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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting " For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You

Marketing 471
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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked Suzi Tripp, VP of Insights at digital transformation firm Brooks Bell how restaurants loyalty programs are evolving and the importance of having a head of loyalty who understands why people buy, how they buy and how often they buy.

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Fighting Fast Food Fraud

Modern Restaurant Management

To learn what restaurants need to know to better protect themselves from fraud, Modern Restaurant Manangement (MRM) magazine reached out to Doriel Abrahams , Principal Technologist at Forter. Unfortunately, the very same convenience that has been extended to consumers has also opened the door for bad actors.

Food 508
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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. Special Offers (no coupons necessary). Special Offers (available with coupons on White Castle’s social media and/or website). Green January. The Big Game. $4 4 off any Crave Case of 30 Sliders.

2023 369
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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. percent in March.

2020 491
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. ” Branding and rebranding in view of the social justice movement. COVID-19 Consumer Dining Trends.

2020 493
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What’s Next?: MRM Restaurant Survival Guide Updates

Modern Restaurant Management

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. ” The platform includes tools like email marketing, coupons, and a loyalty program that are built-in and ready to go. Bryte Payment Solutions, Inc.