MRM Research Roundup: To-Go Trends, State of the Plate, and Black Market Reservations
Modern Restaurant Management
APRIL 29, 2025
Over one-third (36 percent) visited a coffee shop in the past year to treat or reward themselves, while 23 percent did so to socialize and 15 percent to use the wifi or get work done. They then sell the reservations on unauthorized online resale sites and social media. Leading gainers were: Pinot Grigio: +6.4
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