Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers.

Communication 200

Communication Social Media Menu Loyalty Program 200

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 179

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 179

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. 1) Loyalty Points.

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 214

2024 Loyalty Program Cash Management Customer Experience 214

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 222

Loyalty Program Online Ordering Point of Sale Customer Experience 222

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 186

Loyalty Program Social Media Email Marketing Point of Sale 186

Modern Restaurant Management

MAY 4, 2023

A 10-percent discount for a local restaurant is of course appreciated, but when looking to grab the attention of new customers – offering free food via direct mail has proven to be a more effective strategy. A free meal helps create lifelong customers. You can blanket a zip code or send the message straight to existing customers.

Loyalty Program 99

Loyalty Program Email Marketing Customer Service Certification 99

Restaurant Engine

APRIL 26, 2023

You can create customer engagement in many places, including the digital arena. Customer engagement is a term you hear a lot about these days. That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. So, let’s look at four ways restaurants can create customer engagement. #1:

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 97

Email Marketing Social Media Advertising Online Ordering 97

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 201

Marketing Social Media Mobile Ordering Website Management 201

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. A business’s branding communicates its personality, mission, and values to the world. Establishing a loyalty program can be a large part of a restaurant’s brand.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. What measures can you take to make customers feel more comfortable ordering from you? How to communicate your COVID-19 restaurant closure. Here’s how to do that thoroughly.to

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

OCTOBER 1, 2020

Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Pick up orders allow customers the convenience of getting the food they want, without the fees, or the perception of pandemic exposure inherent to dine-in.

Delivery 195

Delivery Loyalty Program Download Online Ordering 195

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

The Restaurant Times

AUGUST 29, 2020

However, customers are still wary of venturing out, and restaurants can no longer rely on word of mouth or offline mediums to keep their businesses top of mind. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Modern Restaurant Management

DECEMBER 28, 2020

Two, there will continue to be pushback on high commission fees from third-party delivery services, and more and more restaurants will find that, given the commission-free alternatives, they simply don’t need them. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. Reward Your Loyal Customers. Does your loyalty program need a refresh?

Loyalty Program 195

Loyalty Program Online Ordering Social Media Mobile Ordering 195

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Focus POS

SEPTEMBER 10, 2020

It can increase mobility within your restaurant, and more importantly, improve communication between systems and staff. Thanks to the pandemic sweeping the globe, and an increased focus on customer safety, online ordering is now a staple. Online ordering isn’t just important for customer safety and satisfaction, however.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. Customers don’t want to be bogged down with a massive library of food apps on their phone. The New Norm: Text to Order.

Ordering 179

Ordering Technology Mobile Ordering Online Ordering 179

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition to scheduling, Sling offers task management and team communication features with notification alerts to keep your entire team on the same page. It covers local health codes from the U.S.

2023 78

2023 Management Management Tip Distribution 78

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Open for Business

NOVEMBER 21, 2022

Communicate with guests. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. There are digital tools that can help you create a customized floor plan and even preview it in 3D before moving all that furniture around. Restaurant customer relationship management (CRM) software.

Technology 147

Technology Front of House Back of House Online Ordering 147

Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. The pandemic has forced restaurants to rethink how they approach admitting customers into their premises.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Lavu

MARCH 6, 2020

The success of a restaurant depends on the ability to attract and retain customers. To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Open for Business

JUNE 15, 2023

Empathy might not be part of your restaurant’s training program—yet. But knowing how to teach empathy can make a serious impact on your staff, customers, and the bottom line. In fact, teaching empathy can be a helpful part of every restaurant training program. After all, hospitality is a two-way street. Credit: Getty Images.

Hospitality 78

Hospitality Loyalty Program Communication Training 78

Modern Restaurant Management

OCTOBER 4, 2021

According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. The data also points to a broken customer arrival experience. For restaurant brands, the digital pivot is imperative to getting the customer experience right.”

2021 169

2021 Fast Casual Mobile Ordering Social Media 169

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

DECEMBER 21, 2020

Restaurants had to quickly adapt by adding outdoor seating while creating an inviting atmosphere, as well as offering the same experience your customers are used to receiving at your establishment via delivery and takeout. Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Shyam Rao, CEO and Cofounder, Punchh.

2020 195

2020 Kitchen Safety Food Safety Loyalty Program 195

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal."

2020 195

2020 Loyalty Program Mobile Ordering Fast Casual 195

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95