7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

DECEMBER 28, 2020

I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. The younger generations don’t just want great food, they expect memorable experiences. Britt Mills, Senior Director of Customer Experience at Mobiquity.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Operations have shifted to a more digital experience. It’s clear that not only have data practices changed, but so has customer behavior. Zero-party data is any data a customer chooses to share with a brand in some sort of value exchange.

Marketing 204

Marketing Email Marketing Loyalty Program Point of Sale 204

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

Marketing 191

Marketing Email Marketing Loyalty Program Social Media 191

Indoor Media

AUGUST 10, 2017

In fact, supermarkets are actually designed to draw customers in and encourage them to purchase products they may or may not need. The more decisions your brain makes, the more fatigued your willpower becomes—and that’s why consumers sometimes reach for a Snickers bar at the end of their grocery shopping experience. Coupon Advertising.

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. They use email, SMS marketing tools, online advertising, and other tactics, typically known as multichannel marketing. Was the initial offer tailored to them as a guest?

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Create a fixed-price ‘Mix and Match’ menu with soups, salads, and sandwiches for customers to choose from. (If is a common one.)

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. The pandemic has forced restaurants to rethink how they approach admitting customers into their premises.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

The Restaurant Times

JULY 31, 2020

Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Follow these useful tips to attract more customers and grow your online sales. Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

The Restaurant Times

SEPTEMBER 22, 2021

Customer segmentation is the process by which a company assesses its customer base, discovers commonalities such as age, behavior, preferences, or expenditure history, and divides them into segments for communication reasons. . create loyalty to make customers feel like they are important to you and treat them as VIPs. .

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Modern Restaurant Management

DECEMBER 16, 2021

Our restaurant of the future is designed to benefit guests, employees and franchisees, with a new external design and a reimagined kitchen that will make it easier for us to serve hot, delicious food quickly for frictionless guest experiences, and we expect to see a lot more of that next year. Clinton Anderson, CEO, Fourth Enterprises.

2022 180

2022 Food Supply Back of House Kitchen Safety 180

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

AUGUST 17, 2020

Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." Both sides agreed that a negative take-out experience – ranging from a reduced menu to poor service – was a deal-breaker. Personalization Drives Brand Loyalty. Can't touch this. Can't touch this.

2020 198

2020 Loyalty Program Mobile Ordering Fast Casual 198

Sling

AUGUST 30, 2021

A strong hospitality marketing program can even be helpful for businesses that deal with private customers and clients. In this article, the workforce management experts at Sling discuss strategies and tips that managers can use to build an HM program from scratch or improve the one they’ve got. 2) Focus On Local Customers.

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

Modern Restaurant Management

SEPTEMBER 15, 2021

. “The Discerning Diner report provides our members with the information they need to make choices around everything from menu selections and customer service options, to marketing initiatives and possible new revenue streams that today’s consumer is interested in. Paytronix Systems, Inc., A census-balanced panel of 2,072 U.S.

2021 179

2021 Loyalty Program Retail Online Ordering 179

Modern Restaurant Management

DECEMBER 21, 2020

From the very beginning we worked to attract loyal guests seeking an authentic, family dining experience. This year we learned that guests are still seeking that experience even if it needs to move outside of the traditional indoor restaurant setting. Shasta, California. Dennis Becker, CEO, Mobivity.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

Sling

JULY 4, 2021

There’s nothing like high-quality photos of food to whet your customers’ appetites and get them in the door. 3) Keep Customers Happy With Text Message Restaurant Marketing. 3) Keep Customers Happy With Text Message Restaurant Marketing. Use that contact information to send out weekly specials to keep customers coming back.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Customer experience is another factor, and your interior should resonate with the brand’s personality. You’re assembling a team that will define the culture and customer experience.

License 78

License Email Marketing Seasonal Menu Front of House 78

The Restaurant Times

SEPTEMBER 22, 2021

A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Many people believe that the quality of a restaurant’s website reflects its overall experience. As early as 2018, an estimated 84% of all branded communication was visual. Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Other than being creative, also focus on your customers. Re-share customer’s content.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Other than being creative, also focus on your customers. Re-share customer’s content.

Delivery 98

Delivery Marketing Social Media SEO 98

The Restaurant Times

DECEMBER 6, 2021

The approach you use to promote your business to customers is crucial. Creating a distinctive and memorable restaurant brand is one of the most efficient methods to increase customer loyalty. The restaurant industry, however, is unusual in that it spans numerous categories and caters to every type of customer imaginable.

Social Media 52

Social Media Loyalty Program Customer Service Customer Experience 52

Restaurant365

DECEMBER 17, 2019

In addition, during the build-out phase, you may experience some unexpected surprise startup restaurant costs. In addition, prioritizing training and retaining employees will not only save you money on recruiting costs, it will also help ensure better customer service. Rent and Building Fees.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

ChefMod

OCTOBER 6, 2021

Use of Electronic Communication With the constant change of FDA regulations, menu offerings, promotions, and pricing lists, electronic communication has become key in the restaurant industry as it allows operators to easily and quickly tweak and review content in real-time.

2021 52

2021 Email Marketing Front of House Cash Management 52

Black Box Intelligence

AUGUST 5, 2021

The shift to digital communications has also changed the way businesses recruit, making social media, online job boards and employer branding more important than ever. Employees worry that it will lower their take-home pay at venues where customers typically tip generously. The trickle-down impacts of the labor shortage.

Recruiting 98

Recruiting 2021 Management Management 98

Restaurant365

DECEMBER 4, 2020

This includes enforcing health requirements with your employees, and also making sure to communicate your policies to customers. Customer behavior isn’t something that will likely change overnight, so a challenge in 2021 will be to instill customer confidence in your business while still maintaining healthy operations.

2021 78

2021 Operations Mobile Ordering Social Media 78

Modern Restaurant Management

DECEMBER 12, 2019

Interested candidates should have business experience, along with $125,000 in liquid assets and a minimum net worth of $350,000. An inaugural loyalty program (September). Customers can also purchase the First Book Bundle at Pizza Hut, where $1 from every bundle purchased will be donated to First Book.

Franchise 110

Franchise Franchising Loyalty Program Book 110

Black Box Intelligence

AUGUST 5, 2021

The shift to digital communications has also changed the way businesses recruit, making social media, online job boards and employer branding more important than ever. Employees worry that it will lower their take-home pay at venues where customers typically tip generously. The trickle-down impacts of the labor shortage.

Recruiting 71

Recruiting 2021 Management Management 71

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. 7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. Try 7shifts for free.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. 7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. Try 7shifts for free.

Operations 352

Operations Management Management Mobile Ordering 352

Clover - Restaurants

MAY 10, 2024

Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online. Digital marketing also helps you build stronger relationships with your current customers. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

Modern Restaurant Management

SEPTEMBER 30, 2020

The top choice by far was having a culinary experience similar to eating at the restaurant. restaurants are very likely to have fewer dine-in customers this fall/winter than usual. Another potential revenue generator is offering meal kits that customers can cook at home themselves.

2020 190

2020 Mobile Ordering Guest Recovery Customer Service 190

Touch Bistro

JULY 15, 2021

In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. This refers to the tone and language you use when communicating with customers. In other words, if your food photography isn’t top-notch some customers may take their business elsewhere.

Marketing 77

Marketing 2021 Email Marketing Social Media 77