Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Clearly communicating these details can improve reservation volume and foot traffic. Communicating your mission, inspiration, and unique offering—including visuals—makes people feel more invested in the experience. A seamless reservation process.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

FEBRUARY 10, 2023

Discover 12 things your website must include to boost reservations and revenue. Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. Contact information Your restaurant website must include updated information about your location, hours or business, phone numbers, and email address.

Social Media 193

Social Media Mobile Ordering Email Marketing Online Ordering 193

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 164

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 164

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Digital systems also give employees more autonomy and better tools for communicating their availability, which tends to increase engagement.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

JULY 12, 2022

While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Consider how profitable and scalable your special menu items are with a cost/benefit analysis to ensure you’ll break even or come out ahead when the week is over. Be In Charge of Your Own Marketing.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

Open for Business

NOVEMBER 21, 2022

Communicate with guests. Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. Manage your team and costs. QR codes.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

AUGUST 3, 2021

Invest in your website with clear menus, ample dining room and food photos and include online ordering or online reservation options to serve both sets of customers. Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Keep it Fresh.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

7 Shifts

MARCH 10, 2022

Reservation software keeps your hosts organized, review sites provide you with actionable feedback on your performance, and staff management software keeps your team in sync with auto scheduling. Team Communication. It's arguably the go-to platform for diners looking to make a reservation. Try 7shifts for Free. Apple | Android.

Management 195

Management Management Operations Point of Sale 195

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A restaurant reservations system that helps you fill tables in advance.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Culinary Cues

APRIL 26, 2020

It matters not whether you are selling a Wagyu beef tenderloin or a fried chicken sandwich – what is essential is that your product is so good, so well prepared, so special that customers look at it, smell it, and take that first bite followed by a pause of surprise and a response that begins with “WOW”! Convenience is the name of the game.

Guest Recovery 310

Guest Recovery Kitchen Safety Customer Service Food Safety 310

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. Tell them about specials and discounts. Have customers make reservations through text. Conduct a survey through your email marketing, text messaging, website, and social media channels.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

Modern Restaurant Management

MAY 19, 2020

Restaurants must build trust, communicate safety and clearly establish value. While the operational and financial impact of social distancing must be top of mind, nearly as important as what you do will be how you communicate these changes to your guests. Restaurants must build trust, communicate safety and clearly establish value.

Guest Recovery 186

Guest Recovery Kitchen Safety Food Safety Email Marketing 186

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Touch Bistro

JULY 9, 2021

Restaurant reservation systems have become essential to running a successful restaurant. Restaurant reservation systems are specifically designed to help to automate the tedious process of taking and managing bookings. However, not all restaurant reservation systems are created equal. TouchBistro Reservations.

Reservations 52

Reservations 2021 Website Management POS 52

Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. While some customers might be interested, it won't resonate with those who only come in on weekends, making the message irrelevant, or annoying, to them, and therefore “devaluing” all communications from you. Surprisingly, 88 percent of U.S.

Seating 178

Seating Innovation Marketing Loyalty Program 178

The Rail

NOVEMBER 4, 2022

Why not use it to your advantage with SMS marketing? And believe it or not, there’s massive untapped potential for this strategy: Roughly 60% of marketers aren’t currently taking advantage of text message marketing. Read on to discover how SMS marketing can change the game for your business. What is SMS Marketing?

Marketing 115

Marketing Loyalty Program Email Marketing Seasonal Menu 115

7 Shifts

MARCH 16, 2022

Take note of employees who demonstrate initiative, integrity, or management potential and present them with special projects, training responsibilities, and other developmental opportunities. Communicate Company Goals and Values. Another key strategy is talent management. Compensate with Bonuses and Raises. No — not just a paycheck.

Front of House 370

Front of House Back of House Communication Customer Service 370

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

The Rail

MARCH 27, 2024

A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from. Conclusion Every day is an opportunity to get new insights from data.

Email Marketing 52

Email Marketing Point of Sale 2024 Seasonal Menu 52

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Lavu

FEBRUARY 3, 2020

Email newsletters are a great way to share your restaurant’s latest announcements, and when used in conjunction with other marketing channels, they are a highly effective way to retain restaurant customers and increase sales. . The point of a drip email marketing campaign is to give customers the right information at the right time.

Email Marketing 78

Email Marketing Point of Sale Online Ordering Seasonal Menu 78

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Click the link in our bio to make a reservation today!”

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. Even venues that previously didn’t have a reservation system in place were forced to implement one rather quickly.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition to scheduling, Sling offers task management and team communication features with notification alerts to keep your entire team on the same page. To learn more, visit GetSling.com.

2023 78

2023 Management Management Tip Distribution 78

Modern Restaurant Management

MAY 13, 2020

Don't wait to look where you can cut costs any longer- look in every single pocket you can to start expanding an emergency fund so you can double or triple the reserve you have. If you use methods of direct communication like email marketing, reach out to your customer base to remind them that every tip makes a difference.

Kitchen Safety 167

Kitchen Safety Small Business Email Marketing Consumer Goods 167

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

Next Restaurants

MARCH 8, 2022

These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. Chalkboard marketing is a cost-effective way to energize your advertising.

Social Media 122

Social Media Seasonal Menu Email Marketing Online Ordering 122

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Tableo

JUNE 26, 2023

Personalise the experience Customers prefer personalised interactions that make them feel special and valued. Provide clients with special discounts or incentives if they have had a bad experience. Personalise your messaging and utilise their names when communicating with customers to win them back. New to Tableo?

Social Media 40

Social Media Customer Experience Loyalty Program Customer Service 40

Open for Business

MARCH 1, 2023

Top three skills needed: Good with numbers Computer literacy Good customer service Communications manager job description Not every restaurant will require a communications person. A communications pro can also help get your restaurant media coverage and handle any incoming press questions.

Fast Casual 78

Fast Casual Cash Management Front of House Fine Dining 78

BNG Point of Sale

NOVEMBER 20, 2020

POS systems are devices used by waiters and managers to place orders at tables, online, and communicate them to the kitchen. According to Statista, online food delivery has experienced the highest growth in the restaurant sector, with an overall market volume topping $58M in 2019. Online Reservations. Menu Management.

POS 98

POS Ordering Mobile Ordering Online Ordering 98