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The Difference Between Groupon and Coupon Advertising

Indoor Media

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. Sound familiar? How Each Works.

Coupons 78
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Unconventional Print Advertising

Indoor Media

We partnered with our clients to examine their customer base and find where they shop, play, and live and couldn’t ignore the draw grocery stores have on a community. As grocery stores pull 85% of their customers from a 3-mile radius of the store, we knew that this was the perfect place for hyper-local targeting.

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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. However, when it comes to tipping, it seems Cupid missed the memo, and there's a 1.5

2024 197
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The 5 Things Food Vendors Don't Want You to Know

Embrace the Suck

Another thing you have to understand that the foodservice distribution world keeps secret is that a “slot” in the warehouse is gold to them. We talk about loyalty coupons and discounts often in restaurants. In foodservice distribution, they call them deviations. 3rd Party consulting services. Major perks.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221
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MRM Research Roundup: Mid-June 2020 Edition

Modern Restaurant Management

More than a third of consumers (35 percent) say they will put an emphasis on dining at restaurants that keep customers safe. Guests are willing to tip between 10 percent-25 percent more when dining out. Consumers on Tipping. 35+ consumers are more likely to have not changed their tipping behavior at all.

2020 184
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How UAE Restaurants Can Use Public Relations To Maximize Their Growth

The Restaurant Times

Restaurant PR or restaurant publicity unlike word-of-mouth marketing is dependent upon media outlets and not upon individual customers. Even if you have impeccable service, great staff, and delicious food, you cannot guarantee that it will be able to get your restaurant the publicity it needs. Keep a Tab on the Influencers.