Modern Restaurant Management

MARCH 8, 2021

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

Loyalty Program 493

Loyalty Program Coupons Email Marketing Merchandise 493

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

MAY 5, 2021

All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10. In CGA’s latest COVID-19 Impact study, it was found that 62 percent of American consumers had been out to Bars/Restaurants since their local market re-opened. The Appeal of Coupons and Discounts.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

JULY 16, 2024

" Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools. "Loyalty for brands in the 50th percentile and $30.16

Innovation 492

Innovation Loyalty Program Email Marketing Customer Experience 492

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Prompt Future Visits.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

DECEMBER 1, 2020

While customer loyalty apps offer the benefit of being touch-free, they often require extensive personal information such as names, email addresses and birth dates. To be successful, restaurant owners should customize their loyalty program and marketing strategies to address customer needs and show genuine care. McKinsey & Co.

Loyalty Program 519

Loyalty Program Customer Experience Point of Sale Employee Relations 519

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

Modern Restaurant Management

DECEMBER 2, 2019

Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools. Include Gift Card Messaging in Marketing Efforts.

Point of Sale 341

Point of Sale Email Marketing Loyalty Program Mobile Ordering 341

Modern Restaurant Management

SEPTEMBER 12, 2024

Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels. Understanding customer preferences and behaviors gives restaurants valuable insights into their customer base, helping them refine their offerings and marketing strategies.

Loyalty Program 447

Loyalty Program Merchandise Customer Service Customer Experience 447

ChowNow

FEBRUARY 12, 2021

By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. . This free marketing tool that allows you to communicate and engage with nearby patrons. . Recommendations act as social proof and easily facilitate word-of-mouth marketing. . Restaurant Marketing Ideas to Turn Customers into Regulars.

Email Marketing 370

Email Marketing Online Ordering Social Media Customer Service 370

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. Example: Quizno’s In 2009, Quizno’s decided to go head-to-head with Subway’s “Five Dollar Footlong” special, offering coupons to patrons for a free sandwich. However, with the highs usually come the lows.

Franchising 435

Franchising Franchise Email Marketing Communication 435

Indoor Media

SEPTEMBER 30, 2020

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence. Exposure – Will your coupon be seen?

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. You don’t want to send emails just for the sake of sending them, so we’ll show you how to best approach it. Constant Contact.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Modern Restaurant Management

JUNE 14, 2023

. “Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. “Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales.

Loyalty Program 449

Loyalty Program Point of Sale Customer Experience Email Marketing 449

Indoor Media

JULY 11, 2020

Auto shop coupons are powerful tools to increase traffic, and more importantly, profits. Obviously, the more potential customers who receive your ad (and actually look at it) plays a huge factor in how many coupons will eventually be redeemed. In this article, we are going to look at the best placement for your coupons.

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

SpotOn

NOVEMBER 21, 2024

Use email and social media to promote gift cards and drive holiday sales. Grow your customer database The holidays are the perfect time to build your email list. Collect emails at every touchpoint, including reservations, loyalty sign-ups, digital receipts, and online orders. Gift card sales create instant revenue.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

ChowNow

NOVEMBER 11, 2020

Half of women and 44 percent of men said they would try a new restaurant if they had a coupon, according to Publishers Clearing House. Make sure to post your discount code on your social media page, in an email, and on your website. This makes it easier for you to market to them again. An added bonus?

Ordering 345

Ordering Loyalty Program Online Ordering Mobile Ordering 345

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.

Design 397

Design Online Ordering Social Media Website Management 397

Harbor Touch

MARCH 18, 2025

Financial and Marketing Strategies 7. Market Smarter with Targeted Efforts Random ads drain cash. Kick off marketing for busy seasons early with discounts to draw crowdsthink a midweek special when traffic dips. Use customer lists from your records to email tailored offers. Pair it with a coupon code to track results.

Management 148

Management Management Seasonal Menu Cash Management 148

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. They bounce around.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Restaurant Business

DECEMBER 2, 2022

Post-dining experiences can include such things as receiving a thank you email for visiting, being sent a text message with a coupon for the next visit and so on. Utilizing data to own the entire customer experience can help boost brand loyalty—and increase repeat visits—by enhancing the post-dining experience.

Customer Experience 246

Customer Experience Loyalty Program Email Marketing Customer Service 246

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Restaurant Engine

MARCH 10, 2021

Coupons can bring in repeat customers to your restaurant. One option that hits both of those marketing goals is the restaurant coupon. By offering current customers a “come-back” type of coupon, you help strengthen their loyalty. But you may be wondering, “Do coupons really help drive dining traffic?”.

Coupons 80

Coupons Email Marketing Social Media Website Management 80

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

The Rail

AUGUST 28, 2024

Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment. Creating buzz around your new location is the first step in a successful marketing campaign.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. For restaurants, loyalty programs are a wonderful way to collect data on customers’ ordering preferences, helping you target your marketing efforts to your proper audiences.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

OCTOBER 17, 2017

Coupon advertising’s goal is the same: Offer value to draw customers. However, Groupon and coupon advertising are not the same. Understanding the differences between Groupon and coupon advertising will help you decide which is best for you. What has been your experience with Groupon and coupon advertising? Sound familiar?

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

Indoor Media

FEBRUARY 5, 2021

It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Remember that many experts suggest spending somewhere from 5 to 10 percent of your annual revenue on marketing. Establish a Budget. Community Oriented Advertising.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

Modern Restaurant Management

APRIL 2, 2020

Customers can also sign up on the website to receive email updates as new information is posted on the site. Customers can also continue to leverage the Company’s e-commerce portal SGProof.com in markets where available for online ordering and self-service. This is a permanent change for the Phoenix market.

Employee Relations 517

Employee Relations Healthcare Online Ordering Customer Service 517

ChowNow

JULY 3, 2024

A well-executed grand opening is a critical marketing tool and opportunity to start on the right foot and set your restaurant up for success. Send an Invitation Via Email Utilize your current contacts and invite people to your grand opening via email. This will help you make the most of the grand opening and not overspend.

Email Marketing 195

Email Marketing Social Media Customer Service Training 195

7 Shifts

AUGUST 2, 2024

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397