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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. First-party data can inform restaurant marketing and advertising strategies, leading to better customer retention and higher foot traffic.

Marketing 198
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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. Paid social media advertising that directly targets your local audience.

Marketing 204
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How to Find and Retain Workers During the Restaurant Hiring Crisis

Modern Restaurant Management

But the bad news is they are having trouble hiring and filling positions across the board for cooks, servers, FOH and BOH positions. Highlighting your benefits and company culture or pay, if that’s a differentiator, is something you need to advertise upfront. Highlight What Makes you Unique Immediately.

Hiring 198
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How To Create a Fair Holiday Work Schedule For Restaurants

7 Shifts

Regardless of if these new hires are temporary or permanent,part-time or full-time, or BOH or FOH , they should be hired promptly and confidently. Advertise Holiday Work. Here are a few tips for sourcing, hiring, and training enough employees to get you through the holidays — and then some.

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

But one of the biggest digital investments restaurants can make is in advertising. Source More Smartly by Linking FOH to the BOH. It is only through reliable, consistent, effective communications, via digital screens, internet advertising, third-party delivery program and other functions, that loyalty and brand commitment is developed.

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Actionable Cost Controls to Save Your Bar and Restaurant

The Restaurant Group

This is generally due to poor management, advertising and other factors, but having to do more directly with a poor understanding of overall financial operations specific to food and liquor cost controls. When administrating cost controls for back-of-house (BOH) operations, pay specific attention to portion control.

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How to Onboard Restaurant Staff: A New Hire Checklist for Restaurant Employees

Touch Bistro

Both front-of-house (FOH) and back-of-house (BOH) staff will benefit from having first-hand experience with your menu. The BOH restaurant employee training should entail: Familiarization with and/or memorization of recipes A tasting of as many items as possible to ensure consistency Allergen training.

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