7 Shifts

JUNE 20, 2022

A ghost kitchen (also known as a delivery-only restaurant, cloud kitchen, or dark kitchen) is a restaurant that is solely focused on cooking to-go meals. One ghost kitchen may contain multiple units where different brands can prepare food for delivery, and in some cases, pickup. What are the benefits of a ghost kitchen model?

Front of House 436

Front of House Food Truck Back of House Social Media 436

Modern Restaurant Management

FEBRUARY 10, 2023

Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Yes, you do.

Social Media 191

Social Media Mobile Ordering Email Marketing Online Ordering 191

Modern Restaurant Management

FEBRUARY 12, 2021

As a restaurant owner, you’ve put some serious thought into your interior design, menu development and ambience creation to make your guests feel comfortable and attract more people to visit. But have you thought about your website design? Align your web design with your style. Takeaway and home delivery available.

Design 204

Design Online Ordering Mobile Ordering Reservations 204

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. Your customers expect to receive emails from you, whether it be for order confirmations, regular updates, or discounts. This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 78

Email Marketing Marketing Online Ordering Social Media 78

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

2022 209

2022 Marketing Email Marketing SEO 209

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. If you want to work with a professional designer, seek out a quote before committing.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Next Restaurants

SEPTEMBER 3, 2020

Most likely there’s something wrong with your website’s design Let’s go through some key restaurant web design steps that you should take to improve conversions. Failure to fully optimize a website for mobile access is one of the biggest mistakes a web designer can do when it comes to eCommerce presentation.

Design 179

Design Loyalty Program Mobile Ordering Online Ordering 179

Goliath Consulting

AUGUST 2, 2022

The restaurant industry saw a significant increase in delivery and takeout during the COVID-19 lockdown. However, most restaurants were still getting more delivery orders than ever. Restaurants found that ramping up their delivery services had mitigated some of their losses from in-person dining during 2020 and 2021.

Delivery 78

Delivery Online Ordering Food Website Management 78

7 Shifts

OCTOBER 23, 2020

These social networks don't have the capabilities your restaurant needs to become an online business. Here are a few things to consider: The pros and cons of the DIY approach to restaurant website design Pros: Making your own website for your restaurant is much more affordable than hiring professional help.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. Major social media networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. Many successful brands take a different approach.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? It will still cost you to run your own delivery.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

MAY 1, 2020

However, pivoting your business model to takeout and delivery is not always the best—or only—option your restaurant has to boost sales during this time. Available from our sister restaurant @unasaskatoon for pickup or delivery. Alcohol delivery ?? You don’t have to be a brewery or bar to get into the delivery game either.

FOH 364

FOH Online Ordering Delivery Food Supply 364

Touch Bistro

APRIL 27, 2021

This is crucial because 77% of diners report visiting a restaurant’s website before they dine in or order takeout or delivery from an establishment. Social Media Links: Make it easy for your guests to follow you on social media by embedding links to your social media profiles directly on your website.

Design 92

Design 2021 Online Ordering Website Management 92

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

EATER

AUGUST 19, 2021

From eye-catching labels for chile sauce to restaurant wallpaper, Overice founder Meijun Li translates culinary vision into visual design In How I Got My Job , folks from across the food and restaurant industry answer Eater’s questions about, well, how they got their job. The second part of my job is design.

Design 109

Design Food Social Media Merchandise 109

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website? . #2:

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

Ken Burgin

MAY 9, 2021

Here’s a bunch of areas where you need to have emails, social posts and communication at the ready – almost like a putting the fire drill into action…. Alert your customers – through email, social media posts and signs on the window. Use your digital system or menu app to slim down the offer.

Social Media 103

Social Media Email Marketing Communication Equipment 103

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. With that research and thinking done, it’s time to design your next restaurant promotion. The promotion can be as straightforward as sharing the links through social media and emails. What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Have a Marketing Plan for Reopening. Postermywall food delivery poster. Offer Disposable Menus.

Social Media 203

Social Media Food Safety Cash Management Kitchen Safety 203

Ken Burgin

OCTOBER 12, 2021

Singles Day Restaurant Marketing – 11 November. Our friends at Canva have plenty of Singles Day design idea s. Black Friday Restaurant Marketing – 26 November. Our friends at Canva have plenty o f Black Friday design ideas. Cyber Monday Restaurant Marketing – 29 November.

Marketing 133

Marketing Social Media Merchandise Online Ordering 133

Modern Restaurant Management

APRIL 7, 2022

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. Whether it was mobile ordering, delivery, curbside pickup, or drive-thru, it would be hard to think of a better real-world illustration of the omnichannel concept.

Mobile Ordering 209

Mobile Ordering Email Marketing Loyalty Program Customer Experience 209

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 165

2021 Email Marketing Online Ordering Advertising 165

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Open for Business

NOVEMBER 21, 2022

The mania for delivery drives the continued success of ghost kitchens. In spite of pervasive anxiety about a possible recession, people are still dropping money on food delivery. It’s delivery-only. Delivery fees. Mainly the steep delivery fees that your third-party delivery partners will charge on every order.

Social Media 78

Social Media Email Marketing Food Truck License 78

Modern Restaurant Management

MAY 20, 2020

It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. You should also link to all of your various social media channels so that people can stay connected.

Mobile Ordering 233

Mobile Ordering Email Marketing Online Ordering Point of Sale 233

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Sling

JULY 24, 2023

Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management. There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about.

2023 78

2023 Management Management Tip Distribution 78

Web Diner

AUGUST 27, 2020

Even before all this, online ordering and delivery had already recorded a 300% growth compared to dine-in traffic since 2014. customers ordered takeout or delivery once a week. Those numbers have since soared when you factor in social-distancing and the desire for people to reduce contact. Those with the data control the market.

Social Media 69

Social Media Email Marketing Online Ordering Mobile Ordering 69

Restaurant Engine

FEBRUARY 14, 2024

They visit your website, your social media platforms, your Google Business page, and more. Digital marketing is integral to your restaurant’s overall marketing strategy, and it helps you increase your bottom line and drive growth. One great place for promotions is on your social media platforms.

Email Marketing 52

Email Marketing Loyalty Program Social Media Online Ordering 52

Open for Business

DECEMBER 7, 2022

Menu engineering is an approach to menu design that helps restaurants increase sales. Double down on social media. These days, it’s very common for people to first notice a restaurant online, usually on social media channels. Embrace delivery (if it works for you). The era of delivery is upon us.

2023 88

2023 Social Media Email Marketing Dine-in 88

Goliath Consulting

MARCH 20, 2023

Some pop-up restaurants may already be a part of an existing restaurant or a catering or delivery service. Pop-up restaurants are temporarily open in various spaces, such as bars, arcades, parks, and theatres. A pop-up restaurant can be open for months, feature itself for a few days, or even as little as a few hours.

Social Media 78

Social Media Email Marketing Equipment Menu 78