article thumbnail

15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. ” With proper SEO strategies in place, a diner can appear higher in search rankings and increase its customer reach.

2024 221
article thumbnail

Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creating a restaurant website: Why it matters and how to nail it

Open for Business

Clearly communicating these details can improve reservation volume and foot traffic. Communicating your mission, inspiration, and unique offering—including visuals—makes people feel more invested in the experience. OpenTable offers a customizable reservation widget you can easily add to your website.

article thumbnail

Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party. Include essential pages like "Menu," "About Us," "Contact," "Reserve," and "Order Now" in the navigation bar. Online ordering - Ditto.

Design 397
article thumbnail

Restaurant Marketing for Inflationary Times

Modern Restaurant Management

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Implement a chatbot to assist users with making reservations, getting information, and answering frequently asked questions.

Marketing 199
article thumbnail

Decoding Digital Barriers in Restaurant Loyalty Initiatives

Modern Restaurant Management

Effectively meeting the needs and preferences of customers, restaurants can create a sense of belonging and foster a devoted community of regular patrons. These apps facilitate reservations and deliveries and enable loyalty program access, enhancing user experience.

article thumbnail

How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

What to use it for: Communicating with existing customers, event promotion, and acquiring new customers. Creating an SEO-optimized website. Dozens of companies provide high-quality drag-and-drop templates with all the tools you need to take reservations and online orders. Your SEO score is like a ranking for potential customers.

Seating 221