7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. Try 7shifts for free. Apple | Android 4. Get a Demo 6.

Operations 352

Operations Management Management Mobile Ordering 352

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Assume a customer discovers your website but cannot identify where you are located or how to contact you.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. A ghost kitchen (also known as a delivery-only restaurant, cloud kitchen, or dark kitchen) is a restaurant that is solely focused on cooking to-go meals. Table of Contents.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 178

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 178

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

FEBRUARY 10, 2023

Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Yes, you do.

Social Media 195

Social Media Mobile Ordering Email Marketing Online Ordering 195

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. Go all-in on pick-up and delivery Truth is: Most people will stay at home.

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 221

Seating Email Marketing Marketing SEO 221

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! Because it works.

Email Marketing 52

Email Marketing Marketing Loyalty Program Online Ordering 52

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. What will work in this specific market?

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Next Restaurants

JUNE 30, 2020

carminesnyc reposted customer content on their Instagram Stories to highlight their charitable efforts during the pandemic. Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Use this time to modify your social media plan.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? It will still cost you to run your own delivery.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Online ordering - Ditto.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Restaurant Chatbots can converse with customers without the need for human labor. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. Showcase Your Menu.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Goliath Consulting

AUGUST 2, 2022

The restaurant industry saw a significant increase in delivery and takeout during the COVID-19 lockdown. As lockdown restrictions were lifted, restaurant owners expected some customers to return in person while still following safety measures. However, most restaurants were still getting more delivery orders than ever.

Delivery 78

Delivery Online Ordering Food Website Management 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 201

Marketing Social Media Mobile Ordering Website Management 201

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

MAY 1, 2020

However, pivoting your business model to takeout and delivery is not always the best—or only—option your restaurant has to boost sales during this time. This is where you can get involved—by offering versions of your classic dishes to customers to heat and prepare at their leisure. . Alcohol delivery ?? Taco meal kits! ??

FOH 364

FOH Online Ordering Delivery Food Supply 364

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

APRIL 28, 2020

Now more than ever, food delivery is top of mind for restaurant operators. During COVID-19, where most areas have mandated restaurant closures, delivery is one of the only ways for restaurants to make up their sales—and choosing the right delivery platform can help your restaurant succeed. SkipTheDishes.

Online Ordering 341

Online Ordering Ordering FOH Food Safety 341

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 226

Marketing Food Safety Social Media Small Business 226

Modern Restaurant Management

MAY 16, 2020

The return of high-value customers with large business orders is a big opportunity for restaurants. People can’t order from you if they can’t find you, so be everywhere including social media, Google Maps, and third-party marketplaces. Deliver on Delivery. Each office may have unique delivery requirements.

Guest Recovery 179

Guest Recovery Social Media Catering Merchandise 179

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 201

SEO Website Management Email Marketing Online Ordering 201

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. Curbside takeout and no-contact delivery are the norms. Curbside takeout and no-contact delivery are the norms. And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come.

2021 195

2021 2020 Marketing Social Media 195

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. What can restaurants do to protect themselves and their customers?

Online Ordering 188

Online Ordering Website Management Social Media Mobile Ordering 188

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises. Marketing.

Franchise 213

Franchise Franchising Operations Loyalty Program 213

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 220

Marketing Email Marketing Website Management Social Media 220

Modern Restaurant Management

JUNE 24, 2020

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Furthermore, about 60 percent of customers order food online at least once a week and 31 percent order online at least twice.

Online Ordering 231

Online Ordering Ordering Coupons Social Media 231

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Offer Safe and Contact-Free Services.

Social Media 214

Social Media Food Safety Cash Management Kitchen Safety 214

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

Modern Restaurant Management

JUNE 10, 2020

So restaurateurs all over the country were forced to quickly pivot their business models to cater exclusively to carryout and delivery options. All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers.

Marketing 196

Marketing Social Media Email Marketing Loyalty Program 196