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How To Use Images in Your Restaurant Email Marketing Campaigns

Modern Restaurant Management

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. Add Alt Text to Images.

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Back to the Future: Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing

Modern Restaurant Management

Direct Mail Marketing has been around just about as long as mailbox service to homes has been. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. Boy, do I realize that.

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Five Key Metrics Every Hiring Manager Should Track

Modern Restaurant Management

In businesses with high turnover – think, food or retail – managers spend a good portion of their time on hiring. It’s important for hiring managers to understand the shape of their candidate funnel and where there may be leakage. Time-to-respond to candidates (via call, SMS text message, email). Time-to-hire.

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Olo to be sold to an investment firm in $2B deal

Restaurant Business

The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. per share for the online ordering and payment company just four years after Olo went public.

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New Age Recruitment Marketing Channels for Today’s Competitive Restaurant Hires

Modern Restaurant Management

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

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Waffle House lifts 50-cent egg surcharge as prices fall

Restaurant Business

The 2,000-unit breakfast chain on Monday announced that it has lifted its 50-cent per-egg surcharge, which it instituted in February to help manage sky-high egg prices. Photo: Shutterstock Waffle House customers no longer have to pay extra for eggs. Thanks for understanding!”

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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