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Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones.
Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants onlineorder volume. The fewer clicks it takes to place an order, the better. Thats where local SEO and direct onlineordering come in.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Emailmarketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Andre partnered with ChowNow to bring Thai District online. Thai District now has a branded app, and uses powerful marketing tools that help them build customer loyalty and increase sales without the burden of commissions. Before ChowNow, we had no onlineordering partners, we had no app,” explains Andre Angles, owner of Thai District.
You love seeing them come in, and you say hello, but is that enough to keep them coming back for years down the line? You love seeing them come in, and you say hello, but is that enough to keep them coming back for years down the line? Time Management: 80% of tasks completed often come from 20% of the effort. Thats huge!
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Is onlineordering inefficient? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Identify your biggest pain points. Set clear goals.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. It allows AI to understand and respond to human language, which is how virtual assistants can answer customer questions or take onlineorders. The short answer? More than you think.
By combining various tools like ordering, payments, and management systems into one cohesive platform, restaurants can enhance efficiency, reduce errors, and create a more seamless experience for both staff and guests. It processes orders and payments while tracking sales data. These ensure that the kitchen is always well-prepared.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing onlineorder volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Its tough, and cant be done passively. What is Restaurant Operations Management? Great restaurant operations dont happen by accident.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. The restaurant industry is going mobile, and restaurant apps are at the center of this transformation.
With 52% of diners saying that ordering takeout is essential to their lifestyle, its no longer just an optionits an opportunity. But getting customers to order once isnt enough. Repeat business is what drives real growth, yet many restaurants struggle to keep takeout diners coming back. In a recent survey by ChowNow, 54.6%
As customers increasingly turn to onlineordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Real-time order tracking.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Restaurant employees had to pivot and consider looking at other industries for employment, so when restaurants opened back up, some of those employees didn’t return to the restaurant industry.
Are your regulars ordering the same drink and entree every time they come in? You need ideas that will wow new customers and get the regulars excited to come back in. In-house promotions Leverage customers presence in-store by using flyers, table tents, A-frames, and mentions at the bottom of receipts.
A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?
Fortunately, though, cutting costs doesnt have to mean cutting corners, sacrificing the qualities of your restaurant that keep customers coming back again and again. If youre pushing out more orders, getting more ingredients, and staffing more servers, these costs will reflect that.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. These numbers are largely hypothetical. Congratulations. The environmental mission can come later.
Turn off onlineordering If you’re closed or scaling back your operations, turn off onlineordering. Potential guests won’t be able to order from your restaurant, so there won’t be any miscommunications. Get more information on applying for a SBA disaster loan.
Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The That led to selling bagels at farmers markets. By Lisa Jennings on Jun. 27, 2025 Facebook Twitter LinkedIn Jeff's Bagel Run has 15 units open, expecting to reach 30 by the end of the year. Photo courtesy of Jeff's Bagel Run.
At the end of the day, share the results both in-house and on social media to let everyone know which team’s dish was the most popular, just like the real game. Takeout Specials Super Bowl Sunday is a peak day for takeout orders, so be sure to offer a dedicated takeout menu for those who prefer to enjoy the game at home.
Whether you’re connecting loyalty programs, onlineordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. All successful businesses know they must adapt to the market and customer expectations. What is an Open API?
But it also provided customers with the luxury of going out to eat (and not having to do the dishes) without having to pay the higher price point during times when people had to cut back on discretionary spending. For fast casual guests who prefer on-premise dining, they'll find limited seating options and a pared-back dining room.
A well-designed POS system improves restaurant operations by streamlining order management, speeding up transactions, and delivering real-time insights that help optimize every aspect of the business. Enhances Order Accuracy: Directly sends orders to the kitchen, cutting mistakes by 25% and improving customer satisfaction.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Today, driving positive customer feedback via online channels is now equally as important as having a great location. Delivering on these basics is what keeps customers coming back. How Do You Stack Up?
Inventory control Understand how to keep track of your inventory, place orders efficiently, and minimize waste. Teach your team when to handle issues in-house versus calling in professionals. Even talented staff can struggle to handle the daily demands of overseeing a busy restaurant without proper guidance.
They provide guests a first impression of your restaurant; it’s where hosts greet guests, check-in reservations, provide quotes for the waitlist, rotate sections to avoid overworking serv ers , pace seating to avoid overwhelming the kitchen, and direct off – premise s guests and delivery drivers to pick up their orders.
Well, accounting brings deep insights into the financial status of your business and its performance in the market. Understanding Accounting for Restaurant Business Methods Although accounting for restaurant businesses is a topic that many restaurateurs try to avoid, it is an essential element of running a business.
We all know it. Restaurant profit margins are pretty low. But not entirely because of inflation, labor shortages, and high food costs. Sure these make it worse, but the real reason why owners struggle to make a profit is because it's damn hard to run an efficient restaurant business. What is the average restaurant profit margin? Overhead costs.
This includes choosing the right dishes, managing ingredients, setting prices, and marketing the menu effectively. In an interview, Chris Conaghan , Business Manager at Heavenly Desserts , highlighted the challenges of manual processes: “We relied heavily on spreadsheets and email. We relied heavily on spreadsheets and email.
Marketing shouldn’t feel like throwing money onto a bonfire and hoping someone sees the smoke. Most restaurant marketing ideas sound good in theory, but fall flat in the day-to-day of running a busy restaurant. A consistent restaurant marketing strategy starts with how your brand looks, sounds, and feels—both online and in person.
SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. Independent operators feel the squeeze the most.
Among full service operators, about half reported automating everyday business operations, with onlineordering (57 percent) being the most common automation, followed by invoicing (54 percent) and emailmarketing (53 percent). AI usage has also skyrocketed, primarily in the back-of-house.
If your restaurant isn’t using emailmarketing, now is the ideal time to start. Restaurant emailmarketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . We recommend emailing your guests on a regular basis to establish consistency.
All third-party delivery apps offer: A tablet interface for your back of house with varying degrees of integration with your POS ?? Alex Rechichi, CEO of Crave It Restaurant Group, also revealed on a recent webinar that Skip The Dishes is giving up to 15% of commission back to the operators. ?? Sign up for Uber Eats ??.
If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.
With a critically shrunken talent pool, restaurants are racing to fill positions in every part of the business — front of house, back of house, and corporate teams. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial.
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