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Farmer Boys mixes and matches its menu for a fresh take on the combo meal

Restaurant Business

In exchange, they get a coupon for a free farmstand combo meal,” said Slater. Now he's readying the three-unit concept for franchise growth, saying this is how younger diners want to eat. To promote the boxes, Farmer Boys sets up an actual farmstand in some restaurants. “We

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Take it Local : A large number of QSR locations are franchised, meaning the owner is operating similar to a small business. Local franchise owners can appeal to the local consumer by putting a personal face behind a big name QSR brand. Deal or No Deal : The coupon, the freebie, the buy one/get one.

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3 Auto Repair In-Store Advertising Tactics to Try

Indoor Media

Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. What is in-store advertising?

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Does Coupon Advertising Work for Restaurants?

Indoor Media

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

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Back to the Future: Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing

Modern Restaurant Management

I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. In 1917, things really took off when the Direct Mail Advertising Association was founded, which is now the Data & Marketing Association.

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Owning a Bar: Everything You Need to Know

7 Shifts

Buying into a franchise can be a good option because it provides support and brand recognition. It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk. End with a launch party!

Bar
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

45 percent of those surveyed coordinate marketing efforts between corporate marketing teams and local franchise owners. Consumers prefer using coupons, discounts or perks online compared to in-store/venue – 64 percent of US respondents prefer to use coupons or discounts online. Challenges of Payment Options.