7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Optimization of NAPs.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

7 Shifts

OCTOBER 9, 2020

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Add photos and videos to show customers what they can expect. Share press and customer reviews for external validation. Menu - Your menu page is one of the most important pages of your restaurant's website.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Modern Restaurant Management

JANUARY 24, 2023

What ORM Does For Your Business Online reputation management (ORM) is crucial for any restaurant that wants to keep a steady stream of customers coming in. ORM gives you direct access to customer feedback. Customers are more likely to give honest reviews to third-party sites than your own site or customer survey forms.

Social Media 197

Social Media SEO Website Management Audits 197

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. Both approaches might cause your restaurant to fail in attracting new customers.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? It allows businesses to engage with current customers and help build organic brand ambassadors while also serving up content in front of new customers.

Marketing 203

Marketing Social Media SEO Front of House 203

ChowNow

FEBRUARY 20, 2024

Luckily, with the right SEO tools, your restaurant can appear at the top of search results and bring in tons of new diners. ” Then use SEO tools to make sure your website is ranking high for those keywords. USE A DIRECT COMMISSION-FREE ORDERING PLATFORM If you have too many ordering options, it might confuse customers.

Ordering 78

Ordering Mobile Ordering SEO Front of House 78

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). User Experience with the Site Advances Linguistic considerations are not the only thing to bear when localizing a site. The menu is focused on the preferences of local consumers. It is challenging to compete in this niche.

SEO 52

SEO Social Media Customer Service Customer Experience 52

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

DECEMBER 10, 2020

As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Focusing on local SEO.

Marketing 225

Marketing Social Media SEO Website Management 225

Goliath Consulting

AUGUST 24, 2023

For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

FEBRUARY 22, 2021

According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Past : Paper menus were the norm. Restaurant websites showed PDF versions of their menu.

Online Ordering 227

Online Ordering Point of Sale SEO POS 227

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 180

Franchise Franchising Marketing Social Media 180

Modern Restaurant Management

NOVEMBER 22, 2021

Restaurants need all the help they can get today to entice guests, make them feel safe and comfortable, create a memorable experience and earn their repeat business. Now, more than ever, dining establishments need to delight customers at every touchpoint, gain real-time customer feedback and secure competitive insights.

Sustainability 227

Sustainability Guest Recovery Customer Experience SEO 227

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Modern Restaurant Management

OCTOBER 4, 2021

Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Instagram is influencing menu offerings, restaurant design, and marketing strategies. That’s where a well-rounded Instagram strategy comes in. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

SpotOn

MAY 1, 2024

Getting your business discovered by potential customers is a challenging task. Small businesses can use paid ads, social media promotion, and other clever tactics to lure curious local customers to try a new food spot. This process is known as optimizing for local SEO (search engine optimization).

SEO 52

SEO Definition Online Ordering Website Management 52

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

ChowNow

OCTOBER 19, 2023

With 28,000 associates and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. Consistent management of online listings, menus, and reviews dramatically improves SEO and placement in local search results.

Front of House 78

Front of House Back of House Online Ordering Certification 78

Tableo

JULY 13, 2023

A well-designed website can draw in new customers, highlight your food and ambiance, and offer essential details like the address and opening times. making it look good also on mobile), and possibly could even give you some tips on SEO optimization. They can build a user-friendly website that engages visitors and looks great.

Website Management 73

Website Management SEO Online Ordering Hiring 73

ChowNow

OCTOBER 18, 2023

With 28,000 associates and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. Consistent management of online listings, menus, and reviews dramatically improves SEO and placement in local search results.

Front of House 78

Front of House Back of House Online Ordering Certification 78

Modern Restaurant Management

OCTOBER 31, 2019

Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. Promotions help get first time customers in the door. Maybe someone wants to showcase your menu to their friend, add a social media sharing icon via AddThis. Focus on SEO.

SEO 127

SEO Social Media Email Marketing Point of Sale 127

Chowly

MAY 25, 2023

It enhances customer experience. People love sharing their daily experiences online, regardless of whether or not they’re celebrities with brand deals and millions of followers. Using social media as part of an optimization strategy allows customers to interact more directly with your restaurant’s brand.

Social Media 52

Social Media SEO Loyalty Program Online Ordering 52

Restaurant Engine

FEBRUARY 22, 2023

That’s a large majority of your customers. Because of this, it’s basically the open door to your restaurant and your menu. If your website doesn’t load for users within that magic mark, you risk losing potential customers. Doing this helps improve the overall user experience. Add new landing pages.

Website Management 110

Website Management Social Media SEO Email Marketing 110

Restaurant365

APRIL 9, 2020

Marketing your restaurant in a constantly changing digital world can be challenging, but digital marketing is essential both for converting former dine-in customers into takeout and delivery customers, and bringing in new and existing customers when restaurant restrictions are lifted. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Harbor Touch

OCTOBER 5, 2022

After all, it’s often the first and most lasting impression customers will have of a restaurant. So how can you create a restaurant website that not only looks great but also functions well and helps you attract and retain customers? Are you looking to attract new customers or keep existing ones coming back?

Design 78

Design Website Management Customer Experience SEO 78

Modern Restaurant Management

MAY 18, 2021

” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Next Restaurants

OCTOBER 31, 2019

As they scan reviews and browse your menu, they make a choice based on the strength, or weakness, of your online presence. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. Browse the calendar to create custom posts for national events and holidays.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Modern Restaurant Management

MAY 28, 2021

When you’re in the restaurant business, it’s not enough to let your customers share pictures for you. Managing SEO. Especially now, when more people are ordering food online , a marketing manager can help to make sure every menu item has an appropriate photo and your digital ordering system is running smoothly.

Social Media 218

Social Media Website Management Mobile Ordering SEO 218

Ken Burgin

AUGUST 6, 2023

The FAQ (Frequently Asked Questions) list on a restaurant or cafe website helps the business and the customers. It also improves the customer experience, with clear, concise answers to customers’ most common questions, making their website browsing experience smoother – it saves time and phone calls.

Dietary Restrictions 60

Dietary Restrictions Book Events Customer Service 60

Island Media Management

FEBRUARY 28, 2016

This is a continuation of the previous article on 10 SEO Top Tips for Restaurants; if you haven't read the first part of, please go through this link. Navigational Menu. If you do not have a proper menu on the website, it might be the reason why you are not getting enough online traffic and offline visitors. and others.

SEO 40

SEO Website Management Download Online Ordering 40

Island Media Management

FEBRUARY 28, 2016

This is a continuation of the previous article on 10 SEO Top Tips for Restaurants; if you haven't read the first part of, please go through this link. Navigational Menu. If you do not have a proper menu on the website, it might be the reason why you are not getting enough online traffic and offline visitors. and others.

SEO 40

SEO Website Management Download Online Ordering 40

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. Is it the one you want for your customers? A Restaurant Logo That Lasts.

Marketing 172

Marketing Social Media SEO Customer Experience 172