Modern Restaurant Management

OCTOBER 29, 2024

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. This is where social media is uniquely positioned to help restaurants win big.

Marketing

Modern Restaurant Management

JUNE 3, 2025

First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyalty programs that keep customers coming back. A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way.

Marketing

ChowNow

FEBRUARY 7, 2025

Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. If any of this sounds familiar, please keep reading so you can discover how increasing your average order volume can transform your restaurant without the need for new customers or a corporate-level budget.

Ordering

Modern Restaurant Management

JULY 16, 2025

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses.

Marketing

Modern Restaurant Management

JUNE 27, 2025

Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. Customers who dine in are by far the most satisfied (despite the score slipping 1 percent to 83).

Loyalty Program

Modern Restaurant Management

JULY 23, 2025

Consider the explosive growth of TikTok restaurant reviews where influencers document dining experiences in real-time. High-profile foodborne illness outbreaks demonstrate how cleanliness failures can haunt restaurant brands for years, eroding customer loyalty and revenue that took decades to build. The distinction is multifaceted.

Operations

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book

ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. People love the feeling of being rewarded for their dedication, and a good program ensures they feel appreciated every time they visit. Thats huge!

2025

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle. Every successful restaurant has one thing in common: they know exactly who they are serving.

Marketing

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Build a Rewards Program to Encourage Repeat Visits Getting first-time guests through the door is the hard partbringing them back is much easier.

2025

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

Loyalty Program

ChowNow

MAY 2, 2025

Why Restaurant Newsletters Are Worth Your Time It can be easy to assume that social media should be the center of your marketing efforts, but when it comes to reaching your most valuable guests and driving real businessemail wins every time. But just building an email list isnt enough.

Email Marketing

ChowNow

FEBRUARY 21, 2025

You can also use loyalty incentives, like a rewards program that gives customers points when they order through your website but not when they order through third-party apps. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering

ChowNow

MAY 30, 2025

The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision.

Ordering

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.

2025

ChowNow

FEBRUARY 7, 2025

Drive repeat business through loyalty programs, email campaigns, and promotions. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing

Modern Restaurant Management

MAY 27, 2025

In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.

Insurance

The Restaurant Group

JANUARY 26, 2025

The competition in the restaurant industry is fierce, with countless dining options available. This is where restaurant loyalty programs shine. Loyalty programs offer dining rewards, creating a bond between customers and your business. Restaurant loyalty programs reward customers for their repeat visits.

Loyalty Program

Modern Restaurant Management

MAY 22, 2025

Fine dining venues benefit from understated elegance through embroidered logos on professional attire, while fast-casual concepts can leverage more dynamic graphics and color palettes to reflect their energetic atmosphere. In the food service industry, branded apparel is a critical extension of your business's identity.

Uniforms

Modern Restaurant Management

DECEMBER 18, 2024

So much data is generated at every point within a restaurant, whether fast casual or fine dining. The question now becomes – how to make sense of that data and use it to elevate the dining experience. For the first part, click here and for the second part, click here. Data, Data, Data. As of 2024, over half of U.S.

2025

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

2025

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing

Modern Restaurant Management

FEBRUARY 24, 2025

The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Revenue growth in 2024 was largely driven by menu price adjustments.

2024

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies.

Marketing

ChowNow

FEBRUARY 28, 2025

Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. billion in revenue. You keep more of your profits.

Online Ordering

The Rail

FEBRUARY 7, 2025

From sizzling dishes to a vibrant dining atmosphere, video content allows potential customers to experience the restaurants ambiance and imagine the sounds and aromas before the even set foot inside. You can encourage customers to share their dining experiences through videos to amplify your reach and credibility.

Serving

The Rail

NOVEMBER 22, 2024

Whether you're a seasoned owner or just starting out, these tips will help you elevate the dining experience you offer. Personalized interactions not only enhance the dining experience but also build lasting relationships and help customers to feel more valued, ultimately boosting loyalty in your restaurant.

Customer Service

Modern Restaurant Management

MARCH 11, 2025

What used to be a basic employee benefit plan for only full-time workers has since changed to personalized benefits such as daycare assistance and mental health programs for both full-and part-time employees. The past five years have reinforced the critical intersection of digital and hospitality in the restaurant industry.

Front of House

The Rail

DECEMBER 2, 2024

Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. Social media login for easy access.

Delivery

ChowNow

APRIL 25, 2025

With a restaurant email list, operators have a direct line of communication with guests that cant be blocked by third-party platforms that hide your customer data or social media algorithms that no one really understands. Theyve either dined with you, placed online orders, or want to hear about upcoming events and menu items.

Email Marketing

ChowNow

MARCH 14, 2025

Since 2014, these channels have grown 300% faster than dine-inand the trend isnt slowing down. If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. A well-optimized restaurant website makes it easy for guests to explore your menu, customize their meals, and check out in just a few clicks.

Ordering

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing

Restaurant Business

JULY 21, 2025

Americans tend to think of hot pot concepts as a casual dining, cook-at-the table experience, but Big Way has evolved the idea into a fully customizable, build-your-own bowl model. If guests successfully guess the weight of their bowl ahead of time (within a 10-cent margin of error), it’s free—a move that encourages social media posting. “It

Fast Casual

The Rail

NOVEMBER 1, 2024

Digital floor planning software allows restaurant owners to visualize their new kitchen, dining area, and storage spaces. Programs like AutoCAD, SmartDraw, and RoomSketcher offer 3D modeling features. From cloud-based tools to smart IoT sensors, technology is revolutionizing how restaurants relocate.

Innovation

SpotOn

DECEMBER 27, 2024

Loyalty programs offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyalty programs are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.

Loyalty Program

Modern Restaurant Management

DECEMBER 31, 2024

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. For shifting consumer preferences, 34 percent expect more takeout and delivery in 2025, 28 percent expect greater demand for healthier options, and 24 percent expect less frequent dine-in visits.

Franchise