The Rail

MAY 22, 2025

Tip #1: Creating a Signature Brand Voice that Matches Your Dining Experience The personality of your brand should reflect the experience you provide in-house. While general advertising does not draw the desired visitors, customized efforts do. A brand that resonates does not get lost in the shuffle.

Social Media 130

Social Media Front of House SEO Uniforms 130

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Restaurant Business

JULY 14, 2025

For a long time, search engine optimization (SEO) has been the name of the game when it comes to jockeying for eyeballs online. This is not all that different from the basic principles of SEO. But while SEO prizes keywords and the content around those keywords, AI has a more structured approach when crawling the web.

Social Media 167

Social Media SEO Leadership Technology 167

Restaurant Engine

MARCH 26, 2025

Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. This may mean dining in at your restaurant or ordering for pick-up or take-out. What is Hyperlocal Marketing?

Marketing 52

Marketing SEO Mobile Ordering Online Ordering 52

Restaurant Engine

JULY 9, 2025

They may choose to dine out when they don’t want to cook, but they may also not want to dine in. Today, you can expect that your customers are always looking for convenience. So, that’s where carry-out services come into play. If you don’t offer carry-out services to your customers, you’re leaving money on the table.

Loyalty Program 52

Loyalty Program Marketing Email Marketing Online Ordering 52

Restaurant Engine

APRIL 23, 2025

If youre a restaurant owner or manager, youll find that by collaborating with influencers you will elevate your brand, increase foot traffic in your restaurant, and build a buzz for your food that other advertising methods just cant replicate. It lives on Facebook, Instagram, TikTok, and more. They trust the influencers endorsements.

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Restaurant Engine

APRIL 9, 2025

Your positive and negative reviews can greatly impact a persons decision to eat at your restaurant or find another place to dine. These reviews influence your customers choices of where to eat in your hometown more than traditional advertising. But they are actually vital to your continued success.

Management 52

Management Management Website Management Email Marketing 52

Modern Restaurant Management

NOVEMBER 24, 2020

With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss. Does your dining room layout need a social distance inspired layout?

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

NOVEMBER 22, 2021

Now, more than ever, dining establishments need to delight customers at every touchpoint, gain real-time customer feedback and secure competitive insights. Listings are vital for guests who search online for places to dine out. But how dining establishments manage the review process varies widely.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. ORM gives you direct access to customer feedback.

Social Media 493

Social Media Website Management SEO Customer Experience 493

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

ChowNow

JUNE 20, 2024

That’s where SEO for restaurants comes in and can be incredibly important. SEO can feel incredibly technical and overwhelming, especially if it’s new to you, but this beginner’s guide will help you get started. What is SEO? Why is SEO for restaurants so important?

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Post a picture to Google My Business of “2020 Hours” Callers just want to know you’re open and what type of dining is available. That tables are too close.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews. Download the QR code, and add it where relevant to your print advertising process. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Every stage of the client's journey should be examined. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. ." Restaurants and the entire hospitality industry are at the forefront of this challenge. So, how can you shift your focus in more positive directions? Creativity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Local Search Done Right.

Advertising 474

Advertising Consumer Goods Transportation Retail 474

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. While many cracked the code, some are still adapting. So what’s next?

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Darker, richer colors work well for an upscale dining establishment, and bright, cheerful colors are ideal for a family restaurant. Color Choice Matters.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

OCTOBER 22, 2019

These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. That’s why optimizing your profile for SEO is essential, and core to this is crafting a good bio. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Goliath Consulting

SEPTEMBER 18, 2023

SEO & Discoverability Threads Threads, with its long-form content, offers a great potential for SEO. X While X’s concise posts may seem limiting for SEO, the platform’s high engagement rate and vast user base can amplify content reach. Enter Threads and X (previously known as Twitter).

SEO 195

SEO Advertising Point of Sale Catering 195

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Mixed take-out bag.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. Content Diversity: Share Your Story Boost SEO and engagement by: Sharing the history of signature dishes.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Or maybe it's unique to your area—like being the only fine dining spot in town.

Seating 221

Seating Email Marketing Marketing SEO 221

The Eat Restaurant

FEBRUARY 15, 2023

Right now, increasing local search online is crucial for online ordering as well as in-person dining. For increasing visitors, there are numerous possibilities for paid advertisements, partner services, and referrals. In this article, you'll find 4 restaurant SEO ideas to help you increase your exposure, traffic, and customers.

SEO 78

SEO Online Ordering Social Media Customer Service 78

ChowNow

SEPTEMBER 9, 2024

However, with so many dining options available to customers, you need a clear and actionable plan to boost your brand awareness and visibility. There’s no one-size-fits-all here, but your budget should be flexible to accommodate unexpected advertising opportunities.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. For instance, millennials dine out an average of 241 times yearly.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. What kind of atmosphere is your space creating? Is it the one you want for your customers?

Marketing 177

Marketing Social Media SEO Customer Experience 177

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. This includes people who have previously dined at your restaurant. Therefore, the best place to find them is online.

Marketing 130

Marketing Email Marketing Restaurant Law Coupons 130

Restaurant365

APRIL 9, 2020

Marketing your restaurant in a constantly changing digital world can be challenging, but digital marketing is essential both for converting former dine-in customers into takeout and delivery customers, and bringing in new and existing customers when restaurant restrictions are lifted. Prioritize local SEO.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Next Restaurants

OCTOBER 31, 2019

In fact, 90% of people research a restaurant online before dining there , according to Upserve. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. of restaurant advertising channels. This will increase the chances of them dining at your restaurant.

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88

Restaurant Engine

OCTOBER 11, 2023

8: Use Reviews to Improve SEO Your online reviews can improve your SEO (search engine marketing) on your website. So, track the common and even the unusual keywords customers use in reviews, and use some of them on your website to improve your SEO. #9: A review in a search ad may even help people choose to dine with you. #10:

Social Media 110

Social Media Email Marketing SEO Website Management 110