October, 2017

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RESTAURANTS AND CAFES NEED GOOD COMMUNICATION

Food Business

Communication and the Ideal Millennial Workplace: ATTRACTING AND RETAINING YOUNG TALENT IN YOUR FOOD SERVICE ENDEAVOR Guest Blog by Abbie Garcia By the year 2020 millennials will make up 40% of the overall workforce, so it’s wildly important to the future success of your business that you understand how to go about attracting and retaining members of this oft-written of and just as frequently misunderstood demographic.

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The Difference Between Groupon and Coupon Advertising

Indoor Media

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Groupon, along with similar services such as LivingSocial ( which Groupon recently purchased ) and locally focused deal websites that may be available in your city, offers consumers a chance to receive value from a business, which in turn can benefit the business sponsoring

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You’re Posting on Social Media All Wrong

Restaurant Clicks

When it comes to social media marketing for restaurants, how can you tell if you are doing it right or not? We analyzed dozens of restaurants to see why some are killing it with social media and others are struggling. All the data points to a few key differences in how they organize the process plus the content. It is actually a lot easier than you might think.

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Restaurant Marketing: How to Gain Media Attention and Keep it

TastyIgniter

There are a variety of ways that local restaurants can try to promote themselves and their menus. Social media, promotions, events and of course, the good old fashioned word of mouth.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.

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Work a Job or a Restaurant Management Career

Gecko Hospitality

A “Restaurant Manager” is much more of a broad job description than some people may think. There are so many different types of restaurants, from Quick Service (QSR), focusing on speed of service and inexpensive food items – to Fine Dining restaurants, where it’s all about “wining and dining” the guests – and of course, everything else in between. What type of restaurant management career do you want to build for yourself?

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CULTURE IN RESTAURANTS, CAFES AND BREWERIES

Food Business

When it comes to restaurant culture, owners, guests and staff want to know, "what's the secret ingredient" in Mama's cooking; or in ramen. Restaurant owners ask specifically for the secret ingredient in the CULTURE of a place”. This is the question I posed of Erin Moran. She is Chief Culture Officer at Union Square Hospitality Group--Danny Meyers' company.

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Accomplishing Success

Indoor Media

Every business owner has to start somewhere. IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved his way up to become the founder of the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.

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How To Rank Your Restaurant In Google Maps

Restaurant Clicks

Have you ever wondered why some restaurants show up in the three maps results for Google searches and maybe yours does not? Ranking your restaurant in that three pack is a sure way to generate a lot more customers for your business. There is a secret recipe to rank higher in the maps. 1. Claim and Optimize Your Google Business Page. The Google Maps engine is based of the Google My Business (GMB) directory/pages.

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How to Look Like THE Local Authority on Food

TastyIgniter

We all want to be seen as an expert in what we do. It doesn’t matter what type of business you run, knowing that you are a go to place for advice, or for service, is a pretty great feeling.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.

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3 Simple Halloween Restaurant Ideas to Try

ForaFinancial

The post 3 Simple Halloween Restaurant Ideas to Try appeared first on Fora Financial.

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What’s the Best Way to Advertise a New Restaurant?

Indoor Media

Opening a restaurant isn’t the gloom-and-doom proposition some people portray it as. For years, a statistic has been tossed around that a whopping 90 percent of new restaurants fail in the first year. However, more recent research has discovered that the failure rate is only about 17 percent —around the same rate for small businesses in general. Now for the more sobering news: New restaurant owners must still work hard to achieve even a modicum of success in that first year, much less turn a nic

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The Best Advertising Techniques for Small Businesses

Indoor Media

As small business owners, you’re busy … to say the least. Between balancing planning and strategizing, accounting and financing, and customer service and human resources, your plate is usually full—any given day. And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked.

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Restaurant Cashflow in January

Food Business

Here are 3 ways to bump up sales in the winter months. The first is a January promotion, the second is ways to draw people out of their homes, and the third is a way to get them in the habit of picking up dinner, and taking it home. WINTER PROMOTION At our home, winter has a nick-name, called The Cold Times. You can almost see a scene from The Game of Thrones.

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Planning Your Restaurant's Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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The Psychology of Coupons: Why Do Customers Still Use Them?

Indoor Media

The coupon is not dead. Far from it—most research shows that the number of Americans who use coupons and other offers regularly tops 90 percent. In the midst of our digital age, the chance to save money still appeals to consumers, even when the method to do so is a paper coupon. The question that must then be asked: Why do customers still use coupons?

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Drive More Local Customers: 10 Small Business Marketing Ideas

Indoor Media

If you’re a small-business owner, you know that local customers are the foundation of your success. By winning over the hearts (and wallets) of your area’s customer base, you can guarantee success in the foreseeable future. To do so, however, you must drive traffic to your business. As a small-business owner, you also know that your marketing and advertising budget is often low.

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How and Why to Claim Your Restaurant’s Google My Business Page

Restaurant Clicks

Have you claimed your Google My Business page? What the heck is a Google My Business page? Do you want to rank your restaurant in the Google Maps listings ? Of course you do! Your business is local and people are searching for restaurants in a specific area. The first thing they see after the ads is the maps results. One of the most important steps in ranking on the Google Maps listings is claiming your page.

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Essential Components on Your Restaurant Website

TastyIgniter

Any business knows that to get ahead in this modern world, you need to have a website. For restaurants, their website is there to entice people to come and eat with them.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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Identifying Who Your Target Market Is

TastyIgniter

No matter how much effort you put into marketing your restaurant, if you don’t know who you are marketing to then you are likely to fail.

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6 Ways Restaurants Increase Customer Loyalty

Indoor Media

As a restaurant owner, you’re probably already aware that repeat customers are the backbone of your business. You can count on repeat diners for a steady stream of revenue that only grows as you attract new customers. Oftentimes the reason for a new customer’s visit is because of one of your loyal diner’s comments or recommendations. They serve as brand ambassadors.