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RATE Your Advertising Campaign

Indoor Media

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What does RATE stand for? Buying a home?

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5 Ways to Attract Restaurant Customers

ChowNow

Marketing your restaurant is critical for reaching new customers, promoting takeout and delivery sales, and now, in certain parts of the country, in welcoming patrons back for dine-in. In March 2020, searches for “restaurant takeout” on Google increased 285 percent , as diners reacted to the closure of dining rooms across the country.

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Back to the Future: Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing

Modern Restaurant Management

You can go way back in history and find examples of direct mail — for instance, you could argue that direct mail began with the printing press — but it really started to take off in the 1800s and, ever since, has been continually evolving. Barring an apocalypse, there will always be direct mail. In fact, studies have proven it.

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Restaurant Accounting: A Comprehensive Guide

7 Shifts

When hiring restaurant accountants, your primary consideration should be those who understand the complexity of the food and beverage industry—both front-of-the-house and back-of-the-house operations and management. It involves tracking massive amounts of real data and industry benchmarks. Sounds complicated?

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Best Advertising Practices for Dry Cleaners

Indoor Media

Why don’t we see more dry cleaning advertisements? Advertise locally, and hone in on your image within your community. The trick is to offer an enticing but profitable coupon or promotion that drives the customer to action. Fliers and direct mail coupons have been distributed in this format for decades.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

"But while consumers are anxious to get back out there to eat, they come with new expectations on everything from menus to the technology used to increase safety. . "Throughout COVID-19 Consumer Dining Trends. The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able.

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Research Shows This is How to Overcome The Biggest Restaurant Challenges

Indoor Media

Whether it’s rent, back of house maintenance, securing new appliances, or fresh food — those costs add up. We scoured a successful restaurant study to bring you all the most important information in one clear guide. The next biggest frustration for business owners was hiring and training new staff.