7 Shifts

FEBRUARY 22, 2021

Let’s take a look at the following marketing tactics that you can use: Social media Social media is undoubtedly a popular platform for promoting your loyalty program. Email and SMS Send emails or SMS to customers to upsell your loyalty program rewards, promos, or new products.

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Loyalty Program Tip Distribution Email Marketing Social Media 195

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

SEPTEMBER 21, 2023

You can do this by mail, phone, or email. Include product pictures in your menu, as they can also rank and appear in searches. You can do this directly or through follow-up emails. Local SEO is an essential part of digital marketing for restaurants and other local businesses. Respond to All Reviews : Even negative ones.

SEO 199

SEO Website Management Email Marketing Online Ordering 199

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. These are either percentage-based or fixed dollar costs that go to marketing and operations for the entire business. Franchises work in part due to consistency of brand, menu, design, and service.

Franchise 436

Franchise Franchising Email Marketing Communication 436

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? Read through our article on how to pivot your restaurant to takeout & delivery to see if leveraging these revenue channels is an option for your business. Which dishes on your menu are the most popular?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Open for Business

APRIL 9, 2024

In this article, we explore the meaning of loyalty for restaurants, discuss its benefits, and share tips for creating loyalty rewards programs that work. Use your findings to optimize your menu. Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Restaurant Engine

JULY 27, 2022

You want to find new customers and retain your current ones through attractive and enticing marketing. In this article, we look at how you can get more online attention for your restaurant with these five tips. #1: Most of your marketing channels will point back to your website. 5: Incentivize Your Email List.

Email Marketing 106

Email Marketing Social Media Loyalty Program Coupons 106

Cheetah

MARCH 8, 2022

The article below outlines the complex and captivating evolution of black-owned businesses in the Bay Area: The Inspiring Evolution of the Bay Area's Black Owned Joints & Food Culture. Our interview honed in on providing real, actionable advice for other restaurateurs looking to offer healthier menu choices. Where to start?

Email Marketing 148

Email Marketing Leadership Small Business Inventory 148

Restaurant Engine

FEBRUARY 14, 2024

In this article, we look at how to maximize restaurant revenue from digital platforms. Digital marketing is integral to your restaurant’s overall marketing strategy, and it helps you increase your bottom line and drive growth. This way, you can email them or text them in the future.

Email Marketing 52

Email Marketing Loyalty Program Social Media Online Ordering 52

Restaurant Engine

APRIL 12, 2023

In today’s article, we’re going to uncover how to engage your customers and then how to turn that into something powerful for your restaurant. The whole reason you market to your customers and your target audience is to build relationships with them. Engaged customers are invaluable to your overall restaurant marketing. #3:

Social Media 106

Social Media Email Marketing Customer Service Leadership 106

SpotOn

MAY 1, 2024

You'll find a series of blog articles with the correct information (including SpotOn's guide to California's minimum wage). Since these articles are published on websites that use relevant keywords and feature similar topics, Google knows to include these specific sites on their search engine results page.

SEO 52

SEO Definition Online Ordering Website Management 52

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

2020 95

2020 Marketing Email Marketing Social Media 95

Restaurant Engine

JANUARY 13, 2021

Is social media marketing on the menu for your restaurant’s marketing plan? Not only are you responsible for staff, your menu, your customers, and keeping everything moving, you are responsible for marketing your restaurant in the best way possible. 3: Drive Email Sign-Ups. tweet this).

Social Media 99

Social Media Marketing Email Marketing Coupons 99

Restaurant Engine

DECEMBER 14, 2022

Today’s consumer spends hours on social media each week, and if you aren’t leveraging the power of social media marketing, it’s time to get off the fence and take action. In this article, we look at why it’s so crucial for your restaurant to use social media, and we uncover four ways social media impacts a restaurant’s bottom line. #1:

Social Media 116

Social Media Email Marketing Coupons Customer Service 116

Apicbase

MAY 29, 2024

Every few months, a media article declares the death of ghost kitchens as a viable business model. Market data, however, tells a different story. Indeed, they have been around for over a decade: a NYT article from 2019 dates them back at least to 2013. That is not too bad for a dying sector. Share kitchen space.

Kitchen Safety 52

Kitchen Safety Front of House Online Ordering Food Order 52

7 Shifts

MARCH 10, 2022

Their impressive list of features also includes the ability to make real-time menu and inventory changes and to split bills - a task that often produces splitting headaches - with ease. The team communication tool from 7shifts solves for the ranging conversations, text threads, and email chains that seem to go nowhere. Apple | Android.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. While all three methods mentioned above enable restaurants to acquire customer data, only the WiFi captive portal option provides an opportunity for automated marketing integrations, also known as integrated WiFi marketing. Surprisingly, 88 percent of U.S.

Seating 178

Seating Innovation Marketing Loyalty Program 178

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Next Restaurants

SEPTEMBER 24, 2019

In order to stay competitive in an ever-increasing tighter market, restaurants need to ensure they stay relevant, engaging and consistently interesting to their guests. Put simply, restaurants need to future-proof their marketing strategy to guarantee lasting success. Take the Time to Build a Brilliant Email List for Your Restaurant.

Email Marketing 67

Email Marketing Social Media Technology Customer Experience 67

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Level Up Your Social Media Game.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Social Hospitality

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Promote Offers Chatbots can email new deals and offers to your list of current customers. Creating data-insight-driven promotions for customers is a great way garner sales and boost the ROI of your marketing efforts. Showcase Your Menu.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Next Restaurants

MARCH 8, 2022

These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. Chalkboard marketing is a cost-effective way to energize your advertising.

Social Media 122

Social Media Seasonal Menu Email Marketing Online Ordering 122

Restaurant Engine

FEBRUARY 22, 2023

This is one of the many reasons your website is the centerpiece of your marketing efforts. Because of this, it’s basically the open door to your restaurant and your menu. In this article, we look at five maintenance tips for your restaurant’s website. #1: That’s a large majority of your customers.

Website Management 110

Website Management Social Media SEO Email Marketing 110

The Restaurant Times

JULY 13, 2020

This article discusses how restaurant operators can capture customer data, and use it to their advantage. . To get a competitive advantage, restaurants collect and analyze data on everything from which menu items sell the most, the efficiency of promotions, which source has the highest online ordering rate, etc.

Loyalty Program 90

Loyalty Program Email Marketing Online Ordering Social Media 90

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

The Restaurant Times

MARCH 17, 2023

Restaurant marketing strategies help restaurant owners increase sales and profits. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Restaurant Menu Some restaurants may view their customers as picky eaters. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. In this article. Create Irresistible LTOs.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

Restaurant Engine

JANUARY 11, 2023

Are you wondering about some new marketing tactics to bring more diners into your restaurant this year? Events can bring in big crowds and expose many people to your menu. In this article, we look at seven tips to properly promote an event at your restaurant. #1: Many businesses overlook the marketing power of their employees.

Events 59

Events Email Marketing Social Media Influencer 59