Modern Restaurant Management

NOVEMBER 24, 2020

Evaluate whether internal systems are running at their peak and identify opportunities to introduce new menu items or to open new locations. Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post.

Social Media 493

Social Media Website Management SEO Customer Experience 493

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Promotions, local SEO, and social media ads can help bring more people through your door. Looking to promote new menu items? Most advertising platforms, like Google and Facebook, provide this data in their reporting tools.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. NAP is an abbreviation for Name, Address, and Phone Number.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

ChowNow

FEBRUARY 12, 2025

Look at their pricing, menu offerings, branding, and customer reviews. Adapting to changing consumer behaviors: If diners are increasingly looking for healthier options or prioritizing convenience through delivery, adjusting your marketing and menu offerings can keep you ahead of the curve.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 12, 2024

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

NOVEMBER 22, 2021

Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Navigate to your Google My Business profile, click the GatherUp plugin from your top Chrome menu, and drop this link into a URL shortener. Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

The Rail

MAY 22, 2025

This covers everything from the language on your menu to the tone of your social media captioning. This covers expertly styled interior pictures, professional photos of your food , and an elegant menu, uniform, and signage branding. While general advertising does not draw the desired visitors, customized efforts do.

Social Media 130

Social Media Front of House SEO Uniforms 130

Modern Restaurant Management

SEPTEMBER 16, 2020

Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants should advertise what precautions they're taking to keep people safe. Jon Torres, Founder of JonTorres.com, a digital marketing and SEO agency.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

MAY 18, 2021

Through this lens, menu optimization will be a key factor in converting sales – everything from menu item placements and layout, to hi-res, quality food and beverage images, and even enhanced copy writing to ensure accurate description of food and beverage offerings.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

7 Shifts

OCTOBER 22, 2024

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. It's an active marketing tool.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. Creating an SEO-optimized website. Is my menu accessible and legible?

Seating 221

Seating Email Marketing Marketing SEO 221

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). The descriptions of the menu and services, customer support, navigation interface, pages with reviews, promotional offers, and photo and video content should be adapted to the needs of the target audience. What does it mean?

SEO 130

SEO Social Media Customer Service Customer Experience 130

7 Shifts

AUGUST 18, 2024

This document will outline your bar's concept, menu, marketing strategy, and financial projections. Choosing Your Concept & Bar Type Defining your concept Your concept is the main idea or theme and includes service style, cuisine, menu, and music. Your menu is more than just a list of food and drink. Keep it simple.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

OCTOBER 9, 2024

What are simple ways restaurants can optimize their menu to capitalize on catering opportunities? There are many ways restaurants can optimize their menu to capitalize on catering opportunities. With the upcoming holidays, how should operators create menus tailored toward parties and celebrations, either office or family ones?

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

Modern Restaurant Management

JANUARY 31, 2025

Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.

Marketing 221

Marketing Loyalty Program 2024 2025 221

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. This doesn't mean, however, that you have to increase the price of your menu in-store.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. It is also highly recommended to include your contact information on the listing, including your website URL or a link to your menu page, your phone number, and your restaurant’s address.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? There’s no one-size-fits-all here, but your budget should be flexible to accommodate unexpected advertising opportunities.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. Once you’ve decided on a color scheme, stick with it and use it everywhere.

Marketing 177

Marketing Social Media SEO Customer Experience 177

Modern Restaurant Management

AUGUST 17, 2020

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. Another 20 percent have adopted contactless payments.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”).

Marketing 88

Marketing Social Media Email Marketing Mobile Ordering 88

Restaurant Engine

OCTOBER 11, 2023

Get a Free Consultation » #5: Embed Reviews with Your Menu Items Your next step to including reviews on your restaurant website is to head to each of your individual menu items. The best thing you can do here is look for reviews that mention specific menu items. Then, add those reviews to your menu item pages.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website. Have an SEO Friendly Website. More info is here.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website . Tips for making an SEO friendly website – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Next Restaurants

JUNE 30, 2021

I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. Then study why exactly this format and menu is in demand (for example, is it a cultural feature or a seasonal trend). In non-touristy locations, it is better to offer unusual ingredients and seasonal dishes as an additional menu.

Bar 103

Bar Seasonal Menu Advertising Restaurant Law 103

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Your goals can range from increasing foot traffic to promoting new menu items and building brand awareness.

Marketing 130

Marketing Email Marketing Restaurant Law Coupons 130

Restaurant Engine

APRIL 23, 2025

If youre a restaurant owner or manager, youll find that by collaborating with influencers you will elevate your brand, increase foot traffic in your restaurant, and build a buzz for your food that other advertising methods just cant replicate. Do you want to launch a new menu or promote a seasonal special?

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Open for Business

MAY 2, 2023

How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? You’ve got the old ways: traditional advertising methods such as signs and billboards as well as print and radio ads. Why is restaurant marketing so important?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Next Restaurants

OCTOBER 31, 2019

As they scan reviews and browse your menu, they make a choice based on the strength, or weakness, of your online presence. of restaurant advertising channels. Or promote restaurant deals like $2 Taco Tuesday or your happy hour menu. Reveal useful content to them in a recipe series featuring your most popular menu items.

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88