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Effective Use of Customer Data Can Increase Your Restaurant Sales

Modern Restaurant Management

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. What Data Should Your Restaurant Be Collecting? There are three main types of information your restaurant should collect: Customer Information. US Privacy Rights & Laws. Phone Number.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. And the big restaurant brands are only getting bigger , making it even harder to stand out. Table of Contents.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. Read the first part, here. For the second part, click here. An issue that may arise from this in 2024 is data privacy.

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How and Why Zero Party Data Should Drive Restaurant Marketing 

Modern Restaurant Management

Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers. The privacy landscape underwent numerous changes in 2020 and will continue to evolve into 2021.

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How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

We’ve created this COVID-19 restaurant closure guide to help restaurateurs like you navigate these difficult times. The law This major decision isn’t entirely up to you. If local laws mandate that you have to shut your restaurant down, then you must comply. In some areas, they are even being legally required to do so.

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Why Data Science Is More Important Than Ever

Modern Restaurant Management

The supply chain issues that have intermittently plagued other industries have also left restaurants scrambling, with everything from to-go cups to chicken wings going missing, often without warning and sometimes for weeks or months on end. Restaurants effectively had to reinvent themselves as to-go tech brands to survive.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Mixed take-out bag.

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