The Rail

APRIL 14, 2025

Whether for operations expansion, equipment upgrades, staff recruiting, or more marketing activity, growth calls for resources. A well-utilized small business loan gives the financing required to scale your restaurant effectively and turns prospects into real outcomes.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. This is true for any type of business, but especially for restaurants.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. Traditional advertisements.

Social Media 243

Social Media Marketing Email Marketing 2022 243

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.

Marketing 442

Marketing Franchising Franchise Social Media 442

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 28, 2022

Branding is essential for all businesses. Here’s how to do it: Decide on a Suitable Business Name and Logo. Having a memorable business name and logo is vital for any business, but it’s even more important for a ghost kitchen. Your business does not have a storefront. What are the values of your brand?

Social Media 528

Social Media Advertising Small Business Food Order 528

Modern Restaurant Management

APRIL 5, 2021

After an especially difficult year, small businesses like restaurants are scrambling to recover. With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid.

Marketing 443

Marketing Coupons Consumer Goods Small Business 443

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

JANUARY 9, 2024

Restaurant owners should work to forecast their busy and slow seasons and use these projections to determine whether they are likely to need capital as they transition into their busy season. Small business owners should consider exploring options with their bank as well as these non-bank lenders.

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Indoor Media

MARCH 1, 2021

This year, make it your goal to improve your small business’s online presence. For some, that will mean creating a website or claiming a business in google listings. Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

APRIL 11, 2024

The comeback of the food court and the impact of small treats were among the trends uncovered in Yelp’s first-ever Fastest Growing Brands report , which ranks brands that are growing the fastest on and off of Yelp. Businesses serving little treats like Crumbl Cookies and Dutch Bros are booming.

Social Media 466

Social Media Small Business Customer Service Customer Experience 466

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

OCTOBER 12, 2022

Throw an unforgettable Halloween party that benefits your business by following these simple tips. Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Serve Special (Spooky) Food and Drinks. Partner for the Party.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

APRIL 14, 2020

As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

ChowNow

MARCH 7, 2025

When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. Thats why 44% of restaurants are investing in restaurant technology tools to improve their business analyticsbecause customer data works. Personalized marketing and promotions.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Indoor Media

JUNE 17, 2020

Every small business is unique. While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

JULY 28, 2023

Restaurant operators are always looking for new tools, promotion channels, and advertising options, but they might not be quite sure what they need to say to tempt a potential guest. Do people often hold business meetings, have breakfast, drink morning coffee, have lunch, spend romantic evenings, or celebrate holidays there?

Social Media 419

Social Media Events Customer Experience Advertising 419

The Rail

FEBRUARY 24, 2023

As the industry grows , more consumers are brought to the marketplace as well, making visibility to potential guests paramount to any business’ success. Advertise Your Coffee Locally Coffee is best when fresh, and advertising and selling locally can entice your consumers with the promise of a fresh, local cup.

Social Media 288

Social Media Advertising Consumer Goods Small Business 288

Modern Restaurant Management

MAY 18, 2021

When COVID-19 forced restaurant shutdowns more than a year ago, foodies sprung into action to help our favorite businesses survive what we thought would be a slow few weeks. We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

DECEMBER 23, 2019

A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. Who can blame you for wanting a small slice of such a big market? And, a failure to deliver that will reflect poorly on your business.

Social Media 334

Social Media Customer Experience Customer Service Small Business 334

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

JULY 10, 2020

Here’s how to plan your restaurant’s grand opening (or re- opening) to get back to business with a bang. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Consider food costs, labor costs, and cost of marketing your reopening.

Events 351

Events Social Media Seating Kitchen Safety 351

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? Imagine having a local foodie with a loyal following rave about your dishes on social media.

Influencer 78

Influencer Marketing Social Media Food Truck 78

The Rail

OCTOBER 30, 2024

Insulated delivery bags, packaging materials , and eco-friendly options may seem like small expenses, but they can add up significantly. Not only does this protect the integrity of the food, but it also plays a critical role in ensuring customer satisfaction and repeat business.

Delivery 130

Delivery Food License Customer Service 130

Indoor Media

JANUARY 14, 2021

When you first start your organic social media strategy , it probably feels easy to develop social media prompts for your company’s profiles. Organic social media is seemingly easy. Organic social media is seemingly easy. How Often Should I Post to Social Media?

Social Media 88

Social Media Small Business Coupons Advertising 88

Indoor Media

DECEMBER 14, 2020

The warm weather meant a great boom for many restaurants and businesses, and outdoor dining helped a semblance of normalcy return to their sales. With chaos in the air, business owners have to get creative — and we’re here to help. Why not take advantage of the free media coverage?

Small Business 144

Small Business Social Media Coupons Advertising 144

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. New Bar Options You'll need to decide on the exact business structure. However, it can be expensive and you may not have as much control over the business. Your team : Who do you need to make this work?

Bar 370

Bar License Email Marketing Customer Service 370

Sling

NOVEMBER 24, 2021

It’s vital to get it just right in order to set the best tone for your business going forward. Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Grand Opening Ideas For Small Businesses. 6) Pass Out Flyers.

Small Business 148

Small Business Social Media Advertising Events 148

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221