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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10.

2021 490
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Best Practices for Launching Online Ordering

Modern Restaurant Management

Take the casual-dining chain, TGI Fridays, for example. The best thing to do is find online ordering software that is easy to set up, fast to get started with and doesn’t cost a lot of money. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin.

2020 493
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Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

For example, customers at a steakhouse may be willing to spend more for a fancier cut of meat, versus a fast-casual restaurant customer who may prioritize paying for convenience. Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels.

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3 Mistakes in Advertising Your Fast Casual Restaurant

Indoor Media

You know you need restaurant promotions to bring in new customers, but when you’re a fast-casual restaurant owner, this is often at the bottom of a very long to-do list, especially if you’re just starting out. Check out these tips to avoid these advertising mistakes we’ve seen fast-casual restaurants make over the years.

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Restaurant Accounting: A Comprehensive Guide

7 Shifts

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. Employee turnover rate How often are your employees leaving their positions?

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MRM Research Roundup: Mid-Year 2024

Modern Restaurant Management

“Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. Chains affected include McDonald’s (visits down ~2.5

2024 294