7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Did you know that over 35% of restaurant customers in the U.S.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. This allows for brands to have a direct relationship with customers, and in turn, create more personalized, frictionless engagements.

Mobile Ordering 203

Mobile Ordering Marketing Menu Fast Casual 203

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

APRIL 26, 2024

Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. Restaurants can meet this expectation with modern POS systems that show detailed menu information, including what allergens dishes may contain. A personal touch like this can make customers more likely to come back.

Dietary Restrictions 100

Dietary Restrictions Allergens Point of Sale Customer Experience 100

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Benefits can include: Increased efficiency: Ghost kitchens are designed for efficiency with less staff, and can help restaurant owners save time and money. Testing a proven restaurant concept or idea in a new market.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Here, the card is stamped or punched each time a customer makes a qualifying purchase.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

ChowNow

NOVEMBER 1, 2023

Our six tips for clever marketing will keep them coming back for more all season. In addition to the holidays that most diners look forward to, add extra surprises in the form of Friendsgiving menus, or winter movie marathon themed promos. Spread the word via email. Recommend fall and winter menu pairings.

Marketing 78

Marketing Email Marketing Seasonal Menu Online Ordering 78

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Goliath Consulting

JUNE 8, 2023

From conceptualizing your vision to providing exceptional customer experiences, these strategies will set you on the path to culinary triumph. Delve into considerations like cuisine, ambiance, and overall atmosphere, creating an enticing experience that sets you apart from the crowd.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Open for Business

OCTOBER 12, 2022

A restaurant menu is key to bringing guests in and keeping them around. On average, guests will spend only 109 seconds reading your menu, according to a Gallup poll. Creating a new menu or improving an existing one takes time. You’ll want to consider the items, design, and continued promotion. Selecting menu items.

Menu 78

Menu Dietary Restrictions Seasonal Menu Design 78

Modern Restaurant Management

DECEMBER 28, 2023

As we step into the new year, it is crucial to examine how AI goes beyond being a buzzword and becomes a real driving force that shapes the way we experience dining. They also extend to customer-facing areas of the business. The impact of AI on gathering customer feedback is truly revolutionary.

2024 123

2024 Dietary Restrictions Customer Experience Customer Service 123

EATER

AUGUST 19, 2021

From eye-catching labels for chile sauce to restaurant wallpaper, Overice founder Meijun Li translates culinary vision into visual design In How I Got My Job , folks from across the food and restaurant industry answer Eater’s questions about, well, how they got their job. Today’s installment: Meijun Li.

Design 111

Design Food Social Media Merchandise 111

Touch Bistro

APRIL 27, 2021

It’s clear that a well-design restaurant website is key to getting customers in the door (or ordering online), but great restaurant website design is a lot harder to achieve than you might think. Your Menu: 93% of people view menus online prior to dining out. Elements of Great Restaurant Websites.

Design 92

Design 2021 Online Ordering Website Management 92

Restaurant Engine

SEPTEMBER 14, 2022

You want a user friendly online menu so anyone can use it. Have you ever heard complaints about your online menu ? Most importantly, we pose the question, “How user friendly is your online menu?”. What Makes a User Friendly Online Menu? Your website visitors can easily navigate your online menu. tweet this).

Menu 122

Menu Online Ordering Mobile Ordering Customer Experience 122

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

ChowNow

AUGUST 29, 2019

Restaurant customer experience can be a make-or-break factor for your business. When customers have a positive experience, 41% will recommend your restaurant to friends and family, and 60% will come back to dine again. Let’s take a look at how to guarantee a great to-go experience.

Customer Experience 60

Customer Experience Delivery Online Ordering Management 60

Open for Business

APRIL 9, 2024

They also serve as brand advocates, spreading their positive experiences to friends and family. Use your findings to optimize your menu. Four examples of customer loyalty programs When it comes to customer loyalty programs, what works for one restaurant might not work for the next. It may require some patience, though.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Gourmet Marketing

SEPTEMBER 10, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. But web design is a complex discipline that takes time to learn. But web design is a complex discipline that takes time to learn. What’s more, the technology related to web design advances almost constantly. Design Inspiration.

Design 84

Design 2021 SEO Mobile Ordering 84

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Open for Business

OCTOBER 20, 2023

From budgeting and licensing to crafting the perfect menu, here’s everything you need to know about how to open a restaurant. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. Doing so will give you a sense of the market gap that needs filling.

License 78

License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Thankfully, using the right technology the right way can help you do more with less to elevate your guest experience and improve profit margins. Optimize Your Menu. Take Advantage of Technology.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Restaurant Engine

DECEMBER 28, 2022

When it comes to your restaurant website , you want to put your customer first. Design your website and add features that will enhance the overall customer experience. Putting your website visitors first is vital if you want to convert customers into diners. 2: Your Restaurant Menu. 3: Customer Reviews.

Mobile Ordering 105

Mobile Ordering Online Ordering Customer Experience Customer Service 105

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty. You could try offering a free item with your customers’ first app order.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? What measures can you take to make customers feel more comfortable ordering from you? Make sure that staff know about your COVID-19 restaurant closure before customers do. Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

MAY 20, 2020

In my experience as a Google Certified Partner with over 15 years behind me in this industry, I'd go as far as to say that a lot of websites are actually slowing their respective businesses down – even though their owners have yet to realize it. Email Marketing: Keep People Informed. The Power of Mobile-First Design.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Point of Sale 234

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

DECEMBER 10, 2020

As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Leveraging CRM.

Marketing 225

Marketing Social Media SEO Website Management 225

Restaurant365

JANUARY 27, 2022

Restaurant operators have chosen to go digital to ensure customers’ health and safety as these touchless menus can help mitigate virus spread. In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Ghost kitchens don’t have a brick-and-mortar location where guests can enjoy the whole experience of the brand.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Sling

JULY 24, 2023

Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management. Many restaurants operate on very narrow margins and fail because of mismanagement rather than anything wrong with the menu.

2023 78

2023 Management Management Tip Distribution 78

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52