Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

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2025 Loyalty Program Email Marketing Customer Experience 275

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Send Relevant Emails. Restaurant email marketing is another cost-effective way to boost your brand.

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Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. You’re probably already running daily or weekly specials—make sure those are widely communicated to your audience by posting them on your social channels. Next, ask for their anniversary.

Customer Experience 539

Customer Experience Social Media Email Marketing Online Ordering 539

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

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Marketing Social Media Website Management SEO 563

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 585

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

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Marketing Email Marketing Social Media SEO 136

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Be In Charge of Your Own Marketing. It’s important to note that not all online ordering platforms are created equal.

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Loyalty Program Online Ordering Point of Sale Customer Experience 558

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. It communicates your purposewhy your restaurant exists, what makes it unique, and what emotional connection you want to build with your customers.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

ChowNow

FEBRUARY 21, 2025

Heres what you can do with customer data: Use automated email marketing to stay top of mind: ChowNows automated email marketing sends emails to customers, helping to encourage repeat orders. This includes welcome emails, re-engagement emails, and promotional emails, all pointing towards your direct online ordering.

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Ordering Email Marketing Online Ordering Social Media 195

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption.

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Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

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Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

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Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

JULY 8, 2024

Hooters has done a great job of creating a community in stores over the past 40 years, and we knew that the foundation of our loyalty program needed to be based on research about our audience, the market and what motivates them to dine at our restaurants. The last, and most important, piece of the puzzle is customer service.

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Loyalty Program Customer Experience Customer Service Communication 467

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

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Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

Modern Restaurant Management

DECEMBER 4, 2023

A virtual queuing system has the ability to deliver promotions or other marketing materials directly to a captive audience: people already doom-scrolling on their devices or simply awaiting status updates. This effort transforms previously wasted downtime into productive interactions with your brand.

Customer Experience 506

Customer Experience Customer Service Technology Communication 506

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page? What is a Link Page?

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Social Media Online Ordering Seasonal Menu Email Marketing 474

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Social Media 370

Social Media Email Marketing Loyalty Program Website Management 370

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Undoubtedly, it has become a community favorite across the country. Additionally, by transparently communicating with guests about the status of their order and pickup times, it’s easier to keep guests happy.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Employee communications tools When it comes to employee communications, texting and phone calls get the job done. Having a secure, business-centric communication tool allows you to share schedules and announcements instantly.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

AUGUST 21, 2020

“In addition to our website and ‘Q Crew insider emails, social media is how we share stories of kindness and encourage team members and guests to share their stories with us. Good listener with strong communication skills. “Utilizing social media is critical to the success of this effort,” added Frey.

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Social Media Healthcare Email Marketing Communication 462

7 Shifts

JUNE 3, 2022

Give your employees the flexibility to swap shifts with their coworkers in the event of last-minute changes. And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. Communication is lacking. The Solution: Standardize team communication.

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Tip Distribution Email Marketing Communication Coaching 397

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

MARCH 11, 2025

The Double-Edged Sword of Social Media Social media has reshaped how restaurants connect with guests, offering instant access to specials, menu highlights, and community events. Instead of playing phone and email tag, implement text-to-apply QR codes or text codes in job ads. The biggest shift?

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Front of House Loyalty Program Recruiting Customer Experience 221

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

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Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. When you give back to the community, the community takes care of you.

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2020 Online Ordering Customer Experience Point of Sale 450

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

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Bar License Email Marketing Customer Service 370

The Rail

MAY 12, 2025

From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future. Lower rent? More foot traffic?

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License Uniforms Social Media Customer Experience 130

Modern Restaurant Management

OCTOBER 1, 2024

This requires effective preparation and clear communication across the house. The restaurant is a short walk from the Mercedes-Benz Stadium and AmericasMart wholesale trade center, so whether it's the Super Bowl or an event at the exhibition center, things get hectic very quickly. "We're

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Bar Operations Back of House Front of House 449

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Many platforms also include built-in messaging features, making it easier for teams to communicate, trade shifts, and stay informed about important updates.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

7 Shifts

MARCH 10, 2021

Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.

Management 370

Management Management Small Business Email Marketing 370

SpotOn

JANUARY 13, 2025

Communicate your hours In the event that you need to close up shop or limit your hours of operation, communicate your status to your customers. Pause automated marketing campaigns Whether your business is closed or not, it’s a good idea to pause your existing automated marketing campaigns.

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Online Ordering Document Email Marketing Back of House 98

7 Shifts

FEBRUARY 10, 2023

Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. I remember teasing San Diego Charger Lew Bush at a catering event in 2007 because he told me he was going to stand in line for the first iPhone. Now marketing is Yelp and TikTok. Before my “Oh S**t!”

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Social Media Email Marketing Technology 2007 370

Restaurant Business

JUNE 17, 2025

Last month, DoorDash announced plans to acquire reservations and marketing service SevenRooms for $1.2 It will allow DoorDash to help restaurants grow their on-premise business by turning reservations data into targeted marketing opportunities. billion in a deal that officially closed last week.

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Leadership Advertising 2025 Reservations 185