ChowNow

JANUARY 27, 2021

If your restaurant isn’t using email marketing, now is the ideal time to start. Restaurant email marketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . It only makes sense to communicate with your guests virtually too. Create a secret menu item.

Email Marketing 370

Email Marketing Marketing Online Ordering Front of House 370

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025 275

2025 Loyalty Program Email Marketing Customer Experience 275

Goliath Consulting

JUNE 8, 2025

Refresh Your Summer Menu with the Line in Mind Swap in seasonal items that require less time on the stove or fryer. Communicate and Check In Often The fastest way to spot a summer issue? Encourage open communication and regular check-ins with your kitchen crew. Stagger breaks so everyone has a chance to rest and recharge.

Kitchen Safety 221

Kitchen Safety Seasonal Menu Food Safety Equipment 221

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. The restaurant needs cohesion, from signage to menu design to uniforms. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact.

Social Media 252

Social Media Customer Experience Email Marketing Loyalty Program 252

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

EATER

OCTOBER 21, 2024

Instead, you’ll see signage about the health benefits of plant-based eating — the “primary drivers of consumer choice are personal benefit,” says Goldman — and the menu board, designed like any one in other fast-food chains. The bottom of the Yang’s Kitchen menu notes to diners, “We are working with Zero Foodprint to restore the planet.”

Sustainability 330

Sustainability Sourcing Consumer Goods Seasonal Menu 330

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety'

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Communicate with Customers on Social Media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. It communicates your purposewhy your restaurant exists, what makes it unique, and what emotional connection you want to build with your customers.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

FEBRUARY 21, 2025

Offer exclusive deals and menu items: If customers know they can only get certain specials, discounts, or limited-time menu items by ordering direct, theyll have a strong reason to keep doing it. This could be anything from a special discount on family meals to a secret menu item available only through your website or app.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 563

Marketing Social Media Website Management SEO 563

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

JULY 12, 2022

Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. These communications were heavy on discounts and had little brand voice or personality.

Social Media 542

Social Media Email Marketing Customer Experience Communication 542

Modern Restaurant Management

MAY 19, 2020

Restaurants must build trust, communicate safety and clearly establish value. While the operational and financial impact of social distancing must be top of mind, nearly as important as what you do will be how you communicate these changes to your guests. Restaurants must build trust, communicate safety and clearly establish value.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474

ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. Plus, their reliance on high fees forces restaurants to either raise menu prices or accept smaller profits.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

DECEMBER 3, 2020

Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Consider running a special promotion where when customers order certain menu items, a portion of their total receipt will go back into this community initiative. Make Your Menu Seasonal. Get Social with Digital Marketing.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

Modern Restaurant Management

MARCH 8, 2021

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

Loyalty Program 493

Loyalty Program Coupons Email Marketing Merchandise 493

Goliath Consulting

OCTOBER 16, 2024

This helps create personalized marketing campaigns and promotions, encouraging repeat business and enhancing the customer experience. Unified Communication Channels: Effective communication between staff and customers is vital. This also improves the customer experience by providing multiple channels for feedback and support.

Operations 150

Operations Loyalty Program Front of House Online Ordering 150

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

ChowNow

APRIL 15, 2025

This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. A good Gross Profit Margin to shoot for is around 70% ; if youre not hitting that range, it might be time to revisit your menu pricing or renegotiate with suppliers. The result is your AOV.

Operations 195

Operations Email Marketing Point of Sale Online Ordering 195

ChowNow

MARCH 14, 2025

On the flip side, poor operations can lead to inefficiencies that snowballlike staffing issues that slow down service, supply chain mishaps that throw off the menu, or rising costs that eat into profits. Standardized recipes, efficient prep work, and strong communication between back-of-house and front-of-house teams prevent bottlenecks.

Operations 195

Operations Management Management Front of House 195

ChowNow

MARCH 19, 2025

To improve efficiency and ensure every order meets expectations, consider these strategies: Automate order management to reduce errors and streamline communication between your kitchen and front-of-house staff. One of the easiest and most effective ways to do this is email marketing.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Food Order 195

ChowNow

MARCH 27, 2025

Restaurants can optimize their menu by highlighting delivery-friendly items, improve kitchen workflows through better station organization, and track prep times to identify bottlenecks. Menu Updates: Introducing new items or making existing offerings more appealing can attract more customers. What Impacts Order Volume? Portion size.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 442

Marketing Email Marketing Online Ordering Specials 442

Modern Restaurant Management

SEPTEMBER 27, 2021

A technical, operational, and marketing transformation needed to happen, and it couldn’t happen fast enough. With digital engagement channels, including mobile apps, websites, and the marketing communications tools that often complement them (emails, push notifications, etc.), The results are profound.

Mobile Ordering 496

Mobile Ordering Email Marketing Online Ordering Website Management 496

Modern Restaurant Management

JUNE 29, 2022

An operator can then use order management technology to automatically build a complete profile of this diner, with insight into how often they order, what neighborhood they live in, and which menu items excite them. In addition, a better look into guest ordering habits and spending helps generate more complex menu item insights.

Ordering 474

Ordering Online Ordering Email Marketing Seasonal Menu 474

Modern Restaurant Management

APRIL 8, 2020

From social media, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information. What are some low/no budget ways to market your business during Coronavirus? In challenging times, the more communication, the better. and how they can best reach you.

Small Business 508

Small Business Social Media Consumer Goods Communication 508

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Customer frequency.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. What is a Link in Bio page?

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

JULY 31, 2024

They found interest in pumpkin knows no bounds, with all types of establishments adding it to their menus, including cafes, diners, pubs, bakeries, cider works, bars, and even restaurants catering to specific dietary preferences. With the pumpkin spice market forecast to be worth $2.4 year over year.

Seasonal Menu 474

Seasonal Menu Point of Sale Email Marketing 2024 474

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 419

Marketing Email Marketing Online Ordering Specials 419

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. This will place them in a perfect position to market your surveys. Email is one of the most popular channels for sending surveys.

Management 490

Management Management Loyalty Program Social Media 490