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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508
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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

If competitors are easier to find and communicate with, your business could lose customers quickly. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.

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Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

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The Best Restaurant Marketing Tips

Modern Restaurant Management

Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants should advertise what precautions they're taking to keep people safe. Restaurants need to communicate the change in safety measures and share the experience. Annabel Maw, Director of Communications, JotForm. Impressions are everything.

Marketing 585
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

A restaurant’s website has become its main line of communication and biggest opportunity to make a good impression. This added layer of communication and restaurant exposure offers transparency and real-time feedback, helping to address issues and increase the likelihood of positive guest experiences (and positive reviews).

Delivery 421
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Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. That’s why optimizing your profile for SEO is essential, and core to this is crafting a good bio. Write your full brand name for your display name.

Marketing 284
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. Creating an SEO-optimized website. Getting New Customers (Acquisition).

Seating 221