Franchise Franchising Marketing Social Media 451

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 470

Social Media Loyalty Program Email Marketing Point of Sale 470

ChowNow

MAY 9, 2025

These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

Modern Restaurant Management

SEPTEMBER 21, 2023

You can do this by mail, phone, or email. Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions. Reviews can affect your business's ranking on Google search results and influence customers' purchasing decisions. You can do this directly or through follow-up emails.

SEO 509

SEO Website Management Email Marketing Online Ordering 509

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

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Modern Restaurant Management

JULY 8, 2024

Hooters has done a great job of creating a community in stores over the past 40 years, and we knew that the foundation of our loyalty program needed to be based on research about our audience, the market and what motivates them to dine at our restaurants. The last, and most important, piece of the puzzle is customer service.

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Loyalty Program Customer Experience Customer Service Communication 469

Modern Restaurant Management

DECEMBER 4, 2023

A virtual queuing system has the ability to deliver promotions or other marketing materials directly to a captive audience: people already doom-scrolling on their devices or simply awaiting status updates. This effort transforms previously wasted downtime into productive interactions with your brand.

Customer Experience 507

Customer Experience Customer Service Technology Communication 507

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

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Email Marketing Reservations Marketing Loyalty Program 130

The Rail

MAY 12, 2025

From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. Remember, location influences customer flow, staff retention, and menu pricing. Invite friends, family, loyal customers, and local influencers to sample your menu and experience the new space.

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License Uniforms Social Media Customer Experience 130

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. Forge partnerships with local food influencers to create authentic buzz and attract new users.

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Delivery Food Loyalty Program Food Order 147

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. This information can then influence your marketing initiatives. These tools also send email and text message reminders to customers who have upcoming reservations. This led to the founding of Tock, a restaurant reservation and marketing platform.

Management 397

Management Management Email Marketing Point of Sale 397

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

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Marketing SEO Email Marketing Mobile Ordering 195